Digital Channel & CRM Manager
Lotus, Trenton, NJ, United States
Lotus Cars builds world‑class, high‑performance and lightweight sports cars that are sold all around the world.
To bring the company to the level we want it to be, we are looking for a Digital Channel & CRM Manager in the Group Marketing Department to join us in our Global Commercial site based in Coventry.
Summary You are responsible for the day2day channel operations, and performance to deliver best in class experiences and support the achievement of the business objectives.
What you’ll do
Support the development of the Global .com Strategy
Have a strong vision about how CX should be on the website
Build, optimise and develop the website in alignment with key stakeholders
Operate the CMS
Analyse the data to enhance your understanding of our users and deliver insights that drive personalised experiences
Create top‑notch, state of the art SEO‑friendly pages (in all languages)
Responsible for the website performance to achieve business objectives
Manage CRM system and deliver communication campaigns towards actual customers and prospects
Analyse data on a regular basis through existing platforms, including LookerStudio (Google) and Salesforce.
Provide regular reporting
Agency management on a daily basis and budget management
What you’ll bring Essential
Proven experience in digital content, CRM, project management, publishing, and distribution.
Proficiency in using content management systems (CMS) and digital publishing tools.
Strong understanding of HTML, CSS, and JavaScript.
Strong understanding of SEO best practices and content optimisation.
Affinity with UX and UI design.
Ability to work with minimal supervision and excellent attention to detail.
Excellent written and verbal communication skills.
Creative thinking and problem‑solving abilities.
Strong project management skills with the ability to meet tight deadlines.
Familiarity with analytics tools to measure content performance.
Desirable
Experience in Automotive
Additional languages
What we offer
25 days’ holiday plus bank holidays.
Pension scheme access.
Annual bonus – non contractual.
Private Healthcare.
Access to the Employee Car Ownership Scheme.
Group income protection based on length of service.
Family Friendly policies.
Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.
Additional Information
This role will be working from our Coventry office. This role will be working on‑site, full time.
Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.
Candidates must be eligible to work in the UK without VISA sponsorship.
Our Company Group Lotus is a leading sports car manufacturer with a 75‑year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all‑electric hyper‑SUV, and in 2023 Emeya, our fully‑electric Hyper‑GT.
As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.
We’re not just a car company; we’re a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organisation. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Do you want to know what Sophisticated, Rebellious and Pioneering mean for Lotus?
#J-18808-Ljbffr
To bring the company to the level we want it to be, we are looking for a Digital Channel & CRM Manager in the Group Marketing Department to join us in our Global Commercial site based in Coventry.
Summary You are responsible for the day2day channel operations, and performance to deliver best in class experiences and support the achievement of the business objectives.
What you’ll do
Support the development of the Global .com Strategy
Have a strong vision about how CX should be on the website
Build, optimise and develop the website in alignment with key stakeholders
Operate the CMS
Analyse the data to enhance your understanding of our users and deliver insights that drive personalised experiences
Create top‑notch, state of the art SEO‑friendly pages (in all languages)
Responsible for the website performance to achieve business objectives
Manage CRM system and deliver communication campaigns towards actual customers and prospects
Analyse data on a regular basis through existing platforms, including LookerStudio (Google) and Salesforce.
Provide regular reporting
Agency management on a daily basis and budget management
What you’ll bring Essential
Proven experience in digital content, CRM, project management, publishing, and distribution.
Proficiency in using content management systems (CMS) and digital publishing tools.
Strong understanding of HTML, CSS, and JavaScript.
Strong understanding of SEO best practices and content optimisation.
Affinity with UX and UI design.
Ability to work with minimal supervision and excellent attention to detail.
Excellent written and verbal communication skills.
Creative thinking and problem‑solving abilities.
Strong project management skills with the ability to meet tight deadlines.
Familiarity with analytics tools to measure content performance.
Desirable
Experience in Automotive
Additional languages
What we offer
25 days’ holiday plus bank holidays.
Pension scheme access.
Annual bonus – non contractual.
Private Healthcare.
Access to the Employee Car Ownership Scheme.
Group income protection based on length of service.
Family Friendly policies.
Exclusive Employee discount, wellbeing and recognition platform #ForUSLOT.
Additional Information
This role will be working from our Coventry office. This role will be working on‑site, full time.
Frequent travel might be required to visit different entities. Applicants must therefore possess the ability to travel freely without restrictions.
Candidates must be eligible to work in the UK without VISA sponsorship.
Our Company Group Lotus is a leading sports car manufacturer with a 75‑year long history of iconic designs, groundbreaking engineering and legendary victories on the F1 track. Today we are transforming into a truly global performance car brand focused on the electrical future. In 2022 we launched the Eletre, the world’s first all‑electric hyper‑SUV, and in 2023 Emeya, our fully‑electric Hyper‑GT.
As part of the Lotus team, you push boundaries. Those of the car industry and of your own. Every member of the Lotus family has some of the pioneering mindset of founder Colin Chapman in them.
We’re not just a car company; we’re a diverse mix of talent from all walks of life. At Lotus, we firmly believe that diversity and inclusion are not just buzzwords but essential pillars of a thriving and successful organisation. We welcome applications from individuals of all backgrounds and are dedicated to providing reasonable adjustments during the interview process. If you require any special assistance or adjustments, please let us know in advance so we can ensure a fair and accessible interview experience. Our goal is to create an environment where everyone can thrive.
Do you want to know what Sophisticated, Rebellious and Pioneering mean for Lotus?
#J-18808-Ljbffr