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Manager of Sales, Unique Venues

Cvent, Mc Lean, VA, United States


Cvent Sales Manager / Senior Sales Manager, Unique Venues (North America)

Cvent is seeking a Sales Manager / Senior Sales Manager, Unique Venues (North America) to lead our UV go-to-market and revenue performance across the region. This people-leadership role is responsible for owning the North America sales team at the segment leveldriving new business, expansion, and retentionwhile building the strategy, processes, and team capabilities required to scale. In this role, you will: Own revenue and growth for the North America Unique Venues segment Manage a UV revenue portfolio currently in the $1020M range with multi-year goals to scale to 5X that number. Set annual and quarterly targets for new business, expansion, and renewals; build concrete plans to achieve and exceed them. Lead, coach, and develop a high-performing UV sales team Manage a team of sales professionals (e.g., Direct Sales, Strategic Accounts) focused on Unique Venues across North America. Establish clear expectations, coaching rhythms, and performance management processes to consistently hit segment KPIs. Foster a culture of accountability, continuous improvement, and solution-oriented selling. Design and execute the go-to-market strategy for Unique Venues Define market segmentation, coverage models, and territory strategy across key UV sub-verticals (arenas & stadiums, attractions, entertainment venues, special event spaces, etc.). Partner closely with Marketing to shape integrated campaigns, events, and messaging that resonate with venue decision-makers and revenue leaders. Collaborate with Product, Client Services, and Operations to align on packaging, pricing, and programs tailored to UV needs. Drive pipeline generation, deal strategy, and forecasting discipline Build and maintain a healthy pipeline across new logo and expansion opportunities; ensure consistent top-of-funnel activity from the team. Provide hands-on deal coaching, especially for strategic or complex opportunities (multi-property groups, large arenas/stadiums, multi-year or multi-product deals). Lead accurate, insight-driven forecasting and business reviews; communicate performance, risks, and opportunities to senior leadership. Act as a champion for Unique Venues internally and externally Serve as the internal voice of the UV customerbringing market, competitive, and customer insights back to the broader Hospitality Cloud organization. Partner with cross-functional stakeholders (e.g., Reposite/Marketplace, Event Diagramming, CSN, Passkey) to build compelling UV-specific value propositions and integrated solutions. Represent Cvent at industry events, trade shows, and partner meetings; evangelize Cvent's UV story with executive presence and credibility. Build for scale: process, analytics, and operating rhythm Establish a consistent operating cadence (team meetings, pipeline reviews, QBRs, forecast calls) that balances agility with structure. Use data to optimize coverage, pricing, and portfolio mix; identify repeatable plays that can be operationalized globally. Partner with Sales Operations and Analytics to refine dashboards, reporting, and compensation levers that support UV growth objectives. Here's what you need: 10+ years of B2B sales experience, ideally in SaaS, hospitality technology, or related industries. 25+ years of people leadership experience managing quota-bearing sales teams (Direct Sales, Account Management, or similar). Proven track record of owning and growing a multimillion-dollar book of business and consistently meeting or exceeding revenue targets. Strong preference for candidates with experience selling to or working within: Special event venues Arenas and stadiums Entertainment or cultural attractions Other event-oriented or unique venues Experience launching, scaling, or significantly growing a new vertical, product line, or go-to-market motion (start-up or "start-up within an enterprise" experience is a plus). Bachelor's degree in Business, Marketing, Hospitality, or related field (MBA or advanced degree a plus but not required). Willingness to travel across North America for client meetings, team events, and industry conferences, as business needs require. This job posting is intended to comply with all applicable laws. Due to the remote nature of this position, if we learn during the course of our recruitment process that, due to an applicant's location, further information about the position is required, including certain salary information, this information in this posting will be supplemented accordingly. Physical Demands We are not able to offer sponsorship for this position.