Manager, Consumer Paid Marketing
DoorDash, San Francisco, CA, United States
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last‑mile delivery technology for local cities, DoorDash connects people with the local businesses they care about – helping grow businesses and the communities that support those businesses.
About the Role As Consumer Paid Marketing Manager, you will own the channel strategy for Paid Search across our core marketplace, managing some of the largest budgets in the industry. You will set the strategic vision for customer acquisition and reactivation across Google, Apple, Bing, and emerging AI‑driven search platforms. In this role you will balance executive visibility with hands‑on execution, measuring for incrementality and optimizing our investments to drive maximum efficiency. You will also directly manage and develop a team of 2‑3 direct reports, and report into the Senior Manager, Head of Paid Search on our growth marketing team.
Responsibilities
Own and scale one of the largest paid search portfolios in the industry, allocating and optimizing a nine‑figure annual budget across multiple platforms.
Define and execute the strategy for New Customer Acquisition, Churned Customer Resurrection, and overall MAU growth.
Drive incrementality and measurement rigor by leveraging MMM, lift testing, and attribution to move beyond standard ROAS metrics.
Lead, mentor, and develop a high‑performing team of 2‑3 direct reports responsible for campaign execution and bid optimization.
Stay at the forefront of search innovation by experimenting with Search Automation, Auction Dynamics, and Generative/AI Search platforms.
Qualifications
6‑8 years of experience in performance marketing, growth marketing, or SEM.
Deep, hands‑on experience managing and scaling complex Paid Search campaigns across Google Ads, Apple Search Ads, and Bing Ads.
Proven track record of allocating, pacing, and optimizing annual budgets of $50M+.
Expertise leveraging large‑scale product or merchant feeds to manage and optimize feed‑driven campaigns, specifically Dynamic Search Ads (DSA) and Google Shopping Ads (including Performance Max).
Strong analytical background with the ability to "get into the nitty‑gritty of the data" and optimize for LTV/CAC, incrementality, lift testing, and MMM.
Experience directly managing, mentoring, and developing a high‑performing team (2‑3+ direct reports).
Ability to operate both strategically – communicating high‑level strategy for New Customer Acquisition and Resurrection – and tactically – overseeing campaign ops, auction dynamics, and bid optimization.
Strong verbal and written communication skills and ability to partner effectively with Analytics, Finance, Product, Strategy & Operations, and Integrated Marketing teams.
Familiarity with or eagerness to experiment with emerging search trends, including Search Automation and Generative/AI Search platforms.
Preferred Skills
Advanced data and querying skills: Proficiency in SQL or Python to pull, manipulate, and analyze large datasets independently.
Comfort with AI‑assisted coding and productivity tools (e.g., Claude Code, Cursor) to accelerate data analysis, query writing, and workflow automation.
Experience working in a complex, multi‑sided marketplace (e.g., food delivery, rideshare, gig economy) and understanding the dynamics between consumer supply and demand.
Compensation and Benefits Starting pay will fall within the range listed below and is determined based on job‑related factors, location, and market conditions. Base salary is localized. In addition to base salary, the compensation for this role includes opportunities for equity grants.
DoorDash offers a comprehensive benefits package to all regular employees, including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave, medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program.
For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked; paid sick time accrued at 1 hour for every 30 hours worked.
Base Pay Range (US):
$142,800 – $210,000 USD.
EEO Statement DoorDash is proud to ensure a diverse and inclusive environment. No employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. We also seek to prevent subtle forms of inappropriate behavior. Applicants from all backgrounds are strongly encouraged to apply. Please inform the recruiting contact if you need accommodations during the hiring process.
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About the Role As Consumer Paid Marketing Manager, you will own the channel strategy for Paid Search across our core marketplace, managing some of the largest budgets in the industry. You will set the strategic vision for customer acquisition and reactivation across Google, Apple, Bing, and emerging AI‑driven search platforms. In this role you will balance executive visibility with hands‑on execution, measuring for incrementality and optimizing our investments to drive maximum efficiency. You will also directly manage and develop a team of 2‑3 direct reports, and report into the Senior Manager, Head of Paid Search on our growth marketing team.
Responsibilities
Own and scale one of the largest paid search portfolios in the industry, allocating and optimizing a nine‑figure annual budget across multiple platforms.
Define and execute the strategy for New Customer Acquisition, Churned Customer Resurrection, and overall MAU growth.
Drive incrementality and measurement rigor by leveraging MMM, lift testing, and attribution to move beyond standard ROAS metrics.
Lead, mentor, and develop a high‑performing team of 2‑3 direct reports responsible for campaign execution and bid optimization.
Stay at the forefront of search innovation by experimenting with Search Automation, Auction Dynamics, and Generative/AI Search platforms.
Qualifications
6‑8 years of experience in performance marketing, growth marketing, or SEM.
Deep, hands‑on experience managing and scaling complex Paid Search campaigns across Google Ads, Apple Search Ads, and Bing Ads.
Proven track record of allocating, pacing, and optimizing annual budgets of $50M+.
Expertise leveraging large‑scale product or merchant feeds to manage and optimize feed‑driven campaigns, specifically Dynamic Search Ads (DSA) and Google Shopping Ads (including Performance Max).
Strong analytical background with the ability to "get into the nitty‑gritty of the data" and optimize for LTV/CAC, incrementality, lift testing, and MMM.
Experience directly managing, mentoring, and developing a high‑performing team (2‑3+ direct reports).
Ability to operate both strategically – communicating high‑level strategy for New Customer Acquisition and Resurrection – and tactically – overseeing campaign ops, auction dynamics, and bid optimization.
Strong verbal and written communication skills and ability to partner effectively with Analytics, Finance, Product, Strategy & Operations, and Integrated Marketing teams.
Familiarity with or eagerness to experiment with emerging search trends, including Search Automation and Generative/AI Search platforms.
Preferred Skills
Advanced data and querying skills: Proficiency in SQL or Python to pull, manipulate, and analyze large datasets independently.
Comfort with AI‑assisted coding and productivity tools (e.g., Claude Code, Cursor) to accelerate data analysis, query writing, and workflow automation.
Experience working in a complex, multi‑sided marketplace (e.g., food delivery, rideshare, gig economy) and understanding the dynamics between consumer supply and demand.
Compensation and Benefits Starting pay will fall within the range listed below and is determined based on job‑related factors, location, and market conditions. Base salary is localized. In addition to base salary, the compensation for this role includes opportunities for equity grants.
DoorDash offers a comprehensive benefits package to all regular employees, including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave, medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family‑forming assistance, and a mental health program.
For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked; paid sick time accrued at 1 hour for every 30 hours worked.
Base Pay Range (US):
$142,800 – $210,000 USD.
EEO Statement DoorDash is proud to ensure a diverse and inclusive environment. No employee or applicant will face discrimination or harassment based on race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. We also seek to prevent subtle forms of inappropriate behavior. Applicants from all backgrounds are strongly encouraged to apply. Please inform the recruiting contact if you need accommodations during the hiring process.
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