Influencer & Community Marketing Specialist
Avatara Personal Care, LLC, Los Angeles, CA, United States
With our team located in Los Angeles, CA, Karuna Skin LLC operates two brands, Karuna Skin and Avatara. Karuna has been leading beautiful breakthroughs for over a decade, from our launch as the first US sheet mask brand in 2009 to a comprehensive daily skincare line sold nationwide in Whole Foods Market and globally in select hotels, spas and beauty retailers like Mecca. Karuna's sister brand, Avatara, was created in 2017 to bring safe, fun, and effective skincare solutions appropriate for tween, teen, and young skin needs and can be found in Target, Walmart, Meijer, and select grocery locations nationwide.
A career with Karuna is an opportunity to join a collaborative, upbeat, open floor-plan office that welcomes idea-sharing, communication, and teamwork. We offer a competitive benefits package that includes medical, dental, vision, and much more.
Summary We’re seeking an Influencer & Community Marketing Specialist to support and scale the company’s influencer partnerships, creator programs, and brand community initiatives. This role is execution-driven and relationship-focused, with responsibility for bringing influencer campaigns, community activations, and experiential programs to life across social, affiliate, PR, and in-person channels.
You’ll work closely with Marketing, PR, Creative, Events, and Operations to support product launches, brand storytelling, and the continued growth of our influencer and community ecosystem across multiple brands.
Duties and Responsibilities Influencer & Creator Marketing
Source, vet, and manage influencer and creator partnerships across TikTok, Instagram, YouTube, and brand-owned channels
Support influencer contracting, onboarding, agreements, and briefings in collaboration with social and legal partners
Assist in developing influencer briefs, content concepts, deliverables, and timelines
Manage outreach, posting schedules, and day-to-day communication with creators
Build and maintain influencer and creator lists for campaigns, gifting, giveaways, and long-term partnerships
Support affiliate-enabled creator programs across TikTok Shop, UpPromote, Amazon, and other platforms
Track campaign performance, affiliate links, and creator deliverables
Compile influencer recaps, reporting, and campaign performance summaries
Community Building, UGC & Engagement
Manage daily community engagement across social platforms, including comments, DMs, reposts, and broadcasts
Oversee Avatara’s TYB community platform and TikTok Shop affiliates, including onboarding, approvals, ongoing engagement, and community strategy
Lead Karuna’s community and ambassador platform - Spitche and TikTok Shop affiliate, including system setup, launch, and ongoing growth and strategy
Monitor tagged content using Archive to capture influencer, gifting, and sampling posts, and compile community reporting
Support the collection of UGC for use across email, campaigns, presentations, and other internal needs
Launch and manage community challenges to drive participation and engagement
Coordinate and manage verified product reviews across the brand website, Target, and Amazon
PR, Gifting & Brand Seeding
Lead PR mailers and influencer gifting initiatives across both brands.
Own timelines, budget, and overall vision for PR boxes from concept through execution along with the Creative Director
Manage relationships with vendors, printers, and manufacturers to ensure quality, timing, and budget alignment along with Creative Project Manager
Develop and maintain strategic influencer organic gifting lists and oversee outreach effort
Oversee logistics including packing, labeling, shipping, and fulfillment workflows
Strategize and execute co-branded and influencer giveaway partnerships to support brand and campaign goals
College & Experiential Marketing
Lead nationwide college sampling initiatives and pop-up activations
Build and manage relationships with student organizations and campus partners to sustain ongoing sampling efforts
Plan and execute Varsity and brand events, overseeing logistics, staffing preparation, and on-site execution
Capture, organize, and distribute content from experiential activations for cross-functional use
Support and lead ad hoc brand events and experiential activations as opportunities arise
Cross-Functional & Team Support
Partner with operations to support sampling, gifting, and campaign fulfillment
Assist with inventory-driven marketing initiatives as needed
Help coordinate internal team outings and engagement activities
Support organization of studio, stockroom, and shared spaces
Requirements
2+ years of experience in influencer, social, PR, or community marketing (beauty or lifestyle preferred)
Strong understanding of creator marketing, ambassador marketing, and social platform trends
Highly organized with strong communication and project management skills
Comfortable juggling multiple campaigns and deadlines
Passion for beauty, skincare, and community-led brands
Experience with TikTok Shop affiliate, UpPromote, LTK, TYB, or Archive is preferred
Exposure to affiliate or ambassador programs
Event or experiential marketing support experience
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A career with Karuna is an opportunity to join a collaborative, upbeat, open floor-plan office that welcomes idea-sharing, communication, and teamwork. We offer a competitive benefits package that includes medical, dental, vision, and much more.
Summary We’re seeking an Influencer & Community Marketing Specialist to support and scale the company’s influencer partnerships, creator programs, and brand community initiatives. This role is execution-driven and relationship-focused, with responsibility for bringing influencer campaigns, community activations, and experiential programs to life across social, affiliate, PR, and in-person channels.
You’ll work closely with Marketing, PR, Creative, Events, and Operations to support product launches, brand storytelling, and the continued growth of our influencer and community ecosystem across multiple brands.
Duties and Responsibilities Influencer & Creator Marketing
Source, vet, and manage influencer and creator partnerships across TikTok, Instagram, YouTube, and brand-owned channels
Support influencer contracting, onboarding, agreements, and briefings in collaboration with social and legal partners
Assist in developing influencer briefs, content concepts, deliverables, and timelines
Manage outreach, posting schedules, and day-to-day communication with creators
Build and maintain influencer and creator lists for campaigns, gifting, giveaways, and long-term partnerships
Support affiliate-enabled creator programs across TikTok Shop, UpPromote, Amazon, and other platforms
Track campaign performance, affiliate links, and creator deliverables
Compile influencer recaps, reporting, and campaign performance summaries
Community Building, UGC & Engagement
Manage daily community engagement across social platforms, including comments, DMs, reposts, and broadcasts
Oversee Avatara’s TYB community platform and TikTok Shop affiliates, including onboarding, approvals, ongoing engagement, and community strategy
Lead Karuna’s community and ambassador platform - Spitche and TikTok Shop affiliate, including system setup, launch, and ongoing growth and strategy
Monitor tagged content using Archive to capture influencer, gifting, and sampling posts, and compile community reporting
Support the collection of UGC for use across email, campaigns, presentations, and other internal needs
Launch and manage community challenges to drive participation and engagement
Coordinate and manage verified product reviews across the brand website, Target, and Amazon
PR, Gifting & Brand Seeding
Lead PR mailers and influencer gifting initiatives across both brands.
Own timelines, budget, and overall vision for PR boxes from concept through execution along with the Creative Director
Manage relationships with vendors, printers, and manufacturers to ensure quality, timing, and budget alignment along with Creative Project Manager
Develop and maintain strategic influencer organic gifting lists and oversee outreach effort
Oversee logistics including packing, labeling, shipping, and fulfillment workflows
Strategize and execute co-branded and influencer giveaway partnerships to support brand and campaign goals
College & Experiential Marketing
Lead nationwide college sampling initiatives and pop-up activations
Build and manage relationships with student organizations and campus partners to sustain ongoing sampling efforts
Plan and execute Varsity and brand events, overseeing logistics, staffing preparation, and on-site execution
Capture, organize, and distribute content from experiential activations for cross-functional use
Support and lead ad hoc brand events and experiential activations as opportunities arise
Cross-Functional & Team Support
Partner with operations to support sampling, gifting, and campaign fulfillment
Assist with inventory-driven marketing initiatives as needed
Help coordinate internal team outings and engagement activities
Support organization of studio, stockroom, and shared spaces
Requirements
2+ years of experience in influencer, social, PR, or community marketing (beauty or lifestyle preferred)
Strong understanding of creator marketing, ambassador marketing, and social platform trends
Highly organized with strong communication and project management skills
Comfortable juggling multiple campaigns and deadlines
Passion for beauty, skincare, and community-led brands
Experience with TikTok Shop affiliate, UpPromote, LTK, TYB, or Archive is preferred
Exposure to affiliate or ambassador programs
Event or experiential marketing support experience
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