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Marketing Coordinator

JWF Industries, Johnstown, PA, United States


Overview

We're hiring a Marketing Coordinator to work directly with our Marketing Manager as we scale our marketing function. This isn't a "maintain the status quo" role—this is about launching new initiatives, exploring emerging markets, and shaping how JWF is positioned for growth.

What makes this role exciting

High impact: Your work will directly influence our ability to win high-value contracts and attract top manufacturing talent

Variety: You'll work across 3 sister companies serving defense, energy, and commercial sectors—no two weeks are the same

Growth trajectory: We're expanding, and so can your professional skills. As marketing expands, so do your opportunities

Visibility: Your contributions are seen and valued by top executives

What You\'ll Own Digital Marketing & Social Media

Manage and grow our LinkedIn presence (organic content + paid campaigns)

Execute email marketing campaigns to customers, suppliers, and prospects

Drive SEO and AIO (AI Optimization) strategy to improve discoverability

Content & Communications

Maintain marketing materials library (sales sheets, presentations, case studies)

Draft press releases, presentations, and internal/external communications

Coordinate photography, videography, and design projects (working with vendors or creating in-house)

Update and maintain jwfi.com website content (working with the development team)

Events & Trade Shows

Coordinate logistics for conferences and trade shows (booth setup, materials, travel, vendor coordination)

Assist in communicating and executing internal employee events (safety celebrations, quarterly huddles, lunch and learns, etc.)

Brand & Creative Coordination

Ensure brand consistency across all channels and materials

Coordinate design projects on your own and work with external designers when needed

What We're Looking For Must-Haves:

Bachelor's degree in Marketing, Communications, Business, or related field

Technical proficiency: Canva and/or Adobe Suite, MS Office suite (Word, Excel, PowerPoint), comfortable learning new platforms quickly.

Digital marketing experience: LinkedIn (organic + paid), email marketing platforms (Mailchimp, Constant Contact, or similar), basic SEO principles.

Strong familiarity with AI: Comfortable using AI for research and productivity (ChatGPT, Claude, or similar). Experience using AI for drafting copy, generating ideas, analyzing data, or automating tasks is a plus.

Project coordination: Proven ability to juggle multiple priorities, meet deadlines, and keep things organized.

Adaptability: Comfortable with changing priorities, evolving strategies, and ambiguity.

Nice-to-Haves:

Experience with WordPress or website content management

Photography/videography skills or willingness to learn

B2B marketing or manufacturing industry familiarity

Graphic design beyond Canva (Adobe Creative Suite a plus)

Personality Fit

Collaborative: You\'ll work closely with our Marketing Manager and various internal and external teams

Self-starting (with guardrails): You take initiative and run with projects, but you\'re not afraid to ask questions or seek input

Flexible: Priorities shift as business needs evolve. You thrive in dynamic environments

Detail-oriented: Marketing materials represent our brand to customers—quality and accuracy matter

Curious: You want to learn, grow, and take on more responsibility over time

Dealbreakers

Need constant hand-holding or highly structured environments

Uncomfortable with small team dynamics

Resistant to feedback or change

Visit to apply - https://www.jwfi.com/careers/

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