Digital Marketing Specialist
Park Lawn Corporation, Houston, TX, United States
Digital Marketing Specialist
This role will work with operational leadership to grow the digital media strategy for Park Lawn. This role will develop comprehensive digital marketing strategies across SEM/SEO, social media, display advertising and consumer campaigns through research, platform determination, bench-marketing, messaging and audience identification aligning with Park Lawn's mission and vision. Essential Functions: Develops, executes, and manages paid and organic content strategies across Google Ads and Meta (Facebook/Instagram) Optimizes ad campaigns using the latest technology and digital platforms. Assists Location Managers with managing marketing budgets effectively, ensuring optimal allocation and spend efficiency across campaigns and platforms Creates and refine custom audiences, leveraging first- and third-party data to drive targeted results Conducts A/B testing to measure performance, optimize ad creatives, and boost engagement Provides comprehensive reporting on campaign performance, including detailed data analysis, insights, and actionable recommendations for improving future campaigns Presents campaign results and strategic insights to businesses, ensuring transparency and clarity in all communications Stays up-to-date on digital marketing trends, platform updates, and best practices across various verticals Other projects and duties as assigned. Competencies: Excellent Interpersonal, Communication and presentation skills. Strong Organizational skills. Budget Management. Detail Orientation. Teamwork Orientation. Customer Service Orientation. Time Management. Required Education, Experience, Certifications and Licensure: Bachelor's degree in Marketing, advertising, business or a related degree or equivalent years of experience. 3+ years of experience in digital marketing with a focus on paid and organic strategies. Certifications in Google Ads, GA4, or Meta Ads, preferred. Knowledge of other digital platforms and tools, a plus. Strong proficiency in Google AdWords, Google Analytics 4 (GA4), Meta Physical Demands and Work Environment: The duties associated with this position are generally performed in an indoor office setting. Proficient in Microsoft Office Suite (Outlook, Word, Excel, Access and PowerPoint) required. Employee may be required to drive a vehicle while on Company business, maintain a good driving record and be insurable under Company vehicle insurance. This position may also require reaching, pushing, and pulling. This position may also be exposed to chemicals and/or blood borne pathogens. Exposure risk is considered: Low. Travel: This position may require up to 10 percent out of area and overnight travel. Travel is based in the US and Canada and may require multiple night stays and weekends.
This role will work with operational leadership to grow the digital media strategy for Park Lawn. This role will develop comprehensive digital marketing strategies across SEM/SEO, social media, display advertising and consumer campaigns through research, platform determination, bench-marketing, messaging and audience identification aligning with Park Lawn's mission and vision. Essential Functions: Develops, executes, and manages paid and organic content strategies across Google Ads and Meta (Facebook/Instagram) Optimizes ad campaigns using the latest technology and digital platforms. Assists Location Managers with managing marketing budgets effectively, ensuring optimal allocation and spend efficiency across campaigns and platforms Creates and refine custom audiences, leveraging first- and third-party data to drive targeted results Conducts A/B testing to measure performance, optimize ad creatives, and boost engagement Provides comprehensive reporting on campaign performance, including detailed data analysis, insights, and actionable recommendations for improving future campaigns Presents campaign results and strategic insights to businesses, ensuring transparency and clarity in all communications Stays up-to-date on digital marketing trends, platform updates, and best practices across various verticals Other projects and duties as assigned. Competencies: Excellent Interpersonal, Communication and presentation skills. Strong Organizational skills. Budget Management. Detail Orientation. Teamwork Orientation. Customer Service Orientation. Time Management. Required Education, Experience, Certifications and Licensure: Bachelor's degree in Marketing, advertising, business or a related degree or equivalent years of experience. 3+ years of experience in digital marketing with a focus on paid and organic strategies. Certifications in Google Ads, GA4, or Meta Ads, preferred. Knowledge of other digital platforms and tools, a plus. Strong proficiency in Google AdWords, Google Analytics 4 (GA4), Meta Physical Demands and Work Environment: The duties associated with this position are generally performed in an indoor office setting. Proficient in Microsoft Office Suite (Outlook, Word, Excel, Access and PowerPoint) required. Employee may be required to drive a vehicle while on Company business, maintain a good driving record and be insurable under Company vehicle insurance. This position may also require reaching, pushing, and pulling. This position may also be exposed to chemicals and/or blood borne pathogens. Exposure risk is considered: Low. Travel: This position may require up to 10 percent out of area and overnight travel. Travel is based in the US and Canada and may require multiple night stays and weekends.