Content Marketing Manager, WFM Owned & Influencer
Amazon, Austin, TX, United States
Description
This role owns the content calendar for Whole Foods Market and is responsible for translating social strategy into an actionable posting plan. The social Content Manager writes briefs and social copy, and manages content creation processes. This position ensures our social presence is consistent, on‑brand, and strategically aligned across Instagram, TikTok, and YouTube. As an individual contributor, this role requires a balance of strategic thinking, hands‑on content creation, and meticulous project management.
Key job responsibilities
Content Calendar Management – Own and maintain the social content calendar, ensuring strategic alignment and consistent posting cadence across Instagram, TikTok, and YouTube.
Strategic Translation – Translate high‑level social strategy into actionable, day‑to‑day posting plans with clear timelines and deliverables.
Brief & Copy Development – Write creative briefs and platform‑specific social copy that adapts tone and style across audience and channel requirements.
External Team Coordination – Coordinate with external partners, agencies, and vendors to ensure seamless content production and delivery.
Cross‑Functional Collaboration – Seek out diverse perspectives, using partners to challenge ideas and assumptions, and enroll stakeholders in calendar and content development.
A day in the life You’ll spend your day translating our strategy into a posting plan for our social media platforms, most notably Instagram, TikTok, and YouTube. Responsible for briefing our production team, copywriting for social, and building strong collaborative relationships with internal stakeholder teams.
About the team You’ll join Whole Foods Market's Social Media & Influencer Marketing team as Content Marketing Manager, reporting to the Head of Owned & Influencer leading the Content function collaborating daily to build the WFM voice on social media.
Basic Qualifications
4+ years of professional non‑internship marketing experience.
Experience working effectively across cross‑functional teams and partnering well with people at all levels within an organization.
Strong writing skills with proven ability to adapt tone and style across Instagram, TikTok, and YouTube.
Demonstrated experience managing content calendars and multi‑platform posting schedules.
Strong project management and organizational skills with attention to detail.
Deep understanding of platform‑specific best practices, trends, and content formats for Instagram, TikTok, and YouTube.
Preferred Qualifications
Experience in production and post‑production.
Experience with industry standard social listening and campaign management tools.
Experience creating brand marketing content.
Grocery or food category experience.
Strong cross‑functional collaboration skills with creative, legal, and marketing teams.
Proficiency in content creation tools and mobile video production (shot‑on‑iPhone content).
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, TX, Austin – 78,800.00 – 137,900.00 USD annually.
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Key job responsibilities
Content Calendar Management – Own and maintain the social content calendar, ensuring strategic alignment and consistent posting cadence across Instagram, TikTok, and YouTube.
Strategic Translation – Translate high‑level social strategy into actionable, day‑to‑day posting plans with clear timelines and deliverables.
Brief & Copy Development – Write creative briefs and platform‑specific social copy that adapts tone and style across audience and channel requirements.
External Team Coordination – Coordinate with external partners, agencies, and vendors to ensure seamless content production and delivery.
Cross‑Functional Collaboration – Seek out diverse perspectives, using partners to challenge ideas and assumptions, and enroll stakeholders in calendar and content development.
A day in the life You’ll spend your day translating our strategy into a posting plan for our social media platforms, most notably Instagram, TikTok, and YouTube. Responsible for briefing our production team, copywriting for social, and building strong collaborative relationships with internal stakeholder teams.
About the team You’ll join Whole Foods Market's Social Media & Influencer Marketing team as Content Marketing Manager, reporting to the Head of Owned & Influencer leading the Content function collaborating daily to build the WFM voice on social media.
Basic Qualifications
4+ years of professional non‑internship marketing experience.
Experience working effectively across cross‑functional teams and partnering well with people at all levels within an organization.
Strong writing skills with proven ability to adapt tone and style across Instagram, TikTok, and YouTube.
Demonstrated experience managing content calendars and multi‑platform posting schedules.
Strong project management and organizational skills with attention to detail.
Deep understanding of platform‑specific best practices, trends, and content formats for Instagram, TikTok, and YouTube.
Preferred Qualifications
Experience in production and post‑production.
Experience with industry standard social listening and campaign management tools.
Experience creating brand marketing content.
Grocery or food category experience.
Strong cross‑functional collaboration skills with creative, legal, and marketing teams.
Proficiency in content creation tools and mobile video production (shot‑on‑iPhone content).
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, TX, Austin – 78,800.00 – 137,900.00 USD annually.
#J-18808-Ljbffr