Social Media Content Creator (Beauty, Instagram)
BK Beauty, Austin, TX, United States
Role Overview
As BK Beauty’s dedicated Instagram Content Creator, you will own our Instagram channel end-to-end. You will be the face of the brand on Instagram, creating daily content that represents BK Beauty to a large and highly engaged audience.
You will plan, film, edit, and publish content across Reels, Stories, and Lives while staying on top of trends and consistently delivering high-performing, platform-native content.
You’ll work closely with our Social team and collaborate regularly with our founder, Lisa J, while partnering with our TikTok channel owner to bring ideas to life across platforms.
Key Responsibilities
Own BK Beauty’s Instagram channel end-to-end including content strategy, creation, publishing, and performance
Plan and maintain a forward-looking content calendar (4–6 weeks ahead) while staying agile for real-time trends
Publish daily content, primarily Reels, supported by consistent Stories and ongoing engagement
Content Creation (Creator-First)
Act as a primary on-camera creator and recognizable face of BK Beauty on Instagram
Film, edit, and publish high-quality, platform-native beauty content that reflects current trends and brand voice
Create content across tutorials, product education, trends, and storytelling formats
Batch content efficiently while also capturing timely, in-the-moment opportunities
Partner closely with the TikTok Content Creator to ideate and produce cross-platform content
Collaborate with Lisa J to create founder-led content (tutorials, product education, brand storytelling)
Work with the Social team to align content with launches, campaigns, and key business moments
Community & Audience Connection
Stay close to the audience through comments, DMs, and engagement patterns
Respond and engage with the community while working alongside internal support for scale
Monitor feedback, trends, and audience behavior to inform future content
Performance & Optimization
Track performance across reach, engagement, and growth metrics
Identify what’s working and iterate quickly to improve content output
Bring new ideas, formats, and trends proactively to the team
What We’re Looking For
Proven, publicly visible track record of creating beauty content on Instagram or other social platforms
Clear evidence of consistency in content creation and audience growth over time
Strong on-camera presence with natural charisma, confidence, and personality
Deep understanding of Instagram, including Reels, Stories, and content trends
Strong creative instincts for hooks, pacing, storytelling, and what makes content perform
Hands‑on experience filming and editing short‑form video (CapCut or similar tools)
Highly self‑directed with the ability to ideate, execute, and publish content quickly
Strong taste level and passion for beauty, makeup, and the creator ecosystem
You are already creating content consistently and have a body of work we can review
Non-Negotiables
Must be comfortable filming themselves daily
Must have prior beauty content experience
Must submit portfolio and/or active social profiles
Must demonstrate past audience growth and engagement
This is not a personal brand‑building role. This is a brand‑building role. You will be creating on behalf of BK Beauty and representing the brand across our Instagram channel.
Why BK Beauty?
Be the Face of a Growing Brand: Represent BK Beauty and connect with a large and engaged audience daily
Creator-Led Environment: Work alongside a team that understands content and moves quickly
Work with a Leading Beauty Creator: Collaborate with founder Lisa J and be part of high-impact content
Real Impact: Your content will directly influence brand growth, product discovery, and customer connection
Team & Culture: Join a high-performing, collaborative team that values creativity, speed, and ownership
Role Details Compensation:
$65,000 – $75,000 + bonus opportunity + full benefits
#J-18808-Ljbffr
You will plan, film, edit, and publish content across Reels, Stories, and Lives while staying on top of trends and consistently delivering high-performing, platform-native content.
You’ll work closely with our Social team and collaborate regularly with our founder, Lisa J, while partnering with our TikTok channel owner to bring ideas to life across platforms.
Key Responsibilities
Own BK Beauty’s Instagram channel end-to-end including content strategy, creation, publishing, and performance
Plan and maintain a forward-looking content calendar (4–6 weeks ahead) while staying agile for real-time trends
Publish daily content, primarily Reels, supported by consistent Stories and ongoing engagement
Content Creation (Creator-First)
Act as a primary on-camera creator and recognizable face of BK Beauty on Instagram
Film, edit, and publish high-quality, platform-native beauty content that reflects current trends and brand voice
Create content across tutorials, product education, trends, and storytelling formats
Batch content efficiently while also capturing timely, in-the-moment opportunities
Partner closely with the TikTok Content Creator to ideate and produce cross-platform content
Collaborate with Lisa J to create founder-led content (tutorials, product education, brand storytelling)
Work with the Social team to align content with launches, campaigns, and key business moments
Community & Audience Connection
Stay close to the audience through comments, DMs, and engagement patterns
Respond and engage with the community while working alongside internal support for scale
Monitor feedback, trends, and audience behavior to inform future content
Performance & Optimization
Track performance across reach, engagement, and growth metrics
Identify what’s working and iterate quickly to improve content output
Bring new ideas, formats, and trends proactively to the team
What We’re Looking For
Proven, publicly visible track record of creating beauty content on Instagram or other social platforms
Clear evidence of consistency in content creation and audience growth over time
Strong on-camera presence with natural charisma, confidence, and personality
Deep understanding of Instagram, including Reels, Stories, and content trends
Strong creative instincts for hooks, pacing, storytelling, and what makes content perform
Hands‑on experience filming and editing short‑form video (CapCut or similar tools)
Highly self‑directed with the ability to ideate, execute, and publish content quickly
Strong taste level and passion for beauty, makeup, and the creator ecosystem
You are already creating content consistently and have a body of work we can review
Non-Negotiables
Must be comfortable filming themselves daily
Must have prior beauty content experience
Must submit portfolio and/or active social profiles
Must demonstrate past audience growth and engagement
This is not a personal brand‑building role. This is a brand‑building role. You will be creating on behalf of BK Beauty and representing the brand across our Instagram channel.
Why BK Beauty?
Be the Face of a Growing Brand: Represent BK Beauty and connect with a large and engaged audience daily
Creator-Led Environment: Work alongside a team that understands content and moves quickly
Work with a Leading Beauty Creator: Collaborate with founder Lisa J and be part of high-impact content
Real Impact: Your content will directly influence brand growth, product discovery, and customer connection
Team & Culture: Join a high-performing, collaborative team that values creativity, speed, and ownership
Role Details Compensation:
$65,000 – $75,000 + bonus opportunity + full benefits
#J-18808-Ljbffr