Marketing Manager
Native Teams, Florida, NY, United States
Marketing Manager, North America
Responsible for shaping and executing the regional marketing strategy for the US and Canada, driving brand visibility, and generating demand across the North American market.
Key Responsibilities Market Research & ICP Alignment
Conduct deep market analysis to identify opportunities, competitor moves, and audience insights across the US and Canada.
Ensure campaigns are designed to directly resonate with our ICPs, reflecting the distinct business cultures and dynamics of North American markets.
Campaign Strategy & Execution
Develop integrated marketing campaigns tailored for the US, with expansion into the Canadian market.
Drive earned media efforts, partnerships, and collaborations to boost visibility and credibility across North America.
Collaborate with PPC, Brand Marketing, and Automation teams to align strategies and secure stakeholder buy-in.
Ensure seamless execution of campaigns from planning to delivery.
Partnerships & Networking
Build and nurture relationships with media, industry influencers, and tech partners across the US and Canada.
Leverage personal and company networks to create co-marketing opportunities, event presence, and thought leadership initiatives.
Performance Measurement & Reporting
Define clear KPIs for brand visibility, lead generation, and pipeline contribution.
Track, analyze, and report on campaign effectiveness, continuously optimizing for better ROI.
Share insights with leadership and cross-functional teams to guide future strategy.
Experience
5 years in B2B Marketing, preferably in tech/SaaS, with at least 2 years in a regional role covering North America.
Strong understanding of the US and Canadian markets, customer behavior, and media landscape.
Skills
Proven ability to design and execute tailored marketing campaigns across North American markets.
Strong proficiency in earned media, PR, and partnership management.
Excellent stakeholder management, able to influence and secure alignment across teams.
Analytical mindset with experience measuring marketing performance and ROI.
Network
Existing connections in the US and Canadian tech ecosystems are highly desirable.
Language
Fluency in English required; French proficiency is a plus (given Canadian market presence).
Benefits
Dynamic and interesting work in an early-stage, funded startup
Ability to influence the next stages of our growth
Flexible work environment
Competitive salary
Experience working in the ever-changing world of fintech
Opportunities for professional and personal growth
#J-18808-Ljbffr
Key Responsibilities Market Research & ICP Alignment
Conduct deep market analysis to identify opportunities, competitor moves, and audience insights across the US and Canada.
Ensure campaigns are designed to directly resonate with our ICPs, reflecting the distinct business cultures and dynamics of North American markets.
Campaign Strategy & Execution
Develop integrated marketing campaigns tailored for the US, with expansion into the Canadian market.
Drive earned media efforts, partnerships, and collaborations to boost visibility and credibility across North America.
Collaborate with PPC, Brand Marketing, and Automation teams to align strategies and secure stakeholder buy-in.
Ensure seamless execution of campaigns from planning to delivery.
Partnerships & Networking
Build and nurture relationships with media, industry influencers, and tech partners across the US and Canada.
Leverage personal and company networks to create co-marketing opportunities, event presence, and thought leadership initiatives.
Performance Measurement & Reporting
Define clear KPIs for brand visibility, lead generation, and pipeline contribution.
Track, analyze, and report on campaign effectiveness, continuously optimizing for better ROI.
Share insights with leadership and cross-functional teams to guide future strategy.
Experience
5 years in B2B Marketing, preferably in tech/SaaS, with at least 2 years in a regional role covering North America.
Strong understanding of the US and Canadian markets, customer behavior, and media landscape.
Skills
Proven ability to design and execute tailored marketing campaigns across North American markets.
Strong proficiency in earned media, PR, and partnership management.
Excellent stakeholder management, able to influence and secure alignment across teams.
Analytical mindset with experience measuring marketing performance and ROI.
Network
Existing connections in the US and Canadian tech ecosystems are highly desirable.
Language
Fluency in English required; French proficiency is a plus (given Canadian market presence).
Benefits
Dynamic and interesting work in an early-stage, funded startup
Ability to influence the next stages of our growth
Flexible work environment
Competitive salary
Experience working in the ever-changing world of fintech
Opportunities for professional and personal growth
#J-18808-Ljbffr