Digital Channel Strategy Execution Lead
Truist, Atlanta, GA, United States
Overview
At Truist, our focus in digital, client experience & marketing is delivering seamless, personalized and empowered experiences that attract & strengthen relationships and build client trust. The objective of this role is to activate that vision across our enterprise channels and platforms to achieve strategic business objectives. This role combines strong digital product management, strategic planning & cross‑functional collaboration skills to clarify business strategies and develop execution plans to drive distinctive value for clients, teammates & stakeholders.
Essential Duties & Responsibilities
Opportunity Assessment: Lead analysis of strategic business objectives, client insights, competitive landscape, and capability gaps to identify opportunities to advance our platform capabilities & connected channel experiences
Strategic Planning: Translate strategic objectives into actionable execution plans to achieve business goals. Structure, facilitate & drive collaborative strategy engagements with cross‑functional business, channel, platform, experience & technology partners
Initiative Definition: Formulate new client‑centered experience and platform initiatives to address strategic opportunities across digital channels
Business Case Development: Partner cross‑functionally to develop initiative business cases, evaluating scope, investment requirements and financial impacts to evaluate projects, prioritize roadmaps and secure funding
Strategy Integration: Operationalize the digital business strategy across the organization. Ensure that the initiative portfolio, platform roadmaps, key performance measures & operating model processes align to advance performance and accelerate strategic progress. Identify and address opportunities to elevate experience platform management leadership, practice & disciplines
Partnerships & Communication: Develop partnerships within DCXM and across partner organizations to advance the strategic objectives. Develop content that aligns our strategic narrative and storytelling for teammates, partners and executive stakeholders, including operating council, board of directors, and investors
Required Qualifications
Bachelor’s degree in Business, or equivalent education and related training and experience to include 8 years of experience in positions that carry increasing levels of responsibility, including experience in digital product management, client experience strategy or business consulting
Critical‑thinking skills; ability to break‑down large, abstract problems or questions into sub‑components and develop comprehensive and cohesive recommendations, with supporting data/rationale
Excellent communication skills (written and verbal), with advanced proficiency with MS Office tools (PowerPoint, Word)
Analytical skills; proficiency in leveraging data to measure business & channel performance, discover insights, and drive fact‑based decision‑making (Excel, Tableau)
Strong cross‑functional collaboration & facilitation skills; ability to design, structure & lead productive and efficient working sessions to develop viable plans
Excellent interpersonal skills, ability to engage with stakeholders at all levels in an organization
Preferred Qualifications
Master’s degree in Business Administration, or equivalent
Experience in channel strategy, design thinking & strategic planning roles
Experience in digital product management on client‑facing & employee platforms
Knowledge/training in agile software delivery & portfolio management; organizational development & change management
Proven ability to collaborate across organizational silos
Ability to think strategically while delivering tactically
Deep knowledge of consumer / small business / direct banking
Strong executive presence and communication skills
Benefits All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full‑time or part‑time status) during the first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site.
. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non‑temporary position for which you apply, based on full‑time or part‑time status, position, and division of work.
Equal Opportunity & Legal Statements Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law.
E‑Verify.
IER Right to Work.
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to careers@truist.com.
#J-18808-Ljbffr
Essential Duties & Responsibilities
Opportunity Assessment: Lead analysis of strategic business objectives, client insights, competitive landscape, and capability gaps to identify opportunities to advance our platform capabilities & connected channel experiences
Strategic Planning: Translate strategic objectives into actionable execution plans to achieve business goals. Structure, facilitate & drive collaborative strategy engagements with cross‑functional business, channel, platform, experience & technology partners
Initiative Definition: Formulate new client‑centered experience and platform initiatives to address strategic opportunities across digital channels
Business Case Development: Partner cross‑functionally to develop initiative business cases, evaluating scope, investment requirements and financial impacts to evaluate projects, prioritize roadmaps and secure funding
Strategy Integration: Operationalize the digital business strategy across the organization. Ensure that the initiative portfolio, platform roadmaps, key performance measures & operating model processes align to advance performance and accelerate strategic progress. Identify and address opportunities to elevate experience platform management leadership, practice & disciplines
Partnerships & Communication: Develop partnerships within DCXM and across partner organizations to advance the strategic objectives. Develop content that aligns our strategic narrative and storytelling for teammates, partners and executive stakeholders, including operating council, board of directors, and investors
Required Qualifications
Bachelor’s degree in Business, or equivalent education and related training and experience to include 8 years of experience in positions that carry increasing levels of responsibility, including experience in digital product management, client experience strategy or business consulting
Critical‑thinking skills; ability to break‑down large, abstract problems or questions into sub‑components and develop comprehensive and cohesive recommendations, with supporting data/rationale
Excellent communication skills (written and verbal), with advanced proficiency with MS Office tools (PowerPoint, Word)
Analytical skills; proficiency in leveraging data to measure business & channel performance, discover insights, and drive fact‑based decision‑making (Excel, Tableau)
Strong cross‑functional collaboration & facilitation skills; ability to design, structure & lead productive and efficient working sessions to develop viable plans
Excellent interpersonal skills, ability to engage with stakeholders at all levels in an organization
Preferred Qualifications
Master’s degree in Business Administration, or equivalent
Experience in channel strategy, design thinking & strategic planning roles
Experience in digital product management on client‑facing & employee platforms
Knowledge/training in agile software delivery & portfolio management; organizational development & change management
Proven ability to collaborate across organizational silos
Ability to think strategically while delivering tactically
Deep knowledge of consumer / small business / direct banking
Strong executive presence and communication skills
Benefits All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax‑preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full‑time or part‑time status) during the first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site.
. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non‑temporary position for which you apply, based on full‑time or part‑time status, position, and division of work.
Equal Opportunity & Legal Statements Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law.
E‑Verify.
IER Right to Work.
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to careers@truist.com.
#J-18808-Ljbffr