Job (external facing)Sr. Associate, Marketing Insights & Analytics
Starcom Mediavest Group Germany Gmbh, Boston, MA, United States
Sr. Associate, Marketing Insights And Analytics
Profitero+ is looking for a highly strategic Sr. Associate, Marketing Insights and Analytics to support long-term consulting projects across our client portfolio! In this role, you will parse and analyze proprietary, third-party, and RMN-based marketing and commerce data and research results to develop insights and build an objective baseline for marketing and advertising campaigns. You'll partner with cross-functional analytics, insights, and brand teams and leverage your technical skills in Excel (and maybe even a bit of SQL) as well as your understanding of commerce and shopper marketing to build stories that help our clients understand how to best engage with their customers. This role requires someone with analytical, interpersonal, creative thinking, and business management skills as well as a comfort level presenting, explaining, and defending their work both internally and directly to a client. You will support and own key project workstreams, synthesize complex quantitative and qualitative inputs, and translate findings into clear, actionable strategies. About You: You are a self-starter who is driven by curiosity and a desire to continue learning You are highly collaborative and solutions-oriented You are comfortable working in a client-facing capacity to present and discuss information related to data, insights, analytics and reporting You are obsessed with using data-driven insights to drive commerce and marketing efficiency and effectiveness You have a combination of both functional and technical skillsets and can flex between them as needed PLEASE NOTE: This is a hybrid role based out of our Boston offices and will require onsite engagement an average of 3-4 days/week. All candidates should be commutable to the Boston metro and willing to commit to a hybrid schedule. Responsibilities
Partner directly with agency consulting leads to execute strategic consulting engagements with a specific focus on data-driven brand, marketing, and campaign analysis in the digital commerce space. Lead quantitative and qualitative analysis using data from Profitero+, the client, and third-party syndicated data partners. Perform first-party research via interviews with employees, management, market participants, or other relevant groups to inform the development of client deliverables. Serve as a key resource to organize and measure individual commerce media program results and provide performance insights. Collaborate closely with internal and client teams to develop and deliver executive-ready presentations including data-driven insights, analysis, and recommendations. Contribute to virtual and in-person client presentations and workshops. Use data storytelling to communicate with a variety of different audiences and stakeholders based on their unique needs. Support internal knowledge development through industry research and best-practice sharing. Qualifications
Bachelor's or Master's degree in Marketing, Data Science, Computer Science, Engineering, Marketing Science, Economics, or a related field; experience may be substituted. 3+ years of professional experience in marketing research, data, or analytics with a specific focus in CPG, retail, and/or commerce media industries; prior advertising agency or consultancy experience preferred but not required. Prior experience in the CPG/retail sector with an understanding of industry-vertical business processes (e.g., sales, distribution, supply chain, trade marketing) and a passion for leveraging data to drive innovation in the industry. Experience working with data and reporting contained within various retail media networks (such as Target Roundel, Walmart Connect, Amazon, etc.) as well as third-party platforms and other trending industry software solutions. An understanding of digital shelf KPIs and best practices. Expertise in brand tracking studies, Marketing Mix Modeling (MMM), brand lift studies, balancing advertising and promotion goals, brand equity/brand building, performance marketing metrics, analytic frameworks and measurement models used in the CPG/retail sector. Strong analytical skills with ability to parse, interpret, and synthesize data into clear business implications. Applied knowledge of advanced analytics methods and tools that enable audience segmentation, budget scenario planning, data ingestion and categorization, and test & learn experimental designs. Advanced proficiency in Excel and PowerPoint with the ability to interpret, storyboard, and present data effectively; experience in specialized data and reporting tools including PowerBI, Tableau, SQL, Python, and/or Sigma preferred. Experience working within a cross-functional, multi-disciplinary digital commerce team. Comfort operating with a high level of ownership, autonomy, and accountability. A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals. Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities. Highly collaborative but independently capable. Strong written and verbal communication skills and comfort participating and presenting in client presentations and workshops. Exceptionally organized with a fanatical attention to detail. Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period. Profitero+ is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $66,120-$97,440 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/28/2026.
Profitero+ is looking for a highly strategic Sr. Associate, Marketing Insights and Analytics to support long-term consulting projects across our client portfolio! In this role, you will parse and analyze proprietary, third-party, and RMN-based marketing and commerce data and research results to develop insights and build an objective baseline for marketing and advertising campaigns. You'll partner with cross-functional analytics, insights, and brand teams and leverage your technical skills in Excel (and maybe even a bit of SQL) as well as your understanding of commerce and shopper marketing to build stories that help our clients understand how to best engage with their customers. This role requires someone with analytical, interpersonal, creative thinking, and business management skills as well as a comfort level presenting, explaining, and defending their work both internally and directly to a client. You will support and own key project workstreams, synthesize complex quantitative and qualitative inputs, and translate findings into clear, actionable strategies. About You: You are a self-starter who is driven by curiosity and a desire to continue learning You are highly collaborative and solutions-oriented You are comfortable working in a client-facing capacity to present and discuss information related to data, insights, analytics and reporting You are obsessed with using data-driven insights to drive commerce and marketing efficiency and effectiveness You have a combination of both functional and technical skillsets and can flex between them as needed PLEASE NOTE: This is a hybrid role based out of our Boston offices and will require onsite engagement an average of 3-4 days/week. All candidates should be commutable to the Boston metro and willing to commit to a hybrid schedule. Responsibilities
Partner directly with agency consulting leads to execute strategic consulting engagements with a specific focus on data-driven brand, marketing, and campaign analysis in the digital commerce space. Lead quantitative and qualitative analysis using data from Profitero+, the client, and third-party syndicated data partners. Perform first-party research via interviews with employees, management, market participants, or other relevant groups to inform the development of client deliverables. Serve as a key resource to organize and measure individual commerce media program results and provide performance insights. Collaborate closely with internal and client teams to develop and deliver executive-ready presentations including data-driven insights, analysis, and recommendations. Contribute to virtual and in-person client presentations and workshops. Use data storytelling to communicate with a variety of different audiences and stakeholders based on their unique needs. Support internal knowledge development through industry research and best-practice sharing. Qualifications
Bachelor's or Master's degree in Marketing, Data Science, Computer Science, Engineering, Marketing Science, Economics, or a related field; experience may be substituted. 3+ years of professional experience in marketing research, data, or analytics with a specific focus in CPG, retail, and/or commerce media industries; prior advertising agency or consultancy experience preferred but not required. Prior experience in the CPG/retail sector with an understanding of industry-vertical business processes (e.g., sales, distribution, supply chain, trade marketing) and a passion for leveraging data to drive innovation in the industry. Experience working with data and reporting contained within various retail media networks (such as Target Roundel, Walmart Connect, Amazon, etc.) as well as third-party platforms and other trending industry software solutions. An understanding of digital shelf KPIs and best practices. Expertise in brand tracking studies, Marketing Mix Modeling (MMM), brand lift studies, balancing advertising and promotion goals, brand equity/brand building, performance marketing metrics, analytic frameworks and measurement models used in the CPG/retail sector. Strong analytical skills with ability to parse, interpret, and synthesize data into clear business implications. Applied knowledge of advanced analytics methods and tools that enable audience segmentation, budget scenario planning, data ingestion and categorization, and test & learn experimental designs. Advanced proficiency in Excel and PowerPoint with the ability to interpret, storyboard, and present data effectively; experience in specialized data and reporting tools including PowerBI, Tableau, SQL, Python, and/or Sigma preferred. Experience working within a cross-functional, multi-disciplinary digital commerce team. Comfort operating with a high level of ownership, autonomy, and accountability. A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals. Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities. Highly collaborative but independently capable. Strong written and verbal communication skills and comfort participating and presenting in client presentations and workshops. Exceptionally organized with a fanatical attention to detail. Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period. Profitero+ is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: $66,120-$97,440 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 04/28/2026.