Marketing Specialist - Real Estate Development
Gilbane Development, Providence, RI, United States
Overview
The Gilbane Development Company is hiring a Marketing Specialist – Real Estate Development to support the planning and execution of project‐specific marketing and community engagement initiatives across Gilbane Development’s new developments. The role supports new development projects from pre‑development through construction and lease‑up, reporting to the vice president of marketing while collaborating closely with marketing directors and developers across vertical business lines.
Responsibilities Project & Portfolio Marketing Management
Develop and maintain marketing schedules for multiple development projects, coordinating with marketing directors, development directors, and project joint‑venture partners.
Coordinate marketing deliverables across pre‑development, construction, and lease‑up phases and beyond as necessary.
Manage vendors, schedules, and marketing budgets in collaboration with development teams.
Serve as the day‑to‑day marketing contact for assigned projects.
Standardize processes and vendors to ensure best practices and best‑in‑class marketing practices across the portfolio.
Community & Stakeholder Engagement
Assist with the creation of materials for public meetings and stakeholder outreach, including website/landing page, surveys, presentations, handouts and collateral, and tenant‑focused materials.
Produce community‑focused communications.
Project Marketing Execution The role involves creation of schedules and tasks and coordination of outside vendors such as branding firms, renderers, web/digital, and event planning partners, coordinating with joint‑venture and public partners/clients.
Pre‑Development
Branding and naming process; coordinating with vendors and/or leading internal process.
Project fact sheets and presentation materials.
Early‑stage landing pages and digital setup.
Community engagement platform coordination.
Coordination with Gilbane’s Communications Manager and consultants on press releases related to project milestones.
Construction & Lease‑Up
Project website launches.
Site signage.
Renderings, virtual tours, floor plans, photography, and videography.
Google Business listing setup.
Digital advertising / ILS listing setup as needed.
Leasing office branding and opening events.
Collaboration with property management on pre‑leasing plans.
Events & Industry Presence Coordinate with internal development team and project partners to lead events such as groundbreakings, ribbon cuttings, leasing office openings, organizing procurement of vendors, planners, and billing activities.
Evaluation Criteria
Consistency and quality of project marketing deliverables.
Timely completion of marketing schedules and project milestones.
Effective and professional coordination with development and property management teams, including joint‑venture partners and clients.
Qualifications
Bachelor’s degree in Business, Marketing, Communications, or a related field.
3‑5 years of relevant experience in the marketing and/or development industry, or equivalent combination of education and experience.
Intermediate knowledge and skills in Adobe Creative Suite, Microsoft Office Suite, Canva.
Experience with Asana or similar project management software preferred, but teachable.
Strong time management, organization, communication skills, teamwork, intermediate writing, and critical thinking skills.
Intermediate knowledge of real estate development industry awareness as a whole.
Intermediate knowledge of key disciplines including property marketing.
Compensation The salary will be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as internal equity and alignment with the team. The pay ranges from $70,800.00 to $120,670.00 plus benefits and a retirement program.
Benefits Gilbane offers a comprehensive compensation package that includes competitive health and welfare benefits, a generous profit‑sharing/401(k) plan, and investment in employee education through Gilbane University, a top training organization in the construction industry.
Equal Opportunity Statement Gilbane is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, national origin, race, religion, sex, sexual orientation, gender identity, protected veteran status, or disability status.
#J-18808-Ljbffr
Responsibilities Project & Portfolio Marketing Management
Develop and maintain marketing schedules for multiple development projects, coordinating with marketing directors, development directors, and project joint‑venture partners.
Coordinate marketing deliverables across pre‑development, construction, and lease‑up phases and beyond as necessary.
Manage vendors, schedules, and marketing budgets in collaboration with development teams.
Serve as the day‑to‑day marketing contact for assigned projects.
Standardize processes and vendors to ensure best practices and best‑in‑class marketing practices across the portfolio.
Community & Stakeholder Engagement
Assist with the creation of materials for public meetings and stakeholder outreach, including website/landing page, surveys, presentations, handouts and collateral, and tenant‑focused materials.
Produce community‑focused communications.
Project Marketing Execution The role involves creation of schedules and tasks and coordination of outside vendors such as branding firms, renderers, web/digital, and event planning partners, coordinating with joint‑venture and public partners/clients.
Pre‑Development
Branding and naming process; coordinating with vendors and/or leading internal process.
Project fact sheets and presentation materials.
Early‑stage landing pages and digital setup.
Community engagement platform coordination.
Coordination with Gilbane’s Communications Manager and consultants on press releases related to project milestones.
Construction & Lease‑Up
Project website launches.
Site signage.
Renderings, virtual tours, floor plans, photography, and videography.
Google Business listing setup.
Digital advertising / ILS listing setup as needed.
Leasing office branding and opening events.
Collaboration with property management on pre‑leasing plans.
Events & Industry Presence Coordinate with internal development team and project partners to lead events such as groundbreakings, ribbon cuttings, leasing office openings, organizing procurement of vendors, planners, and billing activities.
Evaluation Criteria
Consistency and quality of project marketing deliverables.
Timely completion of marketing schedules and project milestones.
Effective and professional coordination with development and property management teams, including joint‑venture partners and clients.
Qualifications
Bachelor’s degree in Business, Marketing, Communications, or a related field.
3‑5 years of relevant experience in the marketing and/or development industry, or equivalent combination of education and experience.
Intermediate knowledge and skills in Adobe Creative Suite, Microsoft Office Suite, Canva.
Experience with Asana or similar project management software preferred, but teachable.
Strong time management, organization, communication skills, teamwork, intermediate writing, and critical thinking skills.
Intermediate knowledge of real estate development industry awareness as a whole.
Intermediate knowledge of key disciplines including property marketing.
Compensation The salary will be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as internal equity and alignment with the team. The pay ranges from $70,800.00 to $120,670.00 plus benefits and a retirement program.
Benefits Gilbane offers a comprehensive compensation package that includes competitive health and welfare benefits, a generous profit‑sharing/401(k) plan, and investment in employee education through Gilbane University, a top training organization in the construction industry.
Equal Opportunity Statement Gilbane is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, national origin, race, religion, sex, sexual orientation, gender identity, protected veteran status, or disability status.
#J-18808-Ljbffr