Esports Partnerships & Brand Activation Manager
ASUS, Fremont, CA, United States
We are looking for an Esports Partnerships & Brand Activation Manager to expand our presence in the competitive gaming ecosystem through strategic partnerships, sponsorships, and creator collaborations. This role focuses on identifying and activating opportunities with esports teams, players, and events then translating those partnerships into impactful content, brand credibility, and product adoption for our gaming peripherals, and other product lines.
The ideal candidate understands the esports landscape, knows how to evaluate partnership value, and can turn esports moments into marketing leverage across content, social, and campaigns.
Essential Duties and Responsibilities Esports Strategy & Partnerships
Identify and secure partnerships with esports teams, players, leagues, and tournament organizers
Evaluate opportunities based on brand alignment, audience reach, and ROI potential
Build and maintain relationships with key stakeholders in the esports ecosystem
Brand Activation & Campaign Integration
Develop and execute esports activation plans tied to product launches and GTM initiatives
Ensure partnerships translate into content, storytelling, and measurable brand impact
Coordinate event-based activations, sponsorship deliverables, and on‑site opportunities
Content & Marketing Integration
Collaborate with social, video, and editorial teams to amplify esports partnerships
Turn esports moments (wins, tournaments, player stories) into engaging content opportunities
Ensure consistent integration of peripherals into esports narratives and content
Manage relationships with pro players and esports creators
Oversee product seeding, usage integration, and testimonial development
Ensure consistent content output from partners (UGC, social posts, event coverage)
Performance & ROI Tracking
Track partnership performance (reach, engagement, content output, brand lift)
Evaluate effectiveness of esports investments and optimize future strategies
Provide clear reporting to leadership on impact and opportunities
Required Qualification
4–7 years of experience in esports marketing, partnerships, or gaming marketing
Strong understanding of esports ecosystem (teams, leagues, tournaments, creators)
Experience managing partnerships, sponsorships, or influencer programs
Ability to connect brand goals with esports opportunities
Preferred
Experience working with gaming or tech brands
Familiarity with peripherals GTM cycles, and launch planning
Experience with global–local marketing coordination
Working Conditions
30% travel
70% Office: Typically works in an office environment
Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time
$80,000 - $120,000 annually is the estimated pay range for this role working in Fremont or City of Industry, California offices. It does not include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). The final amount will be determined based on the qualifications & experience of the candidate relative to the role.
ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.
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The ideal candidate understands the esports landscape, knows how to evaluate partnership value, and can turn esports moments into marketing leverage across content, social, and campaigns.
Essential Duties and Responsibilities Esports Strategy & Partnerships
Identify and secure partnerships with esports teams, players, leagues, and tournament organizers
Evaluate opportunities based on brand alignment, audience reach, and ROI potential
Build and maintain relationships with key stakeholders in the esports ecosystem
Brand Activation & Campaign Integration
Develop and execute esports activation plans tied to product launches and GTM initiatives
Ensure partnerships translate into content, storytelling, and measurable brand impact
Coordinate event-based activations, sponsorship deliverables, and on‑site opportunities
Content & Marketing Integration
Collaborate with social, video, and editorial teams to amplify esports partnerships
Turn esports moments (wins, tournaments, player stories) into engaging content opportunities
Ensure consistent integration of peripherals into esports narratives and content
Manage relationships with pro players and esports creators
Oversee product seeding, usage integration, and testimonial development
Ensure consistent content output from partners (UGC, social posts, event coverage)
Performance & ROI Tracking
Track partnership performance (reach, engagement, content output, brand lift)
Evaluate effectiveness of esports investments and optimize future strategies
Provide clear reporting to leadership on impact and opportunities
Required Qualification
4–7 years of experience in esports marketing, partnerships, or gaming marketing
Strong understanding of esports ecosystem (teams, leagues, tournaments, creators)
Experience managing partnerships, sponsorships, or influencer programs
Ability to connect brand goals with esports opportunities
Preferred
Experience working with gaming or tech brands
Familiarity with peripherals GTM cycles, and launch planning
Experience with global–local marketing coordination
Working Conditions
30% travel
70% Office: Typically works in an office environment
Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time
$80,000 - $120,000 annually is the estimated pay range for this role working in Fremont or City of Industry, California offices. It does not include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). The final amount will be determined based on the qualifications & experience of the candidate relative to the role.
ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.
#J-18808-Ljbffr