Digital Account Manager
the COOL Co, New York, NY, United States
About The Role
At the COOL Company, we’re redefining how businesses scale through AI-powered marketing. Our proprietary CoolAi platform blends advanced automation with human strategy to drive measurable growth across Paid Search, Social, SEO, and YouTube. We partner with forward-thinking brands to deliver smarter, faster, and more efficient performance marketing. Challenges and Opportunities
The Digital Account Manager is responsible for owning client relationships and driving performance across digital advertising campaigns. This role serves as the strategic lead and primary point of contact for a portfolio of CoolAi clients, ensuring retention, growth, and measurable ROI. You will combine data-driven insights with strategic thinking to optimize campaigns across PPC, SEO, Paid Social, Display, and YouTube, while leveraging both AI-driven automation and traditional performance marketing best practices. Responsibilities and Duties
Campaign Management & Optimization
Oversee execution and performance of digital campaigns across SEM, Paid Social, Display, and Video Monitor and optimize campaigns using proprietary technology and native publisher platforms (Google, Meta, etc.) Identify performance trends and proactively implement tactical improvements to maximize efficiency and ROI Client Leadership & Communication
Act as primary point of contact for assigned clients Lead performance reviews, presenting clear insights tied to business outcomes Translate complex performance data into actionable, client-friendly narratives Strategic Advisory
Analyze cross-channel performance data (PPC, SEO, Social, YouTube) to uncover growth opportunities Develop and present strategic recommendations aligned to client goals (lead generation, revenue growth, brand awareness) Guide clients on budget allocation, channel mix, and scaling strategies Cross-Functional Collaboration
Partner with Sales, Ad Operations, and Creative teams to ensure seamless campaign execution Contribute to creative strategy and messaging aligned with performance insights Ensure timelines, deliverables, and quality standards are consistently met Revenue Growth & Retention
Identify opportunities to expand accounts through upselling and cross-selling Drive long-term client retention through performance, trust, and strategic value Support renewal conversations with data-backed performance narratives Qualifications
Digital Advertising Account Management Experience OR, 2+ years of experience in client-facing digital marketing, or performance marketing. Professional Competencies
Client Management & Communication
Exceptional client-facing communication skills (written and verbal) Ability to present complex data in a clear, compelling, and actionable way Experience leading performance reviews, QBRs, and strategy sessions Account Growth & Revenue Mindset
Proven ability to identify upsell and cross-sell opportunities Strong understanding of retention strategies and client lifecycle management Ability to align marketing performance with client business goals Project & Campaign Management
Strong organizational and time management skills across multiple accounts Ability to prioritize tasks, manage deadlines, and ensure flawless execution Experience coordinating across internal teams (sales, creative, ad ops) AI & Automation Adaptability
Comfort working with AI-driven platforms and automation tools Curiosity and adaptability in adopting emerging marketing technologies Advertising Platforms
Proficiency in understanding how Google Ads (Search, Display, YouTube) works Experience with Meta Ads Manager Data & Reporting Tools
Intermediate to Advanced skills in Microsoft Excel and/or Google Sheets Experience with Looker Studio Creative & Web Basics (Preferred But Not Required)
Basic understanding of landing page UX and conversion rate optimization (CRO) Working knowledge of ad creative specs and formats across channels Collaboration & Project Management Tools
Familiarity with Slack, Microsoft Teams, Click-up, or similar tools Cultural Competencies
Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET Must have a player/coach mentality, willing to both execute and lead Ability to juggle multiple projects concurrently and set and meet deadlines Skilled at receiving and providing direct feedback Collaborative mindset and great teamwork skills Entrepreneurial & adaptable; great learning skills Curious, research-minded, data-informed Able to search for possible solutions and apply them Creative confidence Proactive communicator A sense of humor and a love of online culture Thrives in a startup culture Benefits
Competitive Salary Health, Dental and Vision Insurance Paid Time Off Company Holidays 401(k)
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At the COOL Company, we’re redefining how businesses scale through AI-powered marketing. Our proprietary CoolAi platform blends advanced automation with human strategy to drive measurable growth across Paid Search, Social, SEO, and YouTube. We partner with forward-thinking brands to deliver smarter, faster, and more efficient performance marketing. Challenges and Opportunities
The Digital Account Manager is responsible for owning client relationships and driving performance across digital advertising campaigns. This role serves as the strategic lead and primary point of contact for a portfolio of CoolAi clients, ensuring retention, growth, and measurable ROI. You will combine data-driven insights with strategic thinking to optimize campaigns across PPC, SEO, Paid Social, Display, and YouTube, while leveraging both AI-driven automation and traditional performance marketing best practices. Responsibilities and Duties
Campaign Management & Optimization
Oversee execution and performance of digital campaigns across SEM, Paid Social, Display, and Video Monitor and optimize campaigns using proprietary technology and native publisher platforms (Google, Meta, etc.) Identify performance trends and proactively implement tactical improvements to maximize efficiency and ROI Client Leadership & Communication
Act as primary point of contact for assigned clients Lead performance reviews, presenting clear insights tied to business outcomes Translate complex performance data into actionable, client-friendly narratives Strategic Advisory
Analyze cross-channel performance data (PPC, SEO, Social, YouTube) to uncover growth opportunities Develop and present strategic recommendations aligned to client goals (lead generation, revenue growth, brand awareness) Guide clients on budget allocation, channel mix, and scaling strategies Cross-Functional Collaboration
Partner with Sales, Ad Operations, and Creative teams to ensure seamless campaign execution Contribute to creative strategy and messaging aligned with performance insights Ensure timelines, deliverables, and quality standards are consistently met Revenue Growth & Retention
Identify opportunities to expand accounts through upselling and cross-selling Drive long-term client retention through performance, trust, and strategic value Support renewal conversations with data-backed performance narratives Qualifications
Digital Advertising Account Management Experience OR, 2+ years of experience in client-facing digital marketing, or performance marketing. Professional Competencies
Client Management & Communication
Exceptional client-facing communication skills (written and verbal) Ability to present complex data in a clear, compelling, and actionable way Experience leading performance reviews, QBRs, and strategy sessions Account Growth & Revenue Mindset
Proven ability to identify upsell and cross-sell opportunities Strong understanding of retention strategies and client lifecycle management Ability to align marketing performance with client business goals Project & Campaign Management
Strong organizational and time management skills across multiple accounts Ability to prioritize tasks, manage deadlines, and ensure flawless execution Experience coordinating across internal teams (sales, creative, ad ops) AI & Automation Adaptability
Comfort working with AI-driven platforms and automation tools Curiosity and adaptability in adopting emerging marketing technologies Advertising Platforms
Proficiency in understanding how Google Ads (Search, Display, YouTube) works Experience with Meta Ads Manager Data & Reporting Tools
Intermediate to Advanced skills in Microsoft Excel and/or Google Sheets Experience with Looker Studio Creative & Web Basics (Preferred But Not Required)
Basic understanding of landing page UX and conversion rate optimization (CRO) Working knowledge of ad creative specs and formats across channels Collaboration & Project Management Tools
Familiarity with Slack, Microsoft Teams, Click-up, or similar tools Cultural Competencies
Must be able to work primarily between the hours of 9:30 AM - 6:30 PM ET Must have a player/coach mentality, willing to both execute and lead Ability to juggle multiple projects concurrently and set and meet deadlines Skilled at receiving and providing direct feedback Collaborative mindset and great teamwork skills Entrepreneurial & adaptable; great learning skills Curious, research-minded, data-informed Able to search for possible solutions and apply them Creative confidence Proactive communicator A sense of humor and a love of online culture Thrives in a startup culture Benefits
Competitive Salary Health, Dental and Vision Insurance Paid Time Off Company Holidays 401(k)
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