Senior Digital Designer
CAIPA MSO, New York, NY, United States
Overview
We are seeking a Senior Digital Designer to lead the design, maintenance, and optimization of our digital platforms. This role combines visual design, website management, SEO, analytics, and user experience (UX) to support marketing initiatives and enhance user engagement across all digital channels.
Web Design & Management
Maintain and update company websites using WordPress
Design and implement responsive web pages and landing pages
Ensure website performance, usability, and consistency across devices
UI/UX & Prototyping
Create wireframes, mockups, and prototypes using Figma
Collaborate with developers and stakeholders to improve user experience
Apply UX best practices to optimize user journeys
SEO & Performance Optimization
Implement on-page SEO strategies (keywords, meta tags, content structure)
Monitor and improve search rankings and website traffic
Conduct regular audits and recommend improvements
Digital Marketing & Social Media
Design and publish content across social media platforms
Ensure brand consistency across digital channels
Collaborate with marketing team on campaigns and content strategy
Analytics & Reporting
Track and analyze website performance using Google Analytics (GA4)
Prepare and present monthly performance reports
Provide data-driven insights and recommendations
Requirements
Bachelor’s degree in Graphic Design, Web Design, Digital Media, or related field
3–5+ years of experience in digital design or web design
Proficiency in WordPress, Figma, and Google Analytics
Understanding of SEO principles and responsive design
Basic knowledge of HTML/CSS preferred
Strong attention to detail and ability to manage multiple projects
Preferred Skills
Experience with CMS customization and performance optimization
Familiarity with marketing tools such as Google Search Console
Knowledge of accessibility standards (WCAG)
Experience working with cross-functional teams
Soft Skills
Strong communication and presentation skills
Ability to work independently and meet deadlines
Problem-solving mindset
Adaptability in a fast-paced environment
#J-18808-Ljbffr
Web Design & Management
Maintain and update company websites using WordPress
Design and implement responsive web pages and landing pages
Ensure website performance, usability, and consistency across devices
UI/UX & Prototyping
Create wireframes, mockups, and prototypes using Figma
Collaborate with developers and stakeholders to improve user experience
Apply UX best practices to optimize user journeys
SEO & Performance Optimization
Implement on-page SEO strategies (keywords, meta tags, content structure)
Monitor and improve search rankings and website traffic
Conduct regular audits and recommend improvements
Digital Marketing & Social Media
Design and publish content across social media platforms
Ensure brand consistency across digital channels
Collaborate with marketing team on campaigns and content strategy
Analytics & Reporting
Track and analyze website performance using Google Analytics (GA4)
Prepare and present monthly performance reports
Provide data-driven insights and recommendations
Requirements
Bachelor’s degree in Graphic Design, Web Design, Digital Media, or related field
3–5+ years of experience in digital design or web design
Proficiency in WordPress, Figma, and Google Analytics
Understanding of SEO principles and responsive design
Basic knowledge of HTML/CSS preferred
Strong attention to detail and ability to manage multiple projects
Preferred Skills
Experience with CMS customization and performance optimization
Familiarity with marketing tools such as Google Search Console
Knowledge of accessibility standards (WCAG)
Experience working with cross-functional teams
Soft Skills
Strong communication and presentation skills
Ability to work independently and meet deadlines
Problem-solving mindset
Adaptability in a fast-paced environment
#J-18808-Ljbffr