
Senior Consumer Insights Lead – Brand & Packaging
Blue Diamond Growers, Sacramento, CA, United States
A leading agricultural cooperative in California is looking for a Manager of Consumer Insights. This role demands a professional with 5+ years of experience in market research who can deliver actionable insights to drive brand growth. You will coordinate various research initiatives including advertising, brand tracking, and custom projects. Candidates should hold a bachelor's degree, have strong analytical skills, and be experienced in tools like Suzy and Qualtrics. The position involves independent management of research processes and requires excellent collaboration skills across teams.
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