Brand manager, legacy biscuits (parsippany, nj, us)
Ferrero International SA, Parsippany, NJ, United States
Main Responsibilities
Communications Planning and Execution
Ensure consistent brand messaging across all consumer touchpoints to drive cohesive and impactful messaging and trademark consistency in all communications
Support the SBM on volume forecasting, fiscal year budget planning/tracking and overall brand planning with interagency teams
Lead agency partners in creative development, asset development and execution of consumer and shopper activation
Participate in brand planning and overall communication planning with IAT
Set and track KPIs, offering recommendations for optimization of plans/assets
Cross functional Leadership and self-management
Comfortable with multi‑tasking in a fast‑paced environment
Engage inter‑departmental teams (Trade marketing, Category Management, Sales, Supply Chain, Finance, Production, Legal) to assist in the planning and execution of new initiatives
Drive integrated agency management, creating strong collaboration and a positive culture. Work with agencies on all‑year‑round and tentpole programs, ensuring deadlines are met and strategic measurement processes are in place. Interface regularly with creative, media, PR/social/influencer, shopper, and e‑commerce agencies to ensure successful short‑ and long‑term executions
Product Management
Support commercialization of product launches with key cross‑functional departments and work with internal design team and agency partners to prepare for launch
Assist in qualitative and quantitative market research— from briefing through to interpreting results and making recommendations of innovations
Work closely with Category Management and Trade Marketing to develop compelling sell‑in stories and toolkits to ensure customer acceptance of innovation
Manage financial documentation incl. vendor set‑up and PO requests
Coordinate new vendor setup and purchase order requisitions, Master Service Agreements (MSAs), Scopes of Work (SOW) and Insertion Orders (IO) with legal, finance and procurement teams
Partner with IRI, sales and omni teams and deliver assets to ensure new products are correctly set up for sales tracking and e‑commerce prior to launch (imagery, nutritionals, UPCs, omni content, etc.)
About You
Bachelor’s degree preferably in business/economics/marketing; Master’s degree is a plus
4+ years of successful experience in FMCG brand management, ideally in Food
Experience working with syndicated databases (e.g., IRI Circana, AC Nielsen) and analyzing data trends to story‑tell
Ability to manage and prioritize multiple projects within scheduled timelines
Solid project‑management skills from planning stage to execution and final assessment to achieve brand objectives and goals
Well‑versed in business forecasting and budget management
Knowledge of key trade channels (Convenience, Food, Drug, Mass, Club, e‑Com)
P&L management and global marketing experience is a plus
Experience in digital marketing, content development and managing agencies is a plus
Experience working with global teams is a plus
The ideal candidate will bring a balance of strong analytical skills, attention to detail and project management. We seek someone who can work in a cross‑functional team to deliver innovation and partner with agencies to develop best‑in‑class branding communication
Artificial Intelligence Disclosure As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgement. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
Benefits The base salary range for this position is $107,000 - $143,000. Actual compensation will be determined based on experience, qualifications, and other job‑related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet‑packaged food companies, with many iconic brands sold in countries all over the world. Find out more at ferrero.com.
DE&I at Ferrero Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Ferrero is an equal‑opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
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Ensure consistent brand messaging across all consumer touchpoints to drive cohesive and impactful messaging and trademark consistency in all communications
Support the SBM on volume forecasting, fiscal year budget planning/tracking and overall brand planning with interagency teams
Lead agency partners in creative development, asset development and execution of consumer and shopper activation
Participate in brand planning and overall communication planning with IAT
Set and track KPIs, offering recommendations for optimization of plans/assets
Cross functional Leadership and self-management
Comfortable with multi‑tasking in a fast‑paced environment
Engage inter‑departmental teams (Trade marketing, Category Management, Sales, Supply Chain, Finance, Production, Legal) to assist in the planning and execution of new initiatives
Drive integrated agency management, creating strong collaboration and a positive culture. Work with agencies on all‑year‑round and tentpole programs, ensuring deadlines are met and strategic measurement processes are in place. Interface regularly with creative, media, PR/social/influencer, shopper, and e‑commerce agencies to ensure successful short‑ and long‑term executions
Product Management
Support commercialization of product launches with key cross‑functional departments and work with internal design team and agency partners to prepare for launch
Assist in qualitative and quantitative market research— from briefing through to interpreting results and making recommendations of innovations
Work closely with Category Management and Trade Marketing to develop compelling sell‑in stories and toolkits to ensure customer acceptance of innovation
Manage financial documentation incl. vendor set‑up and PO requests
Coordinate new vendor setup and purchase order requisitions, Master Service Agreements (MSAs), Scopes of Work (SOW) and Insertion Orders (IO) with legal, finance and procurement teams
Partner with IRI, sales and omni teams and deliver assets to ensure new products are correctly set up for sales tracking and e‑commerce prior to launch (imagery, nutritionals, UPCs, omni content, etc.)
About You
Bachelor’s degree preferably in business/economics/marketing; Master’s degree is a plus
4+ years of successful experience in FMCG brand management, ideally in Food
Experience working with syndicated databases (e.g., IRI Circana, AC Nielsen) and analyzing data trends to story‑tell
Ability to manage and prioritize multiple projects within scheduled timelines
Solid project‑management skills from planning stage to execution and final assessment to achieve brand objectives and goals
Well‑versed in business forecasting and budget management
Knowledge of key trade channels (Convenience, Food, Drug, Mass, Club, e‑Com)
P&L management and global marketing experience is a plus
Experience in digital marketing, content development and managing agencies is a plus
Experience working with global teams is a plus
The ideal candidate will bring a balance of strong analytical skills, attention to detail and project management. We seek someone who can work in a cross‑functional team to deliver innovation and partner with agencies to develop best‑in‑class branding communication
Artificial Intelligence Disclosure As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgement. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.
Benefits The base salary range for this position is $107,000 - $143,000. Actual compensation will be determined based on experience, qualifications, and other job‑related factors permitted by law. This range represents the anticipated salary for this position at this time.
In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.
About Ferrero Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet‑packaged food companies, with many iconic brands sold in countries all over the world. Find out more at ferrero.com.
DE&I at Ferrero Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Ferrero is an equal‑opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.
Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.
#J-18808-Ljbffr