Social Manager, Ads Marketing
Netflix, Los Angeles, CA, United States
At Netflix, our mission is to entertain the world. Together, we are writing the next episode – pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting‑edge technology. Come be a part of what’s next.
As the Ads Social Marketing Manager, you will play a pivotal role in how Netflix tells its advertising story across social platforms to B2B audiences: advertisers, agencies, industry partners, and the broader business community. You will translate our Ads value proposition, research and product innovation into compelling, channel‑specific narratives that build awareness, consideration and preference for Netflix Ads.
This role serves as a strategic bridge between Social Marketing, Ads Marketing, Sales, Comms and other cross‑functional partners working across the business. Your objective is to build, scale and test social strategies and programs to support Ads go‑to‑market campaigns, industry moments and executive thought leadership across all social platforms, with an emphasis on B2B‑forward platforms such as LinkedIn, industry forums and emerging channels.
Key Responsibilities
Develop and implement an integrated social and digital strategy for Netflix Ads across priority B2B platforms (with a strong emphasis on LinkedIn, WhatsApp, X, email messaging and other emerging channels relevant to advertisers, agencies and industry stakeholders).
Translate Ads Marketing narratives – product positioning, research insights, case studies, event moments and thought leadership – into audience‑first content frameworks tailored to media buyers, CMOs, planners and industry influencers.
Design and run always‑on and campaign‑based social programs that support Ads go‑to‑market efforts, including product and format launches, research and insights releases, industry event tentpoles (e.g., upfronts, key conferences, trade events) and client success stories and case studies.
Stay ahead of B2B social trends, platform changes and professional community behaviours to ensure Netflix Ads remains differentiated and relevant in the social landscape.
Use experimentation and testing to refine content formats, posting strategies and narrative angles – balancing data‑driven decisions with a willingness to take smart creative risks.
Embedded Partnership with Ads Marketing & Cross‑Functional Alignment
Serve as the primary social partner for Ads Marketing, ensuring Ads business priorities, positioning and product narratives are reflected in platform strategies and channel roadmaps.
Align with Ads Marketing (global and regional) on go‑to‑market plans, messaging hierarchies and campaign timelines.
Work closely with partners including Comms and Brand to amplify relevant announcements, media stories and industry communications connected to Netflix Ads.
Attend cross‑functional meetings, strategy sessions and planning forums (e.g., campaign kickoffs, event planning, research roadmap reviews) to ensure shared context and cohesive execution across touchpoints.
Partner with executive communications and stakeholders to support executive social presence (where relevant) around Ads narratives, including thought leadership and event visibility.
Channel Programming & Editorial Execution (B2B Focus)
Manage all Ads‑related channel programming across Netflix’s relevant social channels (especially LinkedIn, but also other corporate or industry‑facing channels) ensuring the right Ads stories reach the right B2B audiences at the right time. Includes content creation and execution, scheduling and approvals for Ads‑related social content – serving as one of the final eyes on posts to ensure accuracy, adherence to policy, timeliness and the Netflix voice.
Develop editorial frameworks and series for Netflix Ads Marketing including research/insights spotlights, partner and client showcases and industry POVs from Netflix leaders.
Ensure all Ads content aligns with brand and legal guidelines and is consistent with the broader Netflix and Netflix Ads positioning.
Audience Development
Define and refine target audiences (e.g., agencies, brand marketers, CMOs, planners, trading desks, industry press) and build strategies to reach and engage them on social.
Drive meaningful engagement and funnel behaviour, pulling audiences deeper into the Ads ecosystem (campaign microsites, case studies, events, newsletters, webinars, sales enablement touchpoints).
Use social and campaign analytics to track performance against clear learning agenda and KPIs (e.g., reach within target segments, engagement quality, traffic to Ads properties, event interest).
Surface insights to Ads Marketing, Sales and Product partners, influencing future narratives and go‑to‑market decisions.
Identify and scale successful content formats and programmes across additional markets and teams.
Inform and refine a measurement framework tailored to B2B social (e.g., quality of engagement, seniority of audience, brand sentiment among advertisers).
Background & Specific Skills
7+ years in social media management, B2B/content marketing or digital communications, ideally within media, advertising, technology or publishing organisations.
Deep understanding of B2B social strategy, especially on LinkedIn and other platforms where advertisers, agencies and industry stakeholders are highly active.
Proven experience building and executing multi‑channel social strategies that support brand and product narratives, ideally in a B2B or enterprise context.
Demonstrated success partnering with marketing, sales, product, research and communications teams to bring cohesive narratives to market.
Excellent written and verbal communication skills, with sharp editorial judgment and the ability to distil complex product or research stories into clear, compelling, audience‑first content.
Experience working on broad, multi‑platform brand campaigns, including long‑term (e.g., 6–12 month) programmes and fast‑turn initiatives.
Comfortable using data and experimentation to inform strategy, with a track record of leveraging insights to optimise content and programming – while remaining open to bold creative bets.
Highly organised and detail‑oriented, with the ability to manage several projects concurrently in a fast‑paced, ever‑changing environment, and adhere to evolving deadlines.
Demonstrated ability to build strong relationships and work across many internal cross‑functional teams, locally and globally.
High tolerance for change and a capacity to accomplish significant work in a dynamic, high‑performance culture.
Respect, understanding and enthusiasm for the Netflix culture and for the future of ad‑supported streaming.
Compensation and Benefits The annual salary for this role is based on a range of $177,000.00 – $306,000.00. Netflix provides comprehensive benefits including health plans, mental health support, a 401(k) retirement plan with employer match, stock option programme, disability programmes, health savings and flexible spending accounts, family‑forming benefits and life and serious injury benefits. Full‑time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays and sick paid time off. Full‑time salaried employees are immediately entitled to flexible time off.
Equal Opportunity Employment Netflix is a unique culture and environment. We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, colour, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status or military service.
Accommodations If you want an accommodation or adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
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As the Ads Social Marketing Manager, you will play a pivotal role in how Netflix tells its advertising story across social platforms to B2B audiences: advertisers, agencies, industry partners, and the broader business community. You will translate our Ads value proposition, research and product innovation into compelling, channel‑specific narratives that build awareness, consideration and preference for Netflix Ads.
This role serves as a strategic bridge between Social Marketing, Ads Marketing, Sales, Comms and other cross‑functional partners working across the business. Your objective is to build, scale and test social strategies and programs to support Ads go‑to‑market campaigns, industry moments and executive thought leadership across all social platforms, with an emphasis on B2B‑forward platforms such as LinkedIn, industry forums and emerging channels.
Key Responsibilities
Develop and implement an integrated social and digital strategy for Netflix Ads across priority B2B platforms (with a strong emphasis on LinkedIn, WhatsApp, X, email messaging and other emerging channels relevant to advertisers, agencies and industry stakeholders).
Translate Ads Marketing narratives – product positioning, research insights, case studies, event moments and thought leadership – into audience‑first content frameworks tailored to media buyers, CMOs, planners and industry influencers.
Design and run always‑on and campaign‑based social programs that support Ads go‑to‑market efforts, including product and format launches, research and insights releases, industry event tentpoles (e.g., upfronts, key conferences, trade events) and client success stories and case studies.
Stay ahead of B2B social trends, platform changes and professional community behaviours to ensure Netflix Ads remains differentiated and relevant in the social landscape.
Use experimentation and testing to refine content formats, posting strategies and narrative angles – balancing data‑driven decisions with a willingness to take smart creative risks.
Embedded Partnership with Ads Marketing & Cross‑Functional Alignment
Serve as the primary social partner for Ads Marketing, ensuring Ads business priorities, positioning and product narratives are reflected in platform strategies and channel roadmaps.
Align with Ads Marketing (global and regional) on go‑to‑market plans, messaging hierarchies and campaign timelines.
Work closely with partners including Comms and Brand to amplify relevant announcements, media stories and industry communications connected to Netflix Ads.
Attend cross‑functional meetings, strategy sessions and planning forums (e.g., campaign kickoffs, event planning, research roadmap reviews) to ensure shared context and cohesive execution across touchpoints.
Partner with executive communications and stakeholders to support executive social presence (where relevant) around Ads narratives, including thought leadership and event visibility.
Channel Programming & Editorial Execution (B2B Focus)
Manage all Ads‑related channel programming across Netflix’s relevant social channels (especially LinkedIn, but also other corporate or industry‑facing channels) ensuring the right Ads stories reach the right B2B audiences at the right time. Includes content creation and execution, scheduling and approvals for Ads‑related social content – serving as one of the final eyes on posts to ensure accuracy, adherence to policy, timeliness and the Netflix voice.
Develop editorial frameworks and series for Netflix Ads Marketing including research/insights spotlights, partner and client showcases and industry POVs from Netflix leaders.
Ensure all Ads content aligns with brand and legal guidelines and is consistent with the broader Netflix and Netflix Ads positioning.
Audience Development
Define and refine target audiences (e.g., agencies, brand marketers, CMOs, planners, trading desks, industry press) and build strategies to reach and engage them on social.
Drive meaningful engagement and funnel behaviour, pulling audiences deeper into the Ads ecosystem (campaign microsites, case studies, events, newsletters, webinars, sales enablement touchpoints).
Use social and campaign analytics to track performance against clear learning agenda and KPIs (e.g., reach within target segments, engagement quality, traffic to Ads properties, event interest).
Surface insights to Ads Marketing, Sales and Product partners, influencing future narratives and go‑to‑market decisions.
Identify and scale successful content formats and programmes across additional markets and teams.
Inform and refine a measurement framework tailored to B2B social (e.g., quality of engagement, seniority of audience, brand sentiment among advertisers).
Background & Specific Skills
7+ years in social media management, B2B/content marketing or digital communications, ideally within media, advertising, technology or publishing organisations.
Deep understanding of B2B social strategy, especially on LinkedIn and other platforms where advertisers, agencies and industry stakeholders are highly active.
Proven experience building and executing multi‑channel social strategies that support brand and product narratives, ideally in a B2B or enterprise context.
Demonstrated success partnering with marketing, sales, product, research and communications teams to bring cohesive narratives to market.
Excellent written and verbal communication skills, with sharp editorial judgment and the ability to distil complex product or research stories into clear, compelling, audience‑first content.
Experience working on broad, multi‑platform brand campaigns, including long‑term (e.g., 6–12 month) programmes and fast‑turn initiatives.
Comfortable using data and experimentation to inform strategy, with a track record of leveraging insights to optimise content and programming – while remaining open to bold creative bets.
Highly organised and detail‑oriented, with the ability to manage several projects concurrently in a fast‑paced, ever‑changing environment, and adhere to evolving deadlines.
Demonstrated ability to build strong relationships and work across many internal cross‑functional teams, locally and globally.
High tolerance for change and a capacity to accomplish significant work in a dynamic, high‑performance culture.
Respect, understanding and enthusiasm for the Netflix culture and for the future of ad‑supported streaming.
Compensation and Benefits The annual salary for this role is based on a range of $177,000.00 – $306,000.00. Netflix provides comprehensive benefits including health plans, mental health support, a 401(k) retirement plan with employer match, stock option programme, disability programmes, health savings and flexible spending accounts, family‑forming benefits and life and serious injury benefits. Full‑time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays and sick paid time off. Full‑time salaried employees are immediately entitled to flexible time off.
Equal Opportunity Employment Netflix is a unique culture and environment. We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, colour, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status or military service.
Accommodations If you want an accommodation or adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
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