Brand Manager - Glucerna
Abbott, Columbus, OH, United States
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Working at Abbott
Career development with an international company where you can grow your career.
Free medical coverage for employees via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit – an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity Location: Columbus, OH. Position: Brand Manager, Glucerna. Our nutrition business develops science‑based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives.
What You’ll Work On
Track and understand financial, consumption, pricing, program/promotion, budget and supply performance and drivers; demonstrate ability to adjust plans based on market dynamics and agile business management to meet quarterly and annual goals.
Define the Glucerna consumer display and trade promotional strategy and operating plan with focus on down‑funnel tactics such as media, search, and promotions.
Serve as primary commercial lead on S&OP process and stages, aligning supply to demand expectations, driving strategic business decisions to deliver plan and proactively elevating risks, gaps, and opportunities.
Commercial lead for typical PIER projects as primary point of contact with PPMO to ensure project success through alignment with retail priorities, strategic integration, and best‑in‑class retail execution.
Drive salesforce effectiveness through integrated planning, national sales meetings and operational excellence.
Build continuous learning plans for consumer, shopper, competitive, category and industry insights to create winning strategies that positively impact brand growth.
Lead broader retail brand team on trade promotions work assignments and tasks, provide direction and manage timeline milestones to achieve KPIs and desired objectives.
Lead and continuously develop an effective working relationship with the extended brand and sales community, operations and key stakeholders.
Travel: 20%.
Required Qualifications
5‑8 years’ experience in either Pharma/Healthcare or Consumer Packaged Goods brand management.
Education: BA/BS Degree in marketing, business or business analytics. MBA preferred.
Preferred: 2 or more years managing a brand management team.
Must possess the ability to apply basic marketing concepts (brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
Strong analytical acumen and in‑depth knowledge of P&L interdependencies to identify and evaluate key business issues and drivers.
Knowledge of syndicated sources (AC Nielsen, IRI, CCT+, Home Scan).
Demonstrated effective leadership competencies.
Demonstrated success in project management.
Proven ability to develop and execute complex strategic business plans.
Strong communication and presentation skills.
Ability to collaborate with cross‑functional teams to attain business objectives.
The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.
Abbott is an Equal Opportunity Employer, committed to employee diversity.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
#J-18808-Ljbffr
Working at Abbott
Career development with an international company where you can grow your career.
Free medical coverage for employees via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit – an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity Location: Columbus, OH. Position: Brand Manager, Glucerna. Our nutrition business develops science‑based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives.
What You’ll Work On
Track and understand financial, consumption, pricing, program/promotion, budget and supply performance and drivers; demonstrate ability to adjust plans based on market dynamics and agile business management to meet quarterly and annual goals.
Define the Glucerna consumer display and trade promotional strategy and operating plan with focus on down‑funnel tactics such as media, search, and promotions.
Serve as primary commercial lead on S&OP process and stages, aligning supply to demand expectations, driving strategic business decisions to deliver plan and proactively elevating risks, gaps, and opportunities.
Commercial lead for typical PIER projects as primary point of contact with PPMO to ensure project success through alignment with retail priorities, strategic integration, and best‑in‑class retail execution.
Drive salesforce effectiveness through integrated planning, national sales meetings and operational excellence.
Build continuous learning plans for consumer, shopper, competitive, category and industry insights to create winning strategies that positively impact brand growth.
Lead broader retail brand team on trade promotions work assignments and tasks, provide direction and manage timeline milestones to achieve KPIs and desired objectives.
Lead and continuously develop an effective working relationship with the extended brand and sales community, operations and key stakeholders.
Travel: 20%.
Required Qualifications
5‑8 years’ experience in either Pharma/Healthcare or Consumer Packaged Goods brand management.
Education: BA/BS Degree in marketing, business or business analytics. MBA preferred.
Preferred: 2 or more years managing a brand management team.
Must possess the ability to apply basic marketing concepts (brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
Strong analytical acumen and in‑depth knowledge of P&L interdependencies to identify and evaluate key business issues and drivers.
Knowledge of syndicated sources (AC Nielsen, IRI, CCT+, Home Scan).
Demonstrated effective leadership competencies.
Demonstrated success in project management.
Proven ability to develop and execute complex strategic business plans.
Strong communication and presentation skills.
Ability to collaborate with cross‑functional teams to attain business objectives.
The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.
Abbott is an Equal Opportunity Employer, committed to employee diversity.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
#J-18808-Ljbffr