Senior Digital Marketing Specialist - Paid Social
Ally, Raleigh, NC, United States
General Information
Ref # 21976
Remote? No
Opportunity The Paid Social Marketing Sr. Specialist sits within the Digital Marketing In-House Agency team at Ally. The role focuses on executing and optimizing paid social campaigns across multiple channels, including Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, TikTok, and other emerging platforms. Candidates should have hands‑on execution experience and a proven track record of developing audience‑first strategies.
Work Itself
Manage the marketing budget, reconciling payments and general ledger charges monthly and forecasting future expenditures with program managers.
Update marketing metrics scorecards each month.
Monitor rates displayed in Ally Bank digital advertising on a daily basis and manage the Ally Bank rate process.
Conduct monthly audits of Campaign Manager to ensure program managers follow approved processes for Brand, Legal and Compliance approvals for all materials.
Organize and coordinate marketing and creative governance processes, reconciling agency SOW usage quarterly.
Execute and manage all Purchase Orders and Purchase Requisitions for marketing programs.
Assist Marketing Managers in developing presentations.
Skills You Bring
Hands‑on execution of targeting tactics, including creating custom audiences, bid adjustments, and budget management using native social platform interfaces or marketing technology platforms.
Collect and analyze data, identify trends, and proactively communicate insights to ensure positive KPIs across lines of business.
Collaborate with internal and external partners to present learnings and maximize program value.
Support the digital marketing team with setup processes, checking ad serving, tracking parameters, and reporting capabilities.
Develop and maintain testing plans to maximize investment value and traffic; share insights with brand, media, and creative teams.
Continuously learn and enhance knowledge of online advertising, financial services, and competitive trends; share new developments with the team.
Qualifications Bachelor's degree in marketing or a related field of study preferred.
3+ years of online paid social experience as a campaign analyst, media planner/buyer, account manager, or hybrid role.
Experience with ad tech such as ad servers, CRM, SEM tools, or paid marketing platforms.
Familiarity with analytics packages for last‑touch or multi‑touch attribution and the programmatic display/paid social landscape.
Proven ability to manage internal and external partner relationships.
Strong MS Excel skills, including formulas, functions, and pivot tables; Tableau and SQL are a plus.
Understanding of A/B and multivariate testing.
Familiarity with statistics and online advertising metrics.
Proficiency in MS Office suite (PowerPoint, Outlook, Word).
Positive, productive interpersonal, oral and written communication skills.
Ability to work independently and collaboratively.
Detail‑oriented with a commitment to strong results.
How We’ll Have Your Back Ally offers a competitive base pay and pay‑for‑performance incentives. Total rewards include flexible paid time off, a leading 401(k) plan with matching, student loan and 529 assistance, tuition reimbursement, health benefits (Dental, Vision, HSA), life insurance, and various employee discounts (e.g., Weight Watchers®). Family‑friendly policies include adoption support, fertility assistance, and expanded parental Leave.
Equal Opportunity Employment Ally is an equal‑opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
COVID‑19 and Workplace Policies Where permitted by applicable law, receiving or being willing to receive the COVID‑19 vaccine by the date of hire is required for consideration, if not currently employed by Ally.
Disability Accommodation We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email work@ally.com. Ally will not discriminate against any qualified individual capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range Emerging:
70,000 •
Experienced:
95,000 •
Expert:
120,000
Incentive Compensation: Eligible to participate in the annual incentive plan.
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Remote? No
Opportunity The Paid Social Marketing Sr. Specialist sits within the Digital Marketing In-House Agency team at Ally. The role focuses on executing and optimizing paid social campaigns across multiple channels, including Facebook/Instagram, Pinterest, Twitter, Snapchat, LinkedIn, TikTok, and other emerging platforms. Candidates should have hands‑on execution experience and a proven track record of developing audience‑first strategies.
Work Itself
Manage the marketing budget, reconciling payments and general ledger charges monthly and forecasting future expenditures with program managers.
Update marketing metrics scorecards each month.
Monitor rates displayed in Ally Bank digital advertising on a daily basis and manage the Ally Bank rate process.
Conduct monthly audits of Campaign Manager to ensure program managers follow approved processes for Brand, Legal and Compliance approvals for all materials.
Organize and coordinate marketing and creative governance processes, reconciling agency SOW usage quarterly.
Execute and manage all Purchase Orders and Purchase Requisitions for marketing programs.
Assist Marketing Managers in developing presentations.
Skills You Bring
Hands‑on execution of targeting tactics, including creating custom audiences, bid adjustments, and budget management using native social platform interfaces or marketing technology platforms.
Collect and analyze data, identify trends, and proactively communicate insights to ensure positive KPIs across lines of business.
Collaborate with internal and external partners to present learnings and maximize program value.
Support the digital marketing team with setup processes, checking ad serving, tracking parameters, and reporting capabilities.
Develop and maintain testing plans to maximize investment value and traffic; share insights with brand, media, and creative teams.
Continuously learn and enhance knowledge of online advertising, financial services, and competitive trends; share new developments with the team.
Qualifications Bachelor's degree in marketing or a related field of study preferred.
3+ years of online paid social experience as a campaign analyst, media planner/buyer, account manager, or hybrid role.
Experience with ad tech such as ad servers, CRM, SEM tools, or paid marketing platforms.
Familiarity with analytics packages for last‑touch or multi‑touch attribution and the programmatic display/paid social landscape.
Proven ability to manage internal and external partner relationships.
Strong MS Excel skills, including formulas, functions, and pivot tables; Tableau and SQL are a plus.
Understanding of A/B and multivariate testing.
Familiarity with statistics and online advertising metrics.
Proficiency in MS Office suite (PowerPoint, Outlook, Word).
Positive, productive interpersonal, oral and written communication skills.
Ability to work independently and collaboratively.
Detail‑oriented with a commitment to strong results.
How We’ll Have Your Back Ally offers a competitive base pay and pay‑for‑performance incentives. Total rewards include flexible paid time off, a leading 401(k) plan with matching, student loan and 529 assistance, tuition reimbursement, health benefits (Dental, Vision, HSA), life insurance, and various employee discounts (e.g., Weight Watchers®). Family‑friendly policies include adoption support, fertility assistance, and expanded parental Leave.
Equal Opportunity Employment Ally is an equal‑opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
COVID‑19 and Workplace Policies Where permitted by applicable law, receiving or being willing to receive the COVID‑19 vaccine by the date of hire is required for consideration, if not currently employed by Ally.
Disability Accommodation We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email work@ally.com. Ally will not discriminate against any qualified individual capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range Emerging:
70,000 •
Experienced:
95,000 •
Expert:
120,000
Incentive Compensation: Eligible to participate in the annual incentive plan.
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