Content Manager
IDI: Insulation Distributors Inc., Chanhassen, MN, United States
Compensation
$72,142 - $101,050
Job Description The Content Manager is a strategically pivotal role that owns IDI’s brand voice across all channels and formats. This person defines how IDI communicates, who we speak to, and the emotions and actions we aim to inspire, shaping everything from brand messaging architecture and editorial content to website copy, social media, email marketing, and marketing automation. This is a content leadership role for someone who thinks in narratives and customer journeys, writes with clarity and conviction, and connects content strategy directly to business outcomes. The Content Manager operates at both strategic and hands-on levels, crafting compelling content while also designing the journeys that convert prospects into customers. As a central driver of brand perception and growth, this role turns marketing direction into execution, bringing ideas, initiative, and a strong point of view to elevate how IDI shows up in the world.
Responsibilities and Duties
Brand Messaging & Content Strategy
Develop and maintain IDI's messaging architecture, the foundational language that defines who we are, who we serve, and why we're different
Build and manage an editorial calendar that keeps content flowing across web, social, email, and offline channels
Own website content including page copy, product messaging, landing pages, and ongoing content updates ensuring the site reflects IDI's voice and supports conversion goals
Ensure a consistent, compelling brand voice everywhere IDI shows up
Partner with marketing leadership on acquisition communications, campaign messaging, and new initiative launches
Social Media
Own IDI's social media presence across all active channels
Develop channel-specific content strategies that grow audience, build credibility, and support acquisition goals
Manage posting cadence, community engagement, and performance tracking
Coordinate with the graphic design team to bring content to life visually
Email Marketing & Marketing Automation Strategy
Own the strategy and messaging layer of IDI's email marketing and HubSpot automation program
Design lifecycle nurture sequences, campaign logic, and automated workflows that move prospects through the funnel
Write and develop email content including subject lines, body copy, CTAs that is optimized for engagement and conversion
Brief the internal HubSpot technical team on builds and QA output before deployment
Event Marketing Support
Develop pre- and post-event messaging strategies
Write booth copy, promotional materials, and event communications in collaboration with the project management lead
Video Collaboration
Partner with IDI's video contractor on scripting and content strategy
Ensure video assets are aligned to brand messaging and channel distribution goals
Performance Reporting
Monitor and report on performance across owned channels, including content, social, and email
Contribute channel-level data to the team's consolidated reporting cadence
Use performance insights to continuously improve content strategy and execution
Leadership Competencies
Leads Self
Communicates Effectively & Candidly
Drives for Results
Demonstrates Accountability
Takes Initiative
Collaborates
Qualifications and Skills
Exceptional writer: Clear, compelling, and adaptable across tone and format
Genuinely curious: The kind of person who wants to deeply understand the business they work in including the customers, the operations, the competitive landscape, and the industry, before they write a single word
A natural problem solver who marries business knowledge with craft, building strategies grounded in how things work, not just what looks good on paper
Self‑directed: Brings ideas and initiative, and treats their work with ownership and pride
Collaborative: Works well with designers, technical teams, and senior leadership
Data‑informed: Uses performance data to evaluate what's working and adjust accordingly
Experience
4–6+ years of experience in content marketing, brand communications, or a closely related field
Proven track record of developing brand messaging and content strategy
Hands‑on experience managing social media channels with measurable outcomes
Experience designing email marketing campaigns and marketing automation workflows (HubSpot experience strongly preferred)
Benefits One of the core values at IDI is Family, and it shows in our benefits! From health coverage (medical, dental, vision) to a 401(k) with a company match, we take care of our team members. Enjoy paid time off for vacation and holidays, plus perks like life and disability insurance and an employee assistance program to support you when you need it most. We know that benefits are an important part of your compensation package, so we’ll share full details on eligibility and benefits during the hiring process.
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Job Description The Content Manager is a strategically pivotal role that owns IDI’s brand voice across all channels and formats. This person defines how IDI communicates, who we speak to, and the emotions and actions we aim to inspire, shaping everything from brand messaging architecture and editorial content to website copy, social media, email marketing, and marketing automation. This is a content leadership role for someone who thinks in narratives and customer journeys, writes with clarity and conviction, and connects content strategy directly to business outcomes. The Content Manager operates at both strategic and hands-on levels, crafting compelling content while also designing the journeys that convert prospects into customers. As a central driver of brand perception and growth, this role turns marketing direction into execution, bringing ideas, initiative, and a strong point of view to elevate how IDI shows up in the world.
Responsibilities and Duties
Brand Messaging & Content Strategy
Develop and maintain IDI's messaging architecture, the foundational language that defines who we are, who we serve, and why we're different
Build and manage an editorial calendar that keeps content flowing across web, social, email, and offline channels
Own website content including page copy, product messaging, landing pages, and ongoing content updates ensuring the site reflects IDI's voice and supports conversion goals
Ensure a consistent, compelling brand voice everywhere IDI shows up
Partner with marketing leadership on acquisition communications, campaign messaging, and new initiative launches
Social Media
Own IDI's social media presence across all active channels
Develop channel-specific content strategies that grow audience, build credibility, and support acquisition goals
Manage posting cadence, community engagement, and performance tracking
Coordinate with the graphic design team to bring content to life visually
Email Marketing & Marketing Automation Strategy
Own the strategy and messaging layer of IDI's email marketing and HubSpot automation program
Design lifecycle nurture sequences, campaign logic, and automated workflows that move prospects through the funnel
Write and develop email content including subject lines, body copy, CTAs that is optimized for engagement and conversion
Brief the internal HubSpot technical team on builds and QA output before deployment
Event Marketing Support
Develop pre- and post-event messaging strategies
Write booth copy, promotional materials, and event communications in collaboration with the project management lead
Video Collaboration
Partner with IDI's video contractor on scripting and content strategy
Ensure video assets are aligned to brand messaging and channel distribution goals
Performance Reporting
Monitor and report on performance across owned channels, including content, social, and email
Contribute channel-level data to the team's consolidated reporting cadence
Use performance insights to continuously improve content strategy and execution
Leadership Competencies
Leads Self
Communicates Effectively & Candidly
Drives for Results
Demonstrates Accountability
Takes Initiative
Collaborates
Qualifications and Skills
Exceptional writer: Clear, compelling, and adaptable across tone and format
Genuinely curious: The kind of person who wants to deeply understand the business they work in including the customers, the operations, the competitive landscape, and the industry, before they write a single word
A natural problem solver who marries business knowledge with craft, building strategies grounded in how things work, not just what looks good on paper
Self‑directed: Brings ideas and initiative, and treats their work with ownership and pride
Collaborative: Works well with designers, technical teams, and senior leadership
Data‑informed: Uses performance data to evaluate what's working and adjust accordingly
Experience
4–6+ years of experience in content marketing, brand communications, or a closely related field
Proven track record of developing brand messaging and content strategy
Hands‑on experience managing social media channels with measurable outcomes
Experience designing email marketing campaigns and marketing automation workflows (HubSpot experience strongly preferred)
Benefits One of the core values at IDI is Family, and it shows in our benefits! From health coverage (medical, dental, vision) to a 401(k) with a company match, we take care of our team members. Enjoy paid time off for vacation and holidays, plus perks like life and disability insurance and an employee assistance program to support you when you need it most. We know that benefits are an important part of your compensation package, so we’ll share full details on eligibility and benefits during the hiring process.
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