Senior Product Marketing Partner- PLG
Thryv, Washington, District of Columbia, United States
Senior Product Marketing Partner- PLG
This role plays a pivotal role in shaping and executing the go-to-market strategy for our freemium and free trial products. The Sr Product Marketing Partner, PLG is a highly strategic, data-driven individual who drives Thryv's product-led growth motion by optimizing the journey from free user to paying customer and accelerating self-serve revenue. Partnering cross-functionally with product, marketing, sales, and analytics, this role develops compelling positioning, removes conversion barriers, and scales our self-serve business. This high-impact position directly fuels revenue growth while shaping user experience and product adoption. Responsibilities include owning GTM strategy and execution for Thryv's freemium and free trial conversion, developing and refining product positioning and messaging that articulates paid plan value and drives upgrades, establishing pricing, packaging, and feature-gating strategies based on user behavior and conversion data, leading product lifecycle launches, providing Sales with playbooks and insights on high-intent free users and PQLs, partnering with Growth Marketing on messaging continuity from acquisition through conversion, partnering with Product to optimize the post-signup journey, including onboarding, activation, in-product messaging, and upgrade prompts, and tracking and improving key metrics, including activation rate, time-to-value, trial-to-paid conversion, and PQL velocity. Thryv is a team fiercely devoted to the success of local businesses. We've been around for over 100 years, always with one goal in mind helping small businesses compete, win, and succeed. We provide the technology, software, and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.
This role plays a pivotal role in shaping and executing the go-to-market strategy for our freemium and free trial products. The Sr Product Marketing Partner, PLG is a highly strategic, data-driven individual who drives Thryv's product-led growth motion by optimizing the journey from free user to paying customer and accelerating self-serve revenue. Partnering cross-functionally with product, marketing, sales, and analytics, this role develops compelling positioning, removes conversion barriers, and scales our self-serve business. This high-impact position directly fuels revenue growth while shaping user experience and product adoption. Responsibilities include owning GTM strategy and execution for Thryv's freemium and free trial conversion, developing and refining product positioning and messaging that articulates paid plan value and drives upgrades, establishing pricing, packaging, and feature-gating strategies based on user behavior and conversion data, leading product lifecycle launches, providing Sales with playbooks and insights on high-intent free users and PQLs, partnering with Growth Marketing on messaging continuity from acquisition through conversion, partnering with Product to optimize the post-signup journey, including onboarding, activation, in-product messaging, and upgrade prompts, and tracking and improving key metrics, including activation rate, time-to-value, trial-to-paid conversion, and PQL velocity. Thryv is a team fiercely devoted to the success of local businesses. We've been around for over 100 years, always with one goal in mind helping small businesses compete, win, and succeed. We provide the technology, software, and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.