Business Development & Marketing Manager
Chesapeake Contracting Group, Herndon, VA, United States
Business Development & Marketing Manager
Reports To: Vice President of Market Strategy & Growth Definition: The Business Development & Marketing Manager is a pivotal role in identifying new opportunities, supporting strategic initiatives, and enhancing our brand visibility. This mid-level position bridges the gap between marketing execution and business development support, aligning brand messaging with company goals and BD objectives to drive market growth and client engagement. Philosophy: The Business Development & Marketing Manager role offers a clear pathway for career growth, providing opportunities to expand your skills, take on increasing responsibilities, and contribute to our long-term success. Key Responsibilities of the Business Development & Marketing Coordinator: Business Development: Lead Management & New Business: Support the business development team by creating and managing incoming leads, ensuring timely follow-up and qualifications. Project Research: Utilize online periodicals, lead tools, AI, and industry platforms to identify potential long-term partners, project opportunities, and track bidding activity. CRM Management: Maintain and update the CRM database with contact information, meeting notes, follow-up actions, and project pursuits; assist in mining data to identify new opportunities. Market Intelligence: Gather and synthesize market data, trends, and forecasts to support strategic decision-making and BD targeting. Competitor Analysis: Conduct regular research on competitor activity, market share, and positioning to help shape go-to-market strategies. Relationship Management: Help maintain existing client and stakeholder relationships including architects, engineers, and economic development contacts through regular touchpoints and thoughtful follow-ups. Executive Support: Provide direct support to Project Executives and Vice Presidents on business development efforts including research, meeting preparation, tracking outreach, and follow-ups. Marketing & Brand: Marketing Alignment: Collaborate with marketing to ensure that outreach, branding, and media messaging align with BD goals and overall company strategy. Social Media: Support social media content strategy across LinkedIn, Facebook, Instagram, and other platforms in alignment with company messaging goals. Content & Collateral: Assist with the development of marketing collateral, press releases, newsletters, and campaign materials to increase brand awareness. Digital Presence: Support website management and help maintain a strong brand and relationship narrative across all digital channels. Campaign Support: Assist in executing marketing campaigns and programs aligned with company mission and business development objectives. Proposals & Presentations: Proposal Support: Assist with assembling proposal materials, presentations, and capability statements for client meetings and project pursuits. Presentation Support: Attend internal BD meetings and client-facing presentations; contribute by preparing materials, taking notes, and identifying action items. BD/Pre-Con Collaboration: Work closely with the Business Development and Preconstruction teams to ensure proposal content is current, relevant, and compelling. Events & Coordination: Calendar Coordination: Maintain and manage regional BD calendars, ensuring visibility into upcoming meetings, networking events, and proposal deadlines. Event Support: Assist with planning and coordination for industry events, tradeshows, conferences, client-facing events, and internal company activities. Networking & Trade Partners: Represent and/or coordinate with BD networking and trade partner events and engagements. Cross-Functional Communication: Internal Communication: Facilitate communication between BD, marketing, and operations teams to ensure a cohesive and informed pursuit strategy. Internal Marketing: Support internal brand initiatives that reflect company culture and appeal to both employees and prospective recruits.
Reports To: Vice President of Market Strategy & Growth Definition: The Business Development & Marketing Manager is a pivotal role in identifying new opportunities, supporting strategic initiatives, and enhancing our brand visibility. This mid-level position bridges the gap between marketing execution and business development support, aligning brand messaging with company goals and BD objectives to drive market growth and client engagement. Philosophy: The Business Development & Marketing Manager role offers a clear pathway for career growth, providing opportunities to expand your skills, take on increasing responsibilities, and contribute to our long-term success. Key Responsibilities of the Business Development & Marketing Coordinator: Business Development: Lead Management & New Business: Support the business development team by creating and managing incoming leads, ensuring timely follow-up and qualifications. Project Research: Utilize online periodicals, lead tools, AI, and industry platforms to identify potential long-term partners, project opportunities, and track bidding activity. CRM Management: Maintain and update the CRM database with contact information, meeting notes, follow-up actions, and project pursuits; assist in mining data to identify new opportunities. Market Intelligence: Gather and synthesize market data, trends, and forecasts to support strategic decision-making and BD targeting. Competitor Analysis: Conduct regular research on competitor activity, market share, and positioning to help shape go-to-market strategies. Relationship Management: Help maintain existing client and stakeholder relationships including architects, engineers, and economic development contacts through regular touchpoints and thoughtful follow-ups. Executive Support: Provide direct support to Project Executives and Vice Presidents on business development efforts including research, meeting preparation, tracking outreach, and follow-ups. Marketing & Brand: Marketing Alignment: Collaborate with marketing to ensure that outreach, branding, and media messaging align with BD goals and overall company strategy. Social Media: Support social media content strategy across LinkedIn, Facebook, Instagram, and other platforms in alignment with company messaging goals. Content & Collateral: Assist with the development of marketing collateral, press releases, newsletters, and campaign materials to increase brand awareness. Digital Presence: Support website management and help maintain a strong brand and relationship narrative across all digital channels. Campaign Support: Assist in executing marketing campaigns and programs aligned with company mission and business development objectives. Proposals & Presentations: Proposal Support: Assist with assembling proposal materials, presentations, and capability statements for client meetings and project pursuits. Presentation Support: Attend internal BD meetings and client-facing presentations; contribute by preparing materials, taking notes, and identifying action items. BD/Pre-Con Collaboration: Work closely with the Business Development and Preconstruction teams to ensure proposal content is current, relevant, and compelling. Events & Coordination: Calendar Coordination: Maintain and manage regional BD calendars, ensuring visibility into upcoming meetings, networking events, and proposal deadlines. Event Support: Assist with planning and coordination for industry events, tradeshows, conferences, client-facing events, and internal company activities. Networking & Trade Partners: Represent and/or coordinate with BD networking and trade partner events and engagements. Cross-Functional Communication: Internal Communication: Facilitate communication between BD, marketing, and operations teams to ensure a cohesive and informed pursuit strategy. Internal Marketing: Support internal brand initiatives that reflect company culture and appeal to both employees and prospective recruits.