Divisional Marketing Manager
Perry Homes, Jacksonville, FL, United States
About The Role
The Divisional Marketing Manager leads strategic marketing initiatives for communities within an operational division, driving long-term planning, brand alignment, and high-impact execution. As a bridge between corporate marketing and regional operations, this role develops comprehensive marketing strategies, evaluates campaign performance, and refines initiatives based on market conditions and business goals. The Divisional Marketing Manager provides critical insights and leadership to Sales and divisional leadership teams, ensures alignment with company-wide marketing objectives, and oversees tactical implementation by supporting specialists or vendors.
What You'll Do
Identify and develop strategic, data-informed marketing plans across all communities within the division, ensuring alignment with the RMD, business goals and sales forecasts
Conduct ongoing analysis of community performance, market trends, consumer behavior, and competitive activity to advise marketing plans and community health
Maintain cadence of regular community site visits
Develop and present division-wide marketing plans, goals, and campaign performance results to Division Leadership and Corporate Marketing
Provide marketing insights in business planning sessions; collaborate with executive leaders on new community pricing, product positioning, and absorption strategies
Manage divisional marketing calendar, ensuring initiatives are strategically timed for product launches, sales goals, seasonality, and inventory needs
Partner with DPs and divisional leadership to plan go-to-market strategies for new community launches, including branding, and pre-opening campaigns
Support and develop sales professionals to include monthly attendance in sales meetings
Partner with RMD to develop, maintain, and report divisional advertising budget
What We're Looking For
Bachelor's degree in Marketing, Business, Communications, or a related field required
3+ years of progressive marketing experience with experience in strategy and planning
Proven experience developing and executing integrated marketing plans based on data and performance analysis
Strong business acumen and ability to collaborate with senior leadership on go-to-market strategies and community growth planning
Understanding in digital marketing tools, CRM systems, and campaign analytics platforms
Excellent communication and presentation skills, with the ability to translate complex insights into clear recommendations
Benefits
Competitive compensation and benefits package
Medical, dental, vision coverage
Financial Planning
Time Off & Life Balance
Family & Lifestyle
Opportunities for growth and development
Culture that is collaborative, inclusive, fast-paced, people-first
Stable company with strong reputation in the market
Perry Homes is an Equal Opportunity Employer
#J-18808-Ljbffr
What You'll Do
Identify and develop strategic, data-informed marketing plans across all communities within the division, ensuring alignment with the RMD, business goals and sales forecasts
Conduct ongoing analysis of community performance, market trends, consumer behavior, and competitive activity to advise marketing plans and community health
Maintain cadence of regular community site visits
Develop and present division-wide marketing plans, goals, and campaign performance results to Division Leadership and Corporate Marketing
Provide marketing insights in business planning sessions; collaborate with executive leaders on new community pricing, product positioning, and absorption strategies
Manage divisional marketing calendar, ensuring initiatives are strategically timed for product launches, sales goals, seasonality, and inventory needs
Partner with DPs and divisional leadership to plan go-to-market strategies for new community launches, including branding, and pre-opening campaigns
Support and develop sales professionals to include monthly attendance in sales meetings
Partner with RMD to develop, maintain, and report divisional advertising budget
What We're Looking For
Bachelor's degree in Marketing, Business, Communications, or a related field required
3+ years of progressive marketing experience with experience in strategy and planning
Proven experience developing and executing integrated marketing plans based on data and performance analysis
Strong business acumen and ability to collaborate with senior leadership on go-to-market strategies and community growth planning
Understanding in digital marketing tools, CRM systems, and campaign analytics platforms
Excellent communication and presentation skills, with the ability to translate complex insights into clear recommendations
Benefits
Competitive compensation and benefits package
Medical, dental, vision coverage
Financial Planning
Time Off & Life Balance
Family & Lifestyle
Opportunities for growth and development
Culture that is collaborative, inclusive, fast-paced, people-first
Stable company with strong reputation in the market
Perry Homes is an Equal Opportunity Employer
#J-18808-Ljbffr