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Digital Analyst

Pollard Digital Solutions, Ypsilanti, MI, United States


Pollard Digital Solutions is looking for a detailed‑oriented individual to join our growing analytics team as a Digital Analyst. This is an exciting opportunity to analyze data related to digital products and promotions to influence the success of the organization’s digital portfolio.

Reporting to the Manager of Digital Analytics, this role will track the performance of digital products and promotions.

Who We Are Experience the forefront of innovation with Pollard Digital Solutions, a division of Pollard Banknote, where we lead the charge in revolutionizing digital solutions for state lotteries. From groundbreaking initiatives like iLottery to crafting immersive player experiences that champion noble causes globally, our team's innovative spirit is driving impactful changes in the industry. Join us in this exhilarating journey, where every contribution makes a difference in shaping the future of lottery gaming.

What We Offer

Competitive compensation

Profit sharing program – every role plays a part in our success!

Comprehensive Group Benefits

Opportunities for professional development

Tuition reimbursement

Employee & Family Assistance Program

Remote Work Environment

What You'll Do

Deliver regular reporting and actionable marketing insights to internal and external stakeholders to inform strategic business decisions

Manage ad hoc requests from Sales and Market Research teams for measurement of loyalty activities, promotions, and digital games and circulate results with internal stakeholders

Understand business requirements, identify and document objectives, goals and success measures

Identify target audiences/segments for campaigns to maximize growth and retention

Design and develop standardized reporting for digital business including iLottery, Loyalty, and Marketing

Responsible for the quality of data collected and used in reporting. Responsible for collecting, collating, and evaluating issues and problems with data.

Assist in data platform strategy and design

Provide statistical peer reviews as needed

Present and communicate analytical findings to internal stakeholders and clients

Assist and support the Manager of Digital Analytics as needed

Miscellaneous task as requested by Director of Loyalty and Digital Engagement

Who You Are

A highly motivated self‑starter with superb verbal and written communication skills

A creative go‑getter who dives in, takes the initiative and sees projects through to completion

An analytical thinker who collects and analyzes data & insights to make sound decisions

A team player with the ability to build and maintain relationships at all levels of the organization

A detail‑oriented professional

What You'll Bring

A minimum of 3 years working with digital analytics

Post‑Secondary education in a field with an emphasis on statistical and analytical skills such as statistics, mathematics or computer science

Superior written and verbal communication skills

Highly proficient in the Microsoft Office Suite; Word, Excel, Outlook, PowerPoint

Experience and/or a keen interest in technology, digital applications and websites

Experience running analysis for digital platforms including websites, CRM campaigns and digital games is a plus

Hands‑on experience supporting data driven insights for promotional initiatives

Experience using analytical platforms like Google Analytics, Firebase, QuickSight, or Microsoft Power BI

Pollard Banknote Limited is an equal opportunity employer, committed to promoting and maintaining a diverse and inclusive workforce. Reasonable accommodations are available upon request. Employment is contingent upon a satisfactory response from a Criminal Record Search.

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