Director of Lifecycle Marketing
Jobgether, Washington, District of Columbia, United States
Director Of Lifecycle Marketing
This role is a strategic leadership position responsible for defining and executing a comprehensive lifecycle marketing program that transforms first interactions into long-term engagement across multiple channels. The Director of Lifecycle Marketing will lead a high-performing team, collaborate with cross-functional partners, and craft compelling brand narratives that drive engagement, retention, and loyalty. You will oversee email, push, SMS, and other channels, ensuring a seamless and personalized supporter experience across global markets. This position requires a balance of strategic vision and hands-on execution, leveraging data, AI, and experimentation to optimize campaigns. It offers the opportunity to influence brand perception at scale, innovate with new technologies, and lead a dynamic, purpose-driven team. The role combines analytical rigor with creative storytelling, making it ideal for someone passionate about connecting people to meaningful experiences. Accountabilities:
Lead the vision, strategy, and execution of a global lifecycle marketing program across email, push, SMS, and additional channels. Build and manage a high-performing Lifecycle Marketing team, including direct reports and cross-functional partners. Develop and implement automated, personalized campaigns that drive engagement, retention, and supporter growth. Oversee the creation of compelling brand-driven messaging and storytelling aligned with organizational goals. Ensure consistency and scalability of branded communications across international markets while respecting local nuances. Monitor and govern email program health, including deliverability, compliance, and list hygiene. Partner with product, data, engineering, and design teams to enhance tools, infrastructure, and lifecycle experimentation. Requirements:
810 years leading high-volume, brand-driven lifecycle programs in content-based or consumer internet platforms. 4+ years of management experience, building and mentoring cross-functional teams. Expertise in brand strategy, storytelling, and multi-channel lifecycle marketing (email, push, SMS, web). Strong technical knowledge of email infrastructure, automation, segmentation, and deliverability; experience with ESPs like Iterable or Braze. Experience leveraging data, AI, and machine learning for personalized messaging and campaign optimization. Excellent strategic thinking, cross-functional leadership, and communication skills. Proven ability to execute large-scale campaigns while balancing brand impact, engagement, and retention metrics. Comfort with leading experimentation and optimization to continuously improve lifecycle outcomes. Benefits:
Competitive base salary ($221,000$260,000, depending on location). Comprehensive healthcare coverage including medical, dental, and vision. Flexible work arrangements, including remote work. Retirement plan with employer contributions. Paid time off, holidays, and professional development opportunities. Opportunities for national and international collaboration and exposure. Work in a mission-driven environment with high impact on user engagement and global advocacy. We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!
This role is a strategic leadership position responsible for defining and executing a comprehensive lifecycle marketing program that transforms first interactions into long-term engagement across multiple channels. The Director of Lifecycle Marketing will lead a high-performing team, collaborate with cross-functional partners, and craft compelling brand narratives that drive engagement, retention, and loyalty. You will oversee email, push, SMS, and other channels, ensuring a seamless and personalized supporter experience across global markets. This position requires a balance of strategic vision and hands-on execution, leveraging data, AI, and experimentation to optimize campaigns. It offers the opportunity to influence brand perception at scale, innovate with new technologies, and lead a dynamic, purpose-driven team. The role combines analytical rigor with creative storytelling, making it ideal for someone passionate about connecting people to meaningful experiences. Accountabilities:
Lead the vision, strategy, and execution of a global lifecycle marketing program across email, push, SMS, and additional channels. Build and manage a high-performing Lifecycle Marketing team, including direct reports and cross-functional partners. Develop and implement automated, personalized campaigns that drive engagement, retention, and supporter growth. Oversee the creation of compelling brand-driven messaging and storytelling aligned with organizational goals. Ensure consistency and scalability of branded communications across international markets while respecting local nuances. Monitor and govern email program health, including deliverability, compliance, and list hygiene. Partner with product, data, engineering, and design teams to enhance tools, infrastructure, and lifecycle experimentation. Requirements:
810 years leading high-volume, brand-driven lifecycle programs in content-based or consumer internet platforms. 4+ years of management experience, building and mentoring cross-functional teams. Expertise in brand strategy, storytelling, and multi-channel lifecycle marketing (email, push, SMS, web). Strong technical knowledge of email infrastructure, automation, segmentation, and deliverability; experience with ESPs like Iterable or Braze. Experience leveraging data, AI, and machine learning for personalized messaging and campaign optimization. Excellent strategic thinking, cross-functional leadership, and communication skills. Proven ability to execute large-scale campaigns while balancing brand impact, engagement, and retention metrics. Comfort with leading experimentation and optimization to continuously improve lifecycle outcomes. Benefits:
Competitive base salary ($221,000$260,000, depending on location). Comprehensive healthcare coverage including medical, dental, and vision. Flexible work arrangements, including remote work. Retirement plan with employer contributions. Paid time off, holidays, and professional development opportunities. Opportunities for national and international collaboration and exposure. Work in a mission-driven environment with high impact on user engagement and global advocacy. We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!