Dealer Marketing Manager, CTS
Dentsply Sirona, Charlotte, NC, United States
Dealer Marketing Manager – Equipment
Responsible for driving dealer‑led demand generation, enablement, and execution for Dentsply Sirona’s commercial dental equipment and supporting technologies portfolio. Translates enterprise strategy, promotions, and launch plans into dealer‑ready marketing programs that accelerate pipeline, improve conversion, and increase dealer engagement and consistency.
Serves as the primary marketing partner to Dealer Sales and Product Marketing teams, ensuring dealers are equipped to effectively market and sell complex dental equipment solutions.
Key Responsibilities
Support the construction and execution of co‑op, demo, trade‑in, evaluation, and equipment‑specific marketing programs.
Ensure high‑quality dealer enablement, training, and program readiness for capital equipment launches.
Track dealer spend, program ROI, and partner engagement metrics.
Support 3rd‑party programs with KPI tracking and asset customization.
Partner with Product Marketing to ensure equipment programs are aligned to market opportunities.
Support enterprise‑wide initiatives as needed to deliver against commercial execution goals.
Expected Outcomes
Improved equipment lead generation and conversion from dealer partners.
Stronger dealer engagement with capital equipment initiatives.
Increased ROI across equipment‑focused co‑op and promotional programs.
Skills & Tools
Knowledge of capital equipment marketing and channel economics.
Competency in CRM (Salesforce), partner marketing portals, and data analysis tools.
Strong project management and execution skills.
Excellent communication and cross‑functional leadership.
Ability to manage budget and drive marketing spend efficiency.
Qualifications
Bachelor’s degree in marketing, communications, business, or related field.
5+ years of experience in a Marketing/Communications role, preferably within a global, matrixed organization or regulated industry (medical device, pharmaceutical, healthcare, or technology).
Demonstrated experience managing complex indirect go‑to‑market execution plans and working with internal and external stakeholders.
Strong project management and organizational skills with exceptional attention to detail.
Excellent communication and interpersonal abilities; comfortable interfacing with senior executives and cross‑functional teams.
Proven budget management and vendor negotiation experience.
Ability to travel 10‑20% as required.
Dentsply Sirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected veteran status. We appreciate your interest in Dentsply Sirona.
#J-18808-Ljbffr
Serves as the primary marketing partner to Dealer Sales and Product Marketing teams, ensuring dealers are equipped to effectively market and sell complex dental equipment solutions.
Key Responsibilities
Support the construction and execution of co‑op, demo, trade‑in, evaluation, and equipment‑specific marketing programs.
Ensure high‑quality dealer enablement, training, and program readiness for capital equipment launches.
Track dealer spend, program ROI, and partner engagement metrics.
Support 3rd‑party programs with KPI tracking and asset customization.
Partner with Product Marketing to ensure equipment programs are aligned to market opportunities.
Support enterprise‑wide initiatives as needed to deliver against commercial execution goals.
Expected Outcomes
Improved equipment lead generation and conversion from dealer partners.
Stronger dealer engagement with capital equipment initiatives.
Increased ROI across equipment‑focused co‑op and promotional programs.
Skills & Tools
Knowledge of capital equipment marketing and channel economics.
Competency in CRM (Salesforce), partner marketing portals, and data analysis tools.
Strong project management and execution skills.
Excellent communication and cross‑functional leadership.
Ability to manage budget and drive marketing spend efficiency.
Qualifications
Bachelor’s degree in marketing, communications, business, or related field.
5+ years of experience in a Marketing/Communications role, preferably within a global, matrixed organization or regulated industry (medical device, pharmaceutical, healthcare, or technology).
Demonstrated experience managing complex indirect go‑to‑market execution plans and working with internal and external stakeholders.
Strong project management and organizational skills with exceptional attention to detail.
Excellent communication and interpersonal abilities; comfortable interfacing with senior executives and cross‑functional teams.
Proven budget management and vendor negotiation experience.
Ability to travel 10‑20% as required.
Dentsply Sirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected veteran status. We appreciate your interest in Dentsply Sirona.
#J-18808-Ljbffr