Social Video Director & Series Creative Lead
Dotdash Meredith, New York, NY, United States
Overview
This assignment posting is for an Agency Worker opportunity with People Inc. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes. Assignment Details
Part Time; Project-based (NYC office; in-person for shoots) Start Date: asap; flexible End Date: 8/30/2026 (with potential to extend) Hourly Rate: $50–60; negotiable; project rates also possible What You’ll Do
Concept bold, social-first ideas built for TikTok and Instagram Create and launch episodic series across multiple genres Own projects end-to-end: from idea → shoot → edit → finalize Direct talent of all kinds (creators, celebs, real people) and get performances that feel natural, not forced Lead writers’ rooms in collaborative and focused way Be hands-on; largely directing and producing, but always eager to shape the work yourself when needed Build for performance: strong hooks, pacing, retention, rewatchability, and shareability are second nature Turn ideas into repeatable formats that can scale into franchises Stay deeply online: tracking trends, creators, and formats (you read Link in Bio, you know the microdrama arcs, you spot shifts early) Collaborate tightly across multiple teams. You will need to communicate and inspire to make ideas happen. Move fast, stay scrappy, and still make it feel premium What You Bring
5+ years making social-first video (for yourself, brands, or publishers) A portfolio that feels original and reflects 100% ownership. Clear taste, strong POV, and videos that perform. Experience creating episodic or repeatable formats, not just one-off hits Experience leading and/or contributing in writers’ rooms Deep understanding of TikTok & IG mechanics: hooks, loops, retention curves, and why people share Solid shooting skills (DSLR/mirrorless, lighting, audio in lean setups) Confidence directing talent, communicating across teams, adapting in real time and getting everyone excited and inspired Resourceful, fast, and comfortable figuring it out as you go Who You Are
A creator first, not just a producer. You’re chronically tapped into culture and can’t help but analyze what’s working You have taste: you know what feels fresh vs. overdone immediately You’re an idea generator: you walk in with concepts and are excited to share and brainstorm You can zoom out (big idea) and zoom in (frame-level decisions) You like collaborating, but you’re not waiting for consensus to have a POV. You care about making things people actually want to watch, not just content that “checks a box.” You’re versed in all aspects of social video creation. You can pick up a camera and hop into an edit. People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
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This assignment posting is for an Agency Worker opportunity with People Inc. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes. Assignment Details
Part Time; Project-based (NYC office; in-person for shoots) Start Date: asap; flexible End Date: 8/30/2026 (with potential to extend) Hourly Rate: $50–60; negotiable; project rates also possible What You’ll Do
Concept bold, social-first ideas built for TikTok and Instagram Create and launch episodic series across multiple genres Own projects end-to-end: from idea → shoot → edit → finalize Direct talent of all kinds (creators, celebs, real people) and get performances that feel natural, not forced Lead writers’ rooms in collaborative and focused way Be hands-on; largely directing and producing, but always eager to shape the work yourself when needed Build for performance: strong hooks, pacing, retention, rewatchability, and shareability are second nature Turn ideas into repeatable formats that can scale into franchises Stay deeply online: tracking trends, creators, and formats (you read Link in Bio, you know the microdrama arcs, you spot shifts early) Collaborate tightly across multiple teams. You will need to communicate and inspire to make ideas happen. Move fast, stay scrappy, and still make it feel premium What You Bring
5+ years making social-first video (for yourself, brands, or publishers) A portfolio that feels original and reflects 100% ownership. Clear taste, strong POV, and videos that perform. Experience creating episodic or repeatable formats, not just one-off hits Experience leading and/or contributing in writers’ rooms Deep understanding of TikTok & IG mechanics: hooks, loops, retention curves, and why people share Solid shooting skills (DSLR/mirrorless, lighting, audio in lean setups) Confidence directing talent, communicating across teams, adapting in real time and getting everyone excited and inspired Resourceful, fast, and comfortable figuring it out as you go Who You Are
A creator first, not just a producer. You’re chronically tapped into culture and can’t help but analyze what’s working You have taste: you know what feels fresh vs. overdone immediately You’re an idea generator: you walk in with concepts and are excited to share and brainstorm You can zoom out (big idea) and zoom in (frame-level decisions) You like collaborating, but you’re not waiting for consensus to have a POV. You care about making things people actually want to watch, not just content that “checks a box.” You’re versed in all aspects of social video creation. You can pick up a camera and hop into an edit. People Inc. is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. People Inc. brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
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