Digital Business Manager, Broadband
T-Mobile, Denver, CO, United States
The Broadband Digital Business Management team designs the customer‑facing products and experiences for T‑Mobile’s home and small business broadband services. The Digital Business Manager (DBM) owns key digital segments, drives engagement and activation, and optimizes site and campaign performance to support broadband sales and growth.
Job Responsibilities
Define and implement digital experiences—landing pages, merchandising, and in‑app performance—to support broadband business goals, offers, device launches, and enterprise initiatives.
Own the merchandising and traffic flow to move customers and prospects through the funnel and retain them, building tailored experiences by audience and customer segment.
Create artifacts for project success, including planning materials, impact sizing and forecasts, performance measurement, and applying findings to optimize results.
Communicate marketing objectives, strategy, and achievements to key stakeholders.
Optimize outcomes by analyzing performance, behavioral, customer, and market data and insights.
Develop test‑and‑learn plans leveraging consumer and market data to improve site experiences and functionality.
Lead transformation through continual optimization and building efficient and scalable processes.
Compile learnings and share best practices across teams.
Perform additional duties and projects assigned by business management as needed.
Knowledge, Skills and Abilities
Distill complex strategies and articulate narratives into slide format.
Source and manipulate complex data sets, including improving pivot tables and V‑lookup.
Manage content portfolios and govern allocation to optimize business goals.
Build dashboards and data visualizations using tools such as Adobe Analytics or Tableau.
Develop customer segments and tailored content to increase engagement and drive business outcomes.
Identify and execute A/B test methodology and implement research methods to attain customer insights and inform strategy.
Identify process improvements to increase team efficiency and reduce cost.
Qualifications
Bachelor’s Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience.
4 years in Digital Marketing, Digital Merchandising, eCommerce or a similar field.
4 years using data and metrics to measure impact and determine improvements.
4 years in a cross‑functional project management environment.
Broadband B2C commerce experience with site merchandising preferred.
3 years of work in wireless or other e‑commerce experience preferred.
Legally authorized to work in the United States (minimum age 18).
Base Pay Range: $79,000 – $142,400 Corporate Bonus Target: 15%
Benefits include medical, dental, vision, 401(k), employee stock grants, employee stock purchase plan, paid time off and holidays, parental leave, childcare subsidy, tuition assistance, disability coverage, and mobile service & home internet discounts. For more information, visit www.t-mobilebenefits.com.
T‑Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity, national origin, marital status, citizenship status, veteran status, or any other status protected by federal, state, or local law. Discrimination, retaliation, or harassment based on any of these factors is not tolerated.
If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please contact ApplicantAccommodation@t-mobile.com or call 1‑844‑873‑9500.
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Job Responsibilities
Define and implement digital experiences—landing pages, merchandising, and in‑app performance—to support broadband business goals, offers, device launches, and enterprise initiatives.
Own the merchandising and traffic flow to move customers and prospects through the funnel and retain them, building tailored experiences by audience and customer segment.
Create artifacts for project success, including planning materials, impact sizing and forecasts, performance measurement, and applying findings to optimize results.
Communicate marketing objectives, strategy, and achievements to key stakeholders.
Optimize outcomes by analyzing performance, behavioral, customer, and market data and insights.
Develop test‑and‑learn plans leveraging consumer and market data to improve site experiences and functionality.
Lead transformation through continual optimization and building efficient and scalable processes.
Compile learnings and share best practices across teams.
Perform additional duties and projects assigned by business management as needed.
Knowledge, Skills and Abilities
Distill complex strategies and articulate narratives into slide format.
Source and manipulate complex data sets, including improving pivot tables and V‑lookup.
Manage content portfolios and govern allocation to optimize business goals.
Build dashboards and data visualizations using tools such as Adobe Analytics or Tableau.
Develop customer segments and tailored content to increase engagement and drive business outcomes.
Identify and execute A/B test methodology and implement research methods to attain customer insights and inform strategy.
Identify process improvements to increase team efficiency and reduce cost.
Qualifications
Bachelor’s Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience.
4 years in Digital Marketing, Digital Merchandising, eCommerce or a similar field.
4 years using data and metrics to measure impact and determine improvements.
4 years in a cross‑functional project management environment.
Broadband B2C commerce experience with site merchandising preferred.
3 years of work in wireless or other e‑commerce experience preferred.
Legally authorized to work in the United States (minimum age 18).
Base Pay Range: $79,000 – $142,400 Corporate Bonus Target: 15%
Benefits include medical, dental, vision, 401(k), employee stock grants, employee stock purchase plan, paid time off and holidays, parental leave, childcare subsidy, tuition assistance, disability coverage, and mobile service & home internet discounts. For more information, visit www.t-mobilebenefits.com.
T‑Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity, national origin, marital status, citizenship status, veteran status, or any other status protected by federal, state, or local law. Discrimination, retaliation, or harassment based on any of these factors is not tolerated.
If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please contact ApplicantAccommodation@t-mobile.com or call 1‑844‑873‑9500.
#J-18808-Ljbffr