Senior Performance Marketing Lead: CPL & Lead Gen

A leading outdoor retail company in Springfield, Missouri seeks a Senior Performance Marketing Specialist to drive lead generation and optimize paid media channels. The ideal candidate will have 3-6 years of experience in performance marketing, focusing on improving Cost Per Lead (CPL) metrics across various channels. Responsibilities include developing strategies for lead quality, collaborating with CRM teams, and analyzing campaign performance to align with business outcomes. This full-time role is supported by comprehensive benefits including health and retirement plans. #J-18808-Ljbffr