Marketing Manager I, Oncology
AbbVie, Mettawa, IL, United States
Job Description
The Marketing Manager I/II, Oncology is responsible for designing, supporting the development and implementation of personal promotion HCP marketing plans and programs needed to accelerate the growth of ELAHERE. Additionally, you will:
Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position ELAHERE for success now and in the future
Foster positive working relationships with the entire ELAHERE brand marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross-franchise marketing teams
Work with various agencies and consultants, key opinion leaders, and co‑marketing partners to successfully drive the business and achieve business goals
Key Responsibilities
Develop and execute unique and tailored solutions along the HCP continuum that will support the brand strategic priorities
Execute high‑impact go‑to‑market strategies that are innovative, executable, and clinically/financially supported to drive disease‑state awareness and brand preference
Understand and integrate customer feedback and research insights, monitoring progress against brand milestones to make strategic recommendations for optimal brand performance
Own the end‑to‑end tactical resource execution while collaborating with external agency partners and internal cross‑functional groups, including material reviewers (regulatory, compliance, medical, and editorial) to ensure integration and consistency of business strategies and regulatory compliance of promotional material
Manage Tier 1 congress strategy for the ELAHERE brand marketing team in alignment at the enterprise level while supporting strategic brand objectives
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives
Identify problems proactively and conceptualize solutions using creativity and innovation
Effectively track and manage marketing budget for area of responsibility
Consistently manage multiple projects to deliver high‑quality work product in a timely fashion
Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
Proactively support the sales force through ongoing communications of marketing programs
Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.
Basic Qualifications
Bachelor's Degree in Marketing or Medical/Pharmacology related field
Excellent communication (oral, written, and presentation) and interpersonal skills
Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally
Strong planning and organization skills, attention to detail, execution, and follow‑through
Preferred Qualifications
MBA
Previous marketing experience of 4+ years in brand marketing/consumer promotion or equivalent experience with complex project management responsibility in medical/scientific function
Key AbbVie Competencies
Strong collaboration and team orientation, with experience accomplishing results through others and influencing others
Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
Knowledge of market trends and competitive practices
Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
Additional Information and Benefits
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long‑term incentive programs.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
#J-18808-Ljbffr
Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position ELAHERE for success now and in the future
Foster positive working relationships with the entire ELAHERE brand marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross-franchise marketing teams
Work with various agencies and consultants, key opinion leaders, and co‑marketing partners to successfully drive the business and achieve business goals
Key Responsibilities
Develop and execute unique and tailored solutions along the HCP continuum that will support the brand strategic priorities
Execute high‑impact go‑to‑market strategies that are innovative, executable, and clinically/financially supported to drive disease‑state awareness and brand preference
Understand and integrate customer feedback and research insights, monitoring progress against brand milestones to make strategic recommendations for optimal brand performance
Own the end‑to‑end tactical resource execution while collaborating with external agency partners and internal cross‑functional groups, including material reviewers (regulatory, compliance, medical, and editorial) to ensure integration and consistency of business strategies and regulatory compliance of promotional material
Manage Tier 1 congress strategy for the ELAHERE brand marketing team in alignment at the enterprise level while supporting strategic brand objectives
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives
Identify problems proactively and conceptualize solutions using creativity and innovation
Effectively track and manage marketing budget for area of responsibility
Consistently manage multiple projects to deliver high‑quality work product in a timely fashion
Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment
Proactively support the sales force through ongoing communications of marketing programs
Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.
Basic Qualifications
Bachelor's Degree in Marketing or Medical/Pharmacology related field
Excellent communication (oral, written, and presentation) and interpersonal skills
Communicate clearly and concisely with several types and levels of staff and external contacts, both in writing and verbally
Strong planning and organization skills, attention to detail, execution, and follow‑through
Preferred Qualifications
MBA
Previous marketing experience of 4+ years in brand marketing/consumer promotion or equivalent experience with complex project management responsibility in medical/scientific function
Key AbbVie Competencies
Strong collaboration and team orientation, with experience accomplishing results through others and influencing others
Efficient project management and communication capabilities along with strong analytical and strategic thinking skills
Knowledge of market trends and competitive practices
Execution of Goal Plan, AbbVie Ways of Working with associated Leadership Attributes
Additional Information and Benefits
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long‑term incentive programs.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html
#J-18808-Ljbffr