Sr Manager, Non-Traditional Generics Marketing
Teva Pharmaceuticals, Parsippany, NJ, United States
We’re Teva, a leading innovative biopharmaceutical company, committed to advancing patient health and delivering high‑quality medicine worldwide.
The Senior Manager, Non‑Traditional Generics Marketing will play a pivotal role in driving growth, enhancing market presence, and supporting core business objectives in the specialty pharmacy segment.
Our Team, Your Impact The Senior Manager, Non‑Traditional Generics Marketing is responsible for leading the development, execution, and optimization of strategic marketing initiatives.
This role blends strategic thinking, deep business insight, and powerful communication skills, including oversight of content development and product website performance.
The incumbent will collaborate cross‑functionally, leverage market insights, and transform data into clear, actionable strategies.
Key Responsibilities Product Positioning & Market Readiness
Identify markets and pipeline products that require differentiated or non‑traditional marketing approaches.
Develop and execute innovative go‑to‑market strategies using non‑personal promotion and market access programs.
Partner cross‑functionally to ensure strategic alignment and seamless execution.
Drive market‑readiness efforts by supporting product and packaging‑related documentation.
Strategic Planning
Identify unmet business needs, emerging opportunities, and key challenges.
Leverage market insights, category trends, competitive intelligence, and performance data to define key segments, growth drivers, and prioritized initiatives, with emphasis on the specialty pharmacy space.
Marketing Communications & Digital Presence
Lead development of clear, compelling customer‑facing content aligned with US Gx commercial objectives.
Oversee product website strategy, content development, UI/UX enhancements, and performance analysis to strengthen market visibility and engagement.
Translate complex clinical, market, and competitive insights into concise, impactful messaging that maintains a unified brand voice.
Financial Ownership
Monitor spend and identify opportunities to improve cost efficiency.
Support budget planning and maintain oversight of assigned budget areas.
Coordinate internal and external resources to ensure responsible use of funding.
Analytics & Performance Measurement
Collaborate with internal partners to develop strong analytical frameworks and success metrics.
Measure the effectiveness of marketing plans and tactics using performance indicators.
Continuously refine strategies based on data‑driven insights and market feedback.
Excellence in Execution
Demonstrate strong project management skills with clear objectives, on‑time delivery, and operational efficiency.
Implement marketing strategies across multiple channels, stakeholder groups, and therapeutic areas.
Oversee execution with a focus on quality, consistency, and cross‑functional alignment.
Communication & Relationship Building
Communicate effectively across all organizational levels.
Inspire teams, champion innovation, and build strong relationships with internal and external partners.
Your Skills & Experience Any equivalent combination of education, training, and/or experience that fulfills the requirements of the position will be considered.
Experience Required
Bachelor’s degree
Minimum 5 years of experience in pharmaceutical or healthcare marketing, preferably within the generic or specialty pharmacy segments.
Experience Preferred
Developing and managing product website strategy, including content updates, UX enhancements, and performance analytics.
Hands‑on marketing communications such as customer‑facing content development, messaging frameworks, and digital asset management.
Cross‑functional project management, market research, and competitive analysis.
Designing or executing differentiated, non‑traditional go‑to‑market strategies, including non‑personal promotion and market‑access‑focused tactics.
Product positioning and launch communications preparation for pharmaceutical products.
Strong analytical skills with the ability to measure marketing performance and apply data‑driven insights to optimize strategies.
Effective collaboration with cross‑functional partners, including market access, sales, regulatory, medical, and commercial operations.
Skills/Knowledge/Abilities
Excellent communication and relationship‑building skills, with the ability to work effectively across all organizational levels.
Ability to work independently as a self‑starter, navigate ambiguity, and manage multiple priorities in a fast‑paced environment.
Proficiency with MS Office suites, common marketing, analytics, and project‑management tools and IT applications required to support execution.
Travel Requirements Limited domestic travel throughout the US.
Salary Range The annual starting salary for this position is between $132,880 and $166,100, depending on geography, skills, education, experience, and other qualifications.
How We’ll Take Care Of You
Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage commencing on the first day of employment.
Retirement Savings: 401(k) with employer match up to 6% and a 3.75% annual defined contribution.
Paid Time Off: Vacation, sick/safe time, caretaker time, and holidays.
Life and Disability Protection: Company paid Life and Disability insurance.
Additional benefits: Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Lifestyle Spending Account, Volunteer Time Off, Paid Parental Leave (if eligible), Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance, Long Term Disability, and more.
Teva’s Equal Employment Opportunity Commitment Teva Pharmaceuticals is committed to equal opportunity in employment.
It is Teva's policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, genetic information, marital status, sexual orientation, gender identity or expression, ancestry, national or ethnic origin, citizenship status, military status or status as a disabled or protected veteran, or any legally recognized status entitled to protection under applicable federal, state, or local laws.
Please advise us of any accommodations needed to support you throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.
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The Senior Manager, Non‑Traditional Generics Marketing will play a pivotal role in driving growth, enhancing market presence, and supporting core business objectives in the specialty pharmacy segment.
Our Team, Your Impact The Senior Manager, Non‑Traditional Generics Marketing is responsible for leading the development, execution, and optimization of strategic marketing initiatives.
This role blends strategic thinking, deep business insight, and powerful communication skills, including oversight of content development and product website performance.
The incumbent will collaborate cross‑functionally, leverage market insights, and transform data into clear, actionable strategies.
Key Responsibilities Product Positioning & Market Readiness
Identify markets and pipeline products that require differentiated or non‑traditional marketing approaches.
Develop and execute innovative go‑to‑market strategies using non‑personal promotion and market access programs.
Partner cross‑functionally to ensure strategic alignment and seamless execution.
Drive market‑readiness efforts by supporting product and packaging‑related documentation.
Strategic Planning
Identify unmet business needs, emerging opportunities, and key challenges.
Leverage market insights, category trends, competitive intelligence, and performance data to define key segments, growth drivers, and prioritized initiatives, with emphasis on the specialty pharmacy space.
Marketing Communications & Digital Presence
Lead development of clear, compelling customer‑facing content aligned with US Gx commercial objectives.
Oversee product website strategy, content development, UI/UX enhancements, and performance analysis to strengthen market visibility and engagement.
Translate complex clinical, market, and competitive insights into concise, impactful messaging that maintains a unified brand voice.
Financial Ownership
Monitor spend and identify opportunities to improve cost efficiency.
Support budget planning and maintain oversight of assigned budget areas.
Coordinate internal and external resources to ensure responsible use of funding.
Analytics & Performance Measurement
Collaborate with internal partners to develop strong analytical frameworks and success metrics.
Measure the effectiveness of marketing plans and tactics using performance indicators.
Continuously refine strategies based on data‑driven insights and market feedback.
Excellence in Execution
Demonstrate strong project management skills with clear objectives, on‑time delivery, and operational efficiency.
Implement marketing strategies across multiple channels, stakeholder groups, and therapeutic areas.
Oversee execution with a focus on quality, consistency, and cross‑functional alignment.
Communication & Relationship Building
Communicate effectively across all organizational levels.
Inspire teams, champion innovation, and build strong relationships with internal and external partners.
Your Skills & Experience Any equivalent combination of education, training, and/or experience that fulfills the requirements of the position will be considered.
Experience Required
Bachelor’s degree
Minimum 5 years of experience in pharmaceutical or healthcare marketing, preferably within the generic or specialty pharmacy segments.
Experience Preferred
Developing and managing product website strategy, including content updates, UX enhancements, and performance analytics.
Hands‑on marketing communications such as customer‑facing content development, messaging frameworks, and digital asset management.
Cross‑functional project management, market research, and competitive analysis.
Designing or executing differentiated, non‑traditional go‑to‑market strategies, including non‑personal promotion and market‑access‑focused tactics.
Product positioning and launch communications preparation for pharmaceutical products.
Strong analytical skills with the ability to measure marketing performance and apply data‑driven insights to optimize strategies.
Effective collaboration with cross‑functional partners, including market access, sales, regulatory, medical, and commercial operations.
Skills/Knowledge/Abilities
Excellent communication and relationship‑building skills, with the ability to work effectively across all organizational levels.
Ability to work independently as a self‑starter, navigate ambiguity, and manage multiple priorities in a fast‑paced environment.
Proficiency with MS Office suites, common marketing, analytics, and project‑management tools and IT applications required to support execution.
Travel Requirements Limited domestic travel throughout the US.
Salary Range The annual starting salary for this position is between $132,880 and $166,100, depending on geography, skills, education, experience, and other qualifications.
How We’ll Take Care Of You
Comprehensive Health Insurance: Medical, Dental, Vision, and Prescription coverage commencing on the first day of employment.
Retirement Savings: 401(k) with employer match up to 6% and a 3.75% annual defined contribution.
Paid Time Off: Vacation, sick/safe time, caretaker time, and holidays.
Life and Disability Protection: Company paid Life and Disability insurance.
Additional benefits: Employee Assistance Program, Employee Stock Purchase Plan, Tuition Assistance, Flexible Spending Accounts, Health Savings Account, Lifestyle Spending Account, Volunteer Time Off, Paid Parental Leave (if eligible), Family Building Benefits, Virtual Physical Therapy, Accident, Critical Illness and Hospital Indemnity Insurances, Identity Theft Protection, Legal Plan, Voluntary Life Insurance, Long Term Disability, and more.
Teva’s Equal Employment Opportunity Commitment Teva Pharmaceuticals is committed to equal opportunity in employment.
It is Teva's policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, genetic information, marital status, sexual orientation, gender identity or expression, ancestry, national or ethnic origin, citizenship status, military status or status as a disabled or protected veteran, or any legally recognized status entitled to protection under applicable federal, state, or local laws.
Please advise us of any accommodations needed to support you throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.
#J-18808-Ljbffr