Marketing Manager
Carolina International Trucks, Inc, Columbia, SC, United States
The Marketing Manager is responsible for leading and executing the company's overall marketing strategy across all South Carolina locations. This role will drive brand consistency, lead generation, and market growth while overseeing a major company rebrand and the consolidation of multiple websites into a single, unified digital presence.
This position serves as a strategic partner to leadership, sales, and operations teams, ensuring marketing initiatives align with business objectives and support continued growth across all markets.
Key Responsibilities
Strategic Leadership & Brand Management for SC
Develop and execute comprehensive marketing strategies to increase brand awareness, customer engagement, and lead generation across all locations
Lead company-wide rebranding initiative, including brand identity, messaging, and visual standards
Establish and enforce brand guidelines to ensure consistency across all departments, locations, and channels
Act as the company's brand ambassador, both internally and externally
Collaborate with leadership, directors, and department managers to align marketing strategies with operational goals
Digital Marketing & Website Management
Oversee all digital marketing efforts including website(s), social media, email campaigns, SEO/SEM, and online advertising
Lead the merging of multiple websites into a single, cohesive platform
Manage online presence including Google Business profiles, reputation management, and third-party platforms
Analyze digital performance metrics and adjust strategies to maximize ROI
Content Development & Campaign Execution
Create and oversee production of marketing materials including brochures, presentations, digital content, and promotional assets
Ensure consistent messaging that communicates the company's value proposition
Manage employee communications such as newsletters and internal announcements
Identify and implement new marketing channels and opportunities
Sales & Business Development Support
Partner with sales teams to develop lead generation strategies through campaigns, trade shows, and events
Support CRM utilization and lead tracking processes
Assign and manage incoming leads from various platforms
Maintain and manage email distribution lists for marketing campaigns
Market Research & Analytics
Conduct market research and competitive analysis to identify trends and opportunities
Provide regular reporting and insights to leadership on marketing performance
Events, Promotions & Partnerships
Plan and manage trade shows, customer events, and company-sponsored activities
Oversee promotional items, branded merchandise, and employee apparel
Manage co-op marketing programs and vendor/OEM partnerships
Operational & Administrative Oversight
Develop and manage marketing budgets
Oversee signage, facility branding, vehicle branding, and point-of-sale materials
Manage phone system messaging (scripts and recordings)
Supervise and develop marketing team members
Qualifications
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
7+ years of progressive marketing experience
Strong experience with digital marketing and website management
Proven ability to lead branding initiatives and large-scale projects
Experience managing budgets and cross-functional teams
Strong analytical, organizational, and communication skills
Multi-location oversight across South Carolina and Florida
Travel required between locations, trade shows, and events
Key Projects / Success Metrics
Successful execution of company rebrand across all locations
Completion of website consolidation project
Increased lead generation and marketing ROI
Improved brand consistency across all locations
Enhanced customer engagement and digital presence
#J-18808-Ljbffr
This position serves as a strategic partner to leadership, sales, and operations teams, ensuring marketing initiatives align with business objectives and support continued growth across all markets.
Key Responsibilities
Strategic Leadership & Brand Management for SC
Develop and execute comprehensive marketing strategies to increase brand awareness, customer engagement, and lead generation across all locations
Lead company-wide rebranding initiative, including brand identity, messaging, and visual standards
Establish and enforce brand guidelines to ensure consistency across all departments, locations, and channels
Act as the company's brand ambassador, both internally and externally
Collaborate with leadership, directors, and department managers to align marketing strategies with operational goals
Digital Marketing & Website Management
Oversee all digital marketing efforts including website(s), social media, email campaigns, SEO/SEM, and online advertising
Lead the merging of multiple websites into a single, cohesive platform
Manage online presence including Google Business profiles, reputation management, and third-party platforms
Analyze digital performance metrics and adjust strategies to maximize ROI
Content Development & Campaign Execution
Create and oversee production of marketing materials including brochures, presentations, digital content, and promotional assets
Ensure consistent messaging that communicates the company's value proposition
Manage employee communications such as newsletters and internal announcements
Identify and implement new marketing channels and opportunities
Sales & Business Development Support
Partner with sales teams to develop lead generation strategies through campaigns, trade shows, and events
Support CRM utilization and lead tracking processes
Assign and manage incoming leads from various platforms
Maintain and manage email distribution lists for marketing campaigns
Market Research & Analytics
Conduct market research and competitive analysis to identify trends and opportunities
Provide regular reporting and insights to leadership on marketing performance
Events, Promotions & Partnerships
Plan and manage trade shows, customer events, and company-sponsored activities
Oversee promotional items, branded merchandise, and employee apparel
Manage co-op marketing programs and vendor/OEM partnerships
Operational & Administrative Oversight
Develop and manage marketing budgets
Oversee signage, facility branding, vehicle branding, and point-of-sale materials
Manage phone system messaging (scripts and recordings)
Supervise and develop marketing team members
Qualifications
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
7+ years of progressive marketing experience
Strong experience with digital marketing and website management
Proven ability to lead branding initiatives and large-scale projects
Experience managing budgets and cross-functional teams
Strong analytical, organizational, and communication skills
Multi-location oversight across South Carolina and Florida
Travel required between locations, trade shows, and events
Key Projects / Success Metrics
Successful execution of company rebrand across all locations
Completion of website consolidation project
Increased lead generation and marketing ROI
Improved brand consistency across all locations
Enhanced customer engagement and digital presence
#J-18808-Ljbffr