Specialist, Business Development & Marketing
Foley & Lardner LLP, Tampa, FL, United States
Overview
Foley & Lardner LLP is a great place to work because of what we do and how we do it. Here your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel.
As a member of Foley you will have the opportunities and resources to gain experience, advance professional goals, and forge meaningful connections.
The Business Development & Marketing (BD&M) Specialist will assist Foley's five industry teams – Fashion, Apparel & Beauty; Food & Beverage; Hospitality & Leisure; Sports & Entertainment; and Cannabis – in executing BD&M activities.
This role requires strong project‑management skills to plan and run initiatives that support the teams’ business development and marketing plans, budgets, and strategies.
You will work closely with the BD&M Industry Manager to stay current on legal and market trends, track opportunity and ROI, and help position the firm for increased revenue and profile‑raising opportunities.
Responsibilities
Help execute the delivery of innovative, distinctive, and integrated business development and marketing programs, including client events, targeted seminar programs, client‑facing material production, and digital and social media initiatives.
Manage and support firm‑sponsored events and conferences/seminars, including logistics, drafting and distributing invitations, developing and maintaining mailing lists, preparing materials, tracking RSVPs, following up, and tracking opportunities generated and their ROI.
Develop and maintain compelling pitches/RFPs, presentations, and marketing materials.
Create and distribute thought‑leadership materials, such as client alerts and industry outlooks, through mass mailings, digital media postings, and internal newsletters.
Update and maintain the firm’s CRM database, including list segmentation, external mailings, invitation and mailing list development, RSVP tracking, and running reports to support campaigns, events, and business‑development initiatives.
Identify key industry memberships, sponsorships, and events that provide new sources for profile‑raising and lead generation; manage those organizations with which the firm engages to ensure maximum return on investment.
Draft submissions to award programs and directories aligned to the industry teams and track key award opportunities.
Conduct research and competitive analysis to identify opportunities to deepen existing client relationships, expand the client base, and increase external and internal visibility.
Work with the communications and PR team to maintain the internal and external profile for the industry teams by publicizing news items, lawyer achievements, thought leadership, and events.
Utilize and champion firm tools to support BD&M and firm initiatives.
Qualifications
Bachelor’s Degree required.
Minimum of three years of business development and/or marketing experience in a professional services industry with demonstrated project‑management experience.
Understanding of the legal industry and/or relevant industries (Fashion, Apparel & Beauty; Food & Beverage; Hospitality & Leisure; Sports & Entertainment; Cannabis) preferred.
In support of transparency and equity in the workplace, Foley provides salary ranges for all positions.
The figures below represent the full compensation range of this position.
The actual offered amount will be between the range minimum and midpoint based on education, experience, geographic market, and internal pay equity at Foley.
Detroit, Madison, Miami, Milwaukee, Orlando, Salt Lake City and Tampa – $70,300 to $98,400
Chicago, Dallas, Denver, Houston – $77,300 to $108,200
Los Angeles – $80,800 to $113,200
Boston and Washington D.C. – $84,400 to $118,100
Foley & Lardner LLP will consider qualified applicants with criminal histories in a manner consistent with California’s Fair Chance Act.
#J-18808-Ljbffr
As a member of Foley you will have the opportunities and resources to gain experience, advance professional goals, and forge meaningful connections.
The Business Development & Marketing (BD&M) Specialist will assist Foley's five industry teams – Fashion, Apparel & Beauty; Food & Beverage; Hospitality & Leisure; Sports & Entertainment; and Cannabis – in executing BD&M activities.
This role requires strong project‑management skills to plan and run initiatives that support the teams’ business development and marketing plans, budgets, and strategies.
You will work closely with the BD&M Industry Manager to stay current on legal and market trends, track opportunity and ROI, and help position the firm for increased revenue and profile‑raising opportunities.
Responsibilities
Help execute the delivery of innovative, distinctive, and integrated business development and marketing programs, including client events, targeted seminar programs, client‑facing material production, and digital and social media initiatives.
Manage and support firm‑sponsored events and conferences/seminars, including logistics, drafting and distributing invitations, developing and maintaining mailing lists, preparing materials, tracking RSVPs, following up, and tracking opportunities generated and their ROI.
Develop and maintain compelling pitches/RFPs, presentations, and marketing materials.
Create and distribute thought‑leadership materials, such as client alerts and industry outlooks, through mass mailings, digital media postings, and internal newsletters.
Update and maintain the firm’s CRM database, including list segmentation, external mailings, invitation and mailing list development, RSVP tracking, and running reports to support campaigns, events, and business‑development initiatives.
Identify key industry memberships, sponsorships, and events that provide new sources for profile‑raising and lead generation; manage those organizations with which the firm engages to ensure maximum return on investment.
Draft submissions to award programs and directories aligned to the industry teams and track key award opportunities.
Conduct research and competitive analysis to identify opportunities to deepen existing client relationships, expand the client base, and increase external and internal visibility.
Work with the communications and PR team to maintain the internal and external profile for the industry teams by publicizing news items, lawyer achievements, thought leadership, and events.
Utilize and champion firm tools to support BD&M and firm initiatives.
Qualifications
Bachelor’s Degree required.
Minimum of three years of business development and/or marketing experience in a professional services industry with demonstrated project‑management experience.
Understanding of the legal industry and/or relevant industries (Fashion, Apparel & Beauty; Food & Beverage; Hospitality & Leisure; Sports & Entertainment; Cannabis) preferred.
In support of transparency and equity in the workplace, Foley provides salary ranges for all positions.
The figures below represent the full compensation range of this position.
The actual offered amount will be between the range minimum and midpoint based on education, experience, geographic market, and internal pay equity at Foley.
Detroit, Madison, Miami, Milwaukee, Orlando, Salt Lake City and Tampa – $70,300 to $98,400
Chicago, Dallas, Denver, Houston – $77,300 to $108,200
Los Angeles – $80,800 to $113,200
Boston and Washington D.C. – $84,400 to $118,100
Foley & Lardner LLP will consider qualified applicants with criminal histories in a manner consistent with California’s Fair Chance Act.
#J-18808-Ljbffr