Marketing Brand Manager I
PetAg, Inc., Hampshire, IL, United States
Location
Hampshire, IL or Shawnee, KS
Department Marketing
Reports To Sr. Brand Manager
Travel Less than 25% per year
Position Summary Lead PetAg’s brand communications development and portfolio management to strengthen brand positioning and drive growth. Own brand strategy support across where‑to‑play decisions, consumer research, innovation/renovation stage‑gate leadership, pricing, and SKU prioritization/rationalization, while supporting Sales with customer sell‑in tools and monthly business reviews.
Key Responsibilities
Drive development of brand communications (positioning, identity, messaging, storytelling briefs) in partnership with the Brand Director.
Support situation assessments, where‑to‑play choices, and annual brand strategy development and planning by contributing analysis, recommendations, and cross‑functional coordination aligned with marketing leadership direction.
Serve as day‑to‑day Brand Manager for assigned PetAg categories (e.g., Supplements, Nutrition, Grooming), leading core business activities (4Ps/5Cs) while ensuring strategies and decisions align with marketing priorities.
Lead the marketing workstream for renovation projects through the Stage‑Gate process, ensuring consumer and brand fit while presenting options, risks, and recommendations; support new‑product go‑to‑market launches with cross‑functional partners.
Support management of the domestic and international product portfolio, including SKU rationalization and priority ranking, providing insights and recommendations that drive P&L growth and margin improvement.
Own monthly business/product performance reporting and develop insights and “so what” implications to inform the Brand Director and guide strategic decision‑making.
Lead or collaborate on consumer research initiatives to strengthen brand strategy, positioning, and project decisions, ensuring findings are translated into recommendations for leadership alignment.
Partner with Sales to develop customer sell‑in stories and tools that drive distribution, velocity, visibility, and promotion in line with brand strategy and leadership guidance.
Support pricing management by serving as a source of truth for PetAg pricing data and helping develop price pack architecture and SKU‑level recommendations for review and approval by marketing leadership.
Monitor marketing trends, competitor activity, and customer insights to provide ongoing updates and recommendations that keep marketing leadership informed and proactive.
Perform other duties as assigned.
Required Qualifications
Bachelor’s degree in Marketing, Retail Marketing, Business, or related field.
4+ years of experience in pet/animal health CPG (or adjacent), retail/product marketing, financial oversight, and exposure to product P&L management; brand management experience in B2C animal health or human supplements preferred.
Strong strategic thinking, analytical skills, and the ability to translate insights into actionable recommendations.
Excellent written and verbal communication, presentation, and cross‑functional collaboration skills.
Strong organizational and project management skills; ability to manage multiple priorities and execute with minimal guidance.
Proficiency in Microsoft Office and marketing analytics tools; familiarity with syndicated tools (e.g., Nielsen, SPINS/IRI) as applicable.
Travel less than 25% per year.
Compensation and Benefits Base salary ranges from $69,437 to $104,156 per year, with performance‑based bonus opportunity. Benefits include medical, dental, vision, life, disability, FSA, pet insurance, paid time off, paid holidays, parental leave, employee ownership via ESOP (~18% of pay), and 401(k) with matching.
Equal Opportunity Employer PBI‑Gordon Companies is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees.
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Department Marketing
Reports To Sr. Brand Manager
Travel Less than 25% per year
Position Summary Lead PetAg’s brand communications development and portfolio management to strengthen brand positioning and drive growth. Own brand strategy support across where‑to‑play decisions, consumer research, innovation/renovation stage‑gate leadership, pricing, and SKU prioritization/rationalization, while supporting Sales with customer sell‑in tools and monthly business reviews.
Key Responsibilities
Drive development of brand communications (positioning, identity, messaging, storytelling briefs) in partnership with the Brand Director.
Support situation assessments, where‑to‑play choices, and annual brand strategy development and planning by contributing analysis, recommendations, and cross‑functional coordination aligned with marketing leadership direction.
Serve as day‑to‑day Brand Manager for assigned PetAg categories (e.g., Supplements, Nutrition, Grooming), leading core business activities (4Ps/5Cs) while ensuring strategies and decisions align with marketing priorities.
Lead the marketing workstream for renovation projects through the Stage‑Gate process, ensuring consumer and brand fit while presenting options, risks, and recommendations; support new‑product go‑to‑market launches with cross‑functional partners.
Support management of the domestic and international product portfolio, including SKU rationalization and priority ranking, providing insights and recommendations that drive P&L growth and margin improvement.
Own monthly business/product performance reporting and develop insights and “so what” implications to inform the Brand Director and guide strategic decision‑making.
Lead or collaborate on consumer research initiatives to strengthen brand strategy, positioning, and project decisions, ensuring findings are translated into recommendations for leadership alignment.
Partner with Sales to develop customer sell‑in stories and tools that drive distribution, velocity, visibility, and promotion in line with brand strategy and leadership guidance.
Support pricing management by serving as a source of truth for PetAg pricing data and helping develop price pack architecture and SKU‑level recommendations for review and approval by marketing leadership.
Monitor marketing trends, competitor activity, and customer insights to provide ongoing updates and recommendations that keep marketing leadership informed and proactive.
Perform other duties as assigned.
Required Qualifications
Bachelor’s degree in Marketing, Retail Marketing, Business, or related field.
4+ years of experience in pet/animal health CPG (or adjacent), retail/product marketing, financial oversight, and exposure to product P&L management; brand management experience in B2C animal health or human supplements preferred.
Strong strategic thinking, analytical skills, and the ability to translate insights into actionable recommendations.
Excellent written and verbal communication, presentation, and cross‑functional collaboration skills.
Strong organizational and project management skills; ability to manage multiple priorities and execute with minimal guidance.
Proficiency in Microsoft Office and marketing analytics tools; familiarity with syndicated tools (e.g., Nielsen, SPINS/IRI) as applicable.
Travel less than 25% per year.
Compensation and Benefits Base salary ranges from $69,437 to $104,156 per year, with performance‑based bonus opportunity. Benefits include medical, dental, vision, life, disability, FSA, pet insurance, paid time off, paid holidays, parental leave, employee ownership via ESOP (~18% of pay), and 401(k) with matching.
Equal Opportunity Employer PBI‑Gordon Companies is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr