Copywriter

We are seeking a mid- level Copywriter to craft compelling brand narratives across

digital, print, and social platforms

for

LANEIGE

and

HANYUL —two skincare brands rooted in Korean beauty innovation. This role calls for a strong understanding of skincare and ingredient storytelling paired with the ability to deliver brand-defining copy that feels refined, intentional, and emotionally engaging. The ideal candidate will translate product innovation, ingredient narratives, and skincare benefits into compelling, brand-aligned messaging, while ensuring consistency, clarity, and impact across all touchpoints.

Principal Accountabilities

Develop and execute brand copy

for LANEIGE and HANYUL across websites, social media, e-commerce, packaging, in-store visuals, event spaces, and marketing campaigns,

ensuring brand voice consistency

across all touchpoints

Contribute to copy guidelines and best practices , staying current on beauty, skincare, and cultural trends to ensure copy feels timely, relevant, and consumer-focused

Translate skincare and color-focused messaging ,

scientific concepts ,

ingredient stories , and

clinical claims

into consumer-friendly language that is clear, credible, and emotionally engaging

Collaborate with marketing, design, and product development teams

to ensure messaging is on-brand and aligns with brand strategy and regulatory standards.

Optimize copy for SEO

and

GEO

to drive organic traffic and improve search rankings for key dermatology and beauty-related terms.

Adapt tone and messaging for regional markets

in North America, ensuring cultural relevance and compliance.

Key Experience and Skills

Bachelor’s degree in Communications, Journalism, or English preferred

3+ years of experience in copywriting , preferably in beauty or skincare

Strong understanding of scientific communication

and ability to simplify complex concepts for diverse audiences.

Proven experience creating SEO-optimized content

and familiarity with keyword research tools

Excellent writing, editing, and proofreading skills

with a keen eye for detail and brand tone

Ability to manage multiple projects and meet deadlines

in a fast-paced environment.

Korean fluency is a plus .

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.

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