Games Marketing Coordinator
The Upper Deck Company, Carlsbad, CA, United States
Marketing Coordinator
The Marketing Coordinator will focus heavily on Entertainment products such as trading cards, trading card games, table-top games and collectibles. They will contribute to marketing initiatives and execute effective marketing campaigns. They will be responsible for creating and organizing marketing assets for campaigns across social media, email and websites based on target audiences. The Marketing Coordinator will also be responsible for reaching out to influencers, shops, and other industry contacts to promote Upper Deck according to marketing campaigns and overall business objectives. The ideal candidate must have a strong work ethic centered on excellent organizational skills and the ability to develop and maintain positive, collaborative relationships and communications with internal and external partners. The following statements are intended to describe the general nature of the level of work being performed by an individual assigned to this job. Other duties may be assigned. Works with Marketing team to develop ideas and strategies that promote Upper Deck products through various marketing channels. Helps facilitate asset ideation, creation and execution that meets internal and external guidelines. Ideate organic promotional ideas that provide community engagement and program awareness Collaborate with Social Media Manager to contribute material for UD blog, website and other editorial needs Coordinates contests and promotional sweepstakes programs, including obtaining legal approvals, acquiring and delivering sweepstakes prizes, coordinating related promotional events and interfacing with sweepstakes winners. Track and maintain inventory of all marketing materials Develop creative briefs and manage timelines for production of printed assets, including signage, mailings, catalogs, print ads, promos, etc Works closely with brand and design team to deliver campaign objectives for products. Assist with email blasts, press releases and product announcements. Ensures social media calendar is updated and on track for Entertainment campaigns. Assist with events, including signage, digital assets, contests and network outreach. Must be willing to travel to special events and trade shows. Maintains friendly relationship with industry contacts. Help research, source and manage interaction with influencers. Assist with compiling and reporting key marketing metrics and analytics. Bachelor's degree in marketing or related field. 2-3 years of marketing experience. Experience with Entertainment Trading Cards and Collectibles. Experience in Trading Card Game Industry. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Excellent organization and project management skills Outstanding written and oral communication skills Ability to manage multiple and changing priorities and adhere to deadlines Team player with excellent interpersonal skills Solid research and analytical skills Creative, problem solver, detail oriented Experience with Microsoft Suite: Office, Word, PowerPoint, Excel Experience creating and/or editing videos is a plus Photoshop or Illustrator experience is a plus Solid knowledge in all relevant social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc Experience with WordPress Blog publishing a plus Ability to interface with internal and external parties at all levels Ability to perform duties under minimal supervision and utilize independent judgement. Hands-on, energetic and motivated self-starter
The Marketing Coordinator will focus heavily on Entertainment products such as trading cards, trading card games, table-top games and collectibles. They will contribute to marketing initiatives and execute effective marketing campaigns. They will be responsible for creating and organizing marketing assets for campaigns across social media, email and websites based on target audiences. The Marketing Coordinator will also be responsible for reaching out to influencers, shops, and other industry contacts to promote Upper Deck according to marketing campaigns and overall business objectives. The ideal candidate must have a strong work ethic centered on excellent organizational skills and the ability to develop and maintain positive, collaborative relationships and communications with internal and external partners. The following statements are intended to describe the general nature of the level of work being performed by an individual assigned to this job. Other duties may be assigned. Works with Marketing team to develop ideas and strategies that promote Upper Deck products through various marketing channels. Helps facilitate asset ideation, creation and execution that meets internal and external guidelines. Ideate organic promotional ideas that provide community engagement and program awareness Collaborate with Social Media Manager to contribute material for UD blog, website and other editorial needs Coordinates contests and promotional sweepstakes programs, including obtaining legal approvals, acquiring and delivering sweepstakes prizes, coordinating related promotional events and interfacing with sweepstakes winners. Track and maintain inventory of all marketing materials Develop creative briefs and manage timelines for production of printed assets, including signage, mailings, catalogs, print ads, promos, etc Works closely with brand and design team to deliver campaign objectives for products. Assist with email blasts, press releases and product announcements. Ensures social media calendar is updated and on track for Entertainment campaigns. Assist with events, including signage, digital assets, contests and network outreach. Must be willing to travel to special events and trade shows. Maintains friendly relationship with industry contacts. Help research, source and manage interaction with influencers. Assist with compiling and reporting key marketing metrics and analytics. Bachelor's degree in marketing or related field. 2-3 years of marketing experience. Experience with Entertainment Trading Cards and Collectibles. Experience in Trading Card Game Industry. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Excellent organization and project management skills Outstanding written and oral communication skills Ability to manage multiple and changing priorities and adhere to deadlines Team player with excellent interpersonal skills Solid research and analytical skills Creative, problem solver, detail oriented Experience with Microsoft Suite: Office, Word, PowerPoint, Excel Experience creating and/or editing videos is a plus Photoshop or Illustrator experience is a plus Solid knowledge in all relevant social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc Experience with WordPress Blog publishing a plus Ability to interface with internal and external parties at all levels Ability to perform duties under minimal supervision and utilize independent judgement. Hands-on, energetic and motivated self-starter