Marketing Manager
Ethos Software, Denver, CO, United States
Ethos Software is seeking a hands‑on and strategically minded Marketing Manager to lead execution of marketing initiatives across its healthcare and life sciences portfolio. This individual will play a critical role in strengthening market positioning, supporting growth objectives, and driving coordinated marketing programs that improve awareness, engagement, and pipeline generation.
The ideal candidate has at least five years of marketing experience in Med Tech. SaaS experience is a strong plus. This person should be skilled across both upstream and downstream marketing and capable of building messaging, campaigns, content, and commercial support tools in a fast-moving environment.
Key Responsibilities
Develop and execute marketing plans aligned with company growth priorities
Support positioning, messaging, and go-to-market strategy across portfolio offerings
Lead both upstream and downstream marketing initiatives, including market insight development, segmentation, value proposition work, launch support, campaign execution, and sales enablement
Create and manage marketing content such as one-pagers, presentations, website copy, email campaigns, case studies, and thought leadership materials
Partner with sales leadership to improve campaign alignment, lead quality, and conversion support
Help refine target personas, customer pain points, use cases, and value propositions
Support digital marketing efforts across web, email, LinkedIn, webinars, and other relevant channels
Coordinate with product, sales, executive leadership, and external partners to ensure alignment across messaging and execution
Track and report on marketing activity, campaign performance, and contribution to pipeline
Bring structure, consistency, and executional follow-through to the marketing function
Required Qualifications
Bachelor’s degree in marketing, business, communications, or related field
5+ years of marketing experience in Med Tech
Strong understanding of both upstream and downstream marketing
Experience developing messaging, content, and campaigns that support commercial growth
Strong written and verbal communication skills
Ability to manage multiple projects and priorities effectivelyExperience working cross-functionally with sales, product, and leadership teams
Comfortable operating in a dynamic, growing organization
Preferred Qualifications
Experience marketing to healthcare, life sciences, or regulated industry audiences
Background in product marketing, demand generation, and commercial enablement
Experience supporting both strategic planning and day-to-day execution
Familiarity with CRM and marketing automation tools
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The ideal candidate has at least five years of marketing experience in Med Tech. SaaS experience is a strong plus. This person should be skilled across both upstream and downstream marketing and capable of building messaging, campaigns, content, and commercial support tools in a fast-moving environment.
Key Responsibilities
Develop and execute marketing plans aligned with company growth priorities
Support positioning, messaging, and go-to-market strategy across portfolio offerings
Lead both upstream and downstream marketing initiatives, including market insight development, segmentation, value proposition work, launch support, campaign execution, and sales enablement
Create and manage marketing content such as one-pagers, presentations, website copy, email campaigns, case studies, and thought leadership materials
Partner with sales leadership to improve campaign alignment, lead quality, and conversion support
Help refine target personas, customer pain points, use cases, and value propositions
Support digital marketing efforts across web, email, LinkedIn, webinars, and other relevant channels
Coordinate with product, sales, executive leadership, and external partners to ensure alignment across messaging and execution
Track and report on marketing activity, campaign performance, and contribution to pipeline
Bring structure, consistency, and executional follow-through to the marketing function
Required Qualifications
Bachelor’s degree in marketing, business, communications, or related field
5+ years of marketing experience in Med Tech
Strong understanding of both upstream and downstream marketing
Experience developing messaging, content, and campaigns that support commercial growth
Strong written and verbal communication skills
Ability to manage multiple projects and priorities effectivelyExperience working cross-functionally with sales, product, and leadership teams
Comfortable operating in a dynamic, growing organization
Preferred Qualifications
Experience marketing to healthcare, life sciences, or regulated industry audiences
Background in product marketing, demand generation, and commercial enablement
Experience supporting both strategic planning and day-to-day execution
Familiarity with CRM and marketing automation tools
#J-18808-Ljbffr