BD Advanced Patient Monitoring is hiring: Digital Advertising Operations Special
BD Advanced Patient Monitoring, Irvine, CA, United States
BD Advanced Patient Monitoring (APM) is seeking a hands‑on Digital Advertising Operations Specialist (Contractor) to own the day‑to‑day execution of paid digital advertising programs across search, social, and video channels.
This role sits within the APM Global Digital team and exists to ensure paid media execution runs smoothly, consistently, and reliably across regions.
The role is execution‑led, operating within defined processes and approval workflows in a highly regulated medical device environment, with opportunities to contribute improvement ideas through established channels.
Note: The ideal candidate will be able to commute to our office in Irvine, CA at least two times per month.
Key Responsibilities
Paid Media Execution (Primary Responsibility)
Directly manage and optimize live advertising campaigns in native ad platforms (Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads, programmatic display ad platforms). Build, launch, and maintain campaigns using established structures and templates. Manage & optimize campaigns/budgets across multiple regions with standardized setups, adapting only for billing and local requirements. Support priority markets including United States and Europe Set up campaigns in non‑English languages using copy and creative provided by regional teams. Execute campaign updates and optimizations after approval from manager and/or regional marketing leads. Retargeting & Audience Activation
Implement retargeting strategies starting with basic approaches (e.g., site visitors, engagement‑based audiences, exclusions). Over time, support simple condition‑based retargeting with guidance to improve efficiency and spend optimization. Activate audiences sourced from Salesforce and/or Marketo Martech & Salesforce Touchpoints (Lightweight)
Set up basic Marketo programs, primarily smart campaigns, to support channel tracking and campaign effectiveness measurement. Apply and maintain UTM and program naming conventions. Salesforce campaign setup and member status management in sync with Marketo - to begin following migration to BD Salesforce/Marketo (target November 1, 2026). Measurement Support & Reporting QA
Review performance data across Google Analytics / GA4, Marketo program performance, Salesforce campaign reporting, and Power BI dashboards. Validate agency‑produced reports to ensure: Data accuracy; Correct campaign and channel mappings; Identification of obvious discrepancies or anomalies Use performance data and validated reporting to inform and execute paid media optimizations, escalating questions or issues when results do not align with expectations. Governance & Collaboration
Operate within a highly regulated medical device environment, following internal review and approval processes. Work closely with Global Digital, regional marketing teams, and Global Brand partners. Work primarily during PST business hours, with occasional alignment calls with European stakeholders. Attend in‑person meetings in Irvine, CA approximately once per month. What Success Looks Like
Paid media campaigns are launched accurately, on time, and with minimal rework. Campaign structures are consistent and scalable across regions. Day‑to‑day paid media optimization is no longer a bottleneck for the Global Digital team. Issues are identified early and escalated clearly. Paid media execution becomes predictable, efficient, and easier to manage. Required Experience & Skills
2–3 years of hands‑on experience executing paid digital advertising campaigns (B2B preferred). Practical experience with: Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads Exposure to platforms such as Demandbase, Marketo Ad Bridge, or Influ2 is a plus but not required. Experience supporting multi‑country and multi‑language campaigns. Familiarity with Salesforce campaign concepts and reporting. Basic working knowledge of Marketo (smart campaigns, UTMs, program channels). Detail‑oriented, organized, and comfortable working within defined processes. Experience with complex, B2B journeys, particularly in regulated industries (med device, pharma, healthcare) is a plus but not required. Bachelor’s Degree in a related field or equivalent practical experience. Additional Skills
Strong organizational and time management skills. Attention to detail and ability to manage multiple tasks simultaneously. Basic analytical skills to interpret campaign performance data. Good communication skills and ability to work collaboratively with team members. Adaptability to new technologies and tools. Ability to work independently and meet deadlines. Location:
Hybrid, must be able to commute to BD office in Irvine, CA at least two times per month. Hourly Rate:
For California, the expected hourly pay range for this position is $35–$40, depending on experience and skill alignment. Work Hours:
40 hours/week; Standard business hours, Monday–Friday
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Paid Media Execution (Primary Responsibility)
Directly manage and optimize live advertising campaigns in native ad platforms (Google Ads, Microsoft Ads, LinkedIn Campaign Manager, Meta Ads, programmatic display ad platforms). Build, launch, and maintain campaigns using established structures and templates. Manage & optimize campaigns/budgets across multiple regions with standardized setups, adapting only for billing and local requirements. Support priority markets including United States and Europe Set up campaigns in non‑English languages using copy and creative provided by regional teams. Execute campaign updates and optimizations after approval from manager and/or regional marketing leads. Retargeting & Audience Activation
Implement retargeting strategies starting with basic approaches (e.g., site visitors, engagement‑based audiences, exclusions). Over time, support simple condition‑based retargeting with guidance to improve efficiency and spend optimization. Activate audiences sourced from Salesforce and/or Marketo Martech & Salesforce Touchpoints (Lightweight)
Set up basic Marketo programs, primarily smart campaigns, to support channel tracking and campaign effectiveness measurement. Apply and maintain UTM and program naming conventions. Salesforce campaign setup and member status management in sync with Marketo - to begin following migration to BD Salesforce/Marketo (target November 1, 2026). Measurement Support & Reporting QA
Review performance data across Google Analytics / GA4, Marketo program performance, Salesforce campaign reporting, and Power BI dashboards. Validate agency‑produced reports to ensure: Data accuracy; Correct campaign and channel mappings; Identification of obvious discrepancies or anomalies Use performance data and validated reporting to inform and execute paid media optimizations, escalating questions or issues when results do not align with expectations. Governance & Collaboration
Operate within a highly regulated medical device environment, following internal review and approval processes. Work closely with Global Digital, regional marketing teams, and Global Brand partners. Work primarily during PST business hours, with occasional alignment calls with European stakeholders. Attend in‑person meetings in Irvine, CA approximately once per month. What Success Looks Like
Paid media campaigns are launched accurately, on time, and with minimal rework. Campaign structures are consistent and scalable across regions. Day‑to‑day paid media optimization is no longer a bottleneck for the Global Digital team. Issues are identified early and escalated clearly. Paid media execution becomes predictable, efficient, and easier to manage. Required Experience & Skills
2–3 years of hands‑on experience executing paid digital advertising campaigns (B2B preferred). Practical experience with: Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads Exposure to platforms such as Demandbase, Marketo Ad Bridge, or Influ2 is a plus but not required. Experience supporting multi‑country and multi‑language campaigns. Familiarity with Salesforce campaign concepts and reporting. Basic working knowledge of Marketo (smart campaigns, UTMs, program channels). Detail‑oriented, organized, and comfortable working within defined processes. Experience with complex, B2B journeys, particularly in regulated industries (med device, pharma, healthcare) is a plus but not required. Bachelor’s Degree in a related field or equivalent practical experience. Additional Skills
Strong organizational and time management skills. Attention to detail and ability to manage multiple tasks simultaneously. Basic analytical skills to interpret campaign performance data. Good communication skills and ability to work collaboratively with team members. Adaptability to new technologies and tools. Ability to work independently and meet deadlines. Location:
Hybrid, must be able to commute to BD office in Irvine, CA at least two times per month. Hourly Rate:
For California, the expected hourly pay range for this position is $35–$40, depending on experience and skill alignment. Work Hours:
40 hours/week; Standard business hours, Monday–Friday
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