CRM Specialist
Crocs, Westwood, MA, United States
CRM Specialist
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better. The Specialist, CRM will assist with strategy and execution of retention channels at HEYDUDE. This includes email, SMS and direct mail with an additional focus on bringing GTM campaigns to life. This role will make advancements in segmentation, content, and personalization with the objective of enhancing the customer lifecycle journey and meeting revenue targets. This is a highly collaborative role, partnering with cross-functional teams to meet company goals while maintaining a customer-centric experience and delivering relevant content to the appropriate audience. Collaboratively build the campaign calendar for your communications channels, ensuring it meets commercials needs and supports brand storytelling priorities. Brief content needs to content creation team, advising on best practices within your channels and meeting regional relevance and nuance. Manage the campaign ops team by briefing in all campaign elements needed for deployment (targeting, content, landing pages, etc.). QA all campaigns prior to deployment, with ultimate accountability for accuracy and quality. Manage a robust, always-on testing calendar to drive optimizations across CRM channels. Analyze campaign results, drawing insights that drive performance and incrementally improve CLV. Partner with internal data teams to continually improve targeting and measurement capabilities. Own the health and performance of the customer database. Assist in budget forecasting and reporting. Bachelor's Degree in Marketing, Communications, Advertising or related field. 2+ years digital marketing experience working in a fast-paced environment. Knowledge of website analytics tools. Proven experience in enterprise-level ESPs (SalesForce Marketing Cloud highly preferred) with the ability to make immediate level changes to campaign creative, structure, and scheduling. Proven campaign management experience defining targeting strategies that drive results. Team player with demonstrated ability to work effectively with multiple cross-functional groups. Strong analytical and problem solving skills. Strong project and time management skills. Strong communication skills with the ability to gain alignment and problem solve collaboratively. Takes initiative to generate ideas to drive business and contribute to organizational effectiveness. Results oriented with a bias for action. The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law. Salary or Pay Range: $69,000 - $79,000 Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better. The Specialist, CRM will assist with strategy and execution of retention channels at HEYDUDE. This includes email, SMS and direct mail with an additional focus on bringing GTM campaigns to life. This role will make advancements in segmentation, content, and personalization with the objective of enhancing the customer lifecycle journey and meeting revenue targets. This is a highly collaborative role, partnering with cross-functional teams to meet company goals while maintaining a customer-centric experience and delivering relevant content to the appropriate audience. Collaboratively build the campaign calendar for your communications channels, ensuring it meets commercials needs and supports brand storytelling priorities. Brief content needs to content creation team, advising on best practices within your channels and meeting regional relevance and nuance. Manage the campaign ops team by briefing in all campaign elements needed for deployment (targeting, content, landing pages, etc.). QA all campaigns prior to deployment, with ultimate accountability for accuracy and quality. Manage a robust, always-on testing calendar to drive optimizations across CRM channels. Analyze campaign results, drawing insights that drive performance and incrementally improve CLV. Partner with internal data teams to continually improve targeting and measurement capabilities. Own the health and performance of the customer database. Assist in budget forecasting and reporting. Bachelor's Degree in Marketing, Communications, Advertising or related field. 2+ years digital marketing experience working in a fast-paced environment. Knowledge of website analytics tools. Proven experience in enterprise-level ESPs (SalesForce Marketing Cloud highly preferred) with the ability to make immediate level changes to campaign creative, structure, and scheduling. Proven campaign management experience defining targeting strategies that drive results. Team player with demonstrated ability to work effectively with multiple cross-functional groups. Strong analytical and problem solving skills. Strong project and time management skills. Strong communication skills with the ability to gain alignment and problem solve collaboratively. Takes initiative to generate ideas to drive business and contribute to organizational effectiveness. Results oriented with a bias for action. The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law. Salary or Pay Range: $69,000 - $79,000 Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.