Field Marketing Manager, Observability
Snowflake, Menlo Park, CA, United States
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster. Now, as a core part of Snowflake, we’ve reached a major milestone in the evolution of the Snowflake platform. By bringing AI-powered observability directly into the Snowflake ecosystem, we’ve created the first truly unified platform for telemetry and business data.
We're seeking an experienced Field Marketing Manager to drive pipeline generation and customer engagement across our West Coast territory. You'll partner closely with sales leadership, account executives, and regional teams to execute integrated marketing campaigns that accelerate pipeline and revenue growth. This is not a remote position; the requirement is that this role will be based in Snowflake's Menlo Park office 3 days per week.
Key Responsibilities
Design and execute regional marketing programs including executive roundtables, industry events, partner co-marketing activities, and digital campaigns
Build strong partnerships with West Coast sales leaders (AEs, SEs, RVPs) to understand territory priorities and align marketing strategies
Own regional pipeline goals and track marketing-sourced opportunities through the funnel
Manage event logistics, vendor relationships, and budget allocation for the territory
Develop targeted account-based marketing (ABM) plays for strategic accounts
Collaborate with product marketing, demand gen teams, and partner teams on regional campaign execution
Analyze campaign performance metrics and optimize programs based on ROI
Represent Snowflake at key industry regional events across CA, WA, CO, and surrounding states
Assist with execution for major industry corporate events including strategy, booth logistics, staffing schedules, lead capture, shipping, setup, teardown
Qualifications
3-5 years of field or demand generation marketing experience in B2B technology/SaaS
Proven track record of driving measurable pipeline and revenue impact
Strong project management skills with ability to manage multiple programs simultaneously
Exceptional organizational skills and attention to detail with consistent execution reliability
Experience building scalable processes and playbooks that improve team efficiency
Experience working with sales teams in a quota-carrying environment
Excellent communication and stakeholder management abilities
Knowledge of marketing automation platforms (Salesforce, Marketo, etc.)
Bachelor's degree in Marketing, Business, or related field preferred
Travel will be required to support regional events and programs
Compensation and Benefits The estimated base salary range for this role is $122,000 - $160,600. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.
This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.
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Observe by Snowflake is a high-growth SaaS observability platform built on the Snowflake AI Data Cloud, enabling businesses to troubleshoot modern distributed applications 10x faster. Now, as a core part of Snowflake, we’ve reached a major milestone in the evolution of the Snowflake platform. By bringing AI-powered observability directly into the Snowflake ecosystem, we’ve created the first truly unified platform for telemetry and business data.
We're seeking an experienced Field Marketing Manager to drive pipeline generation and customer engagement across our West Coast territory. You'll partner closely with sales leadership, account executives, and regional teams to execute integrated marketing campaigns that accelerate pipeline and revenue growth. This is not a remote position; the requirement is that this role will be based in Snowflake's Menlo Park office 3 days per week.
Key Responsibilities
Design and execute regional marketing programs including executive roundtables, industry events, partner co-marketing activities, and digital campaigns
Build strong partnerships with West Coast sales leaders (AEs, SEs, RVPs) to understand territory priorities and align marketing strategies
Own regional pipeline goals and track marketing-sourced opportunities through the funnel
Manage event logistics, vendor relationships, and budget allocation for the territory
Develop targeted account-based marketing (ABM) plays for strategic accounts
Collaborate with product marketing, demand gen teams, and partner teams on regional campaign execution
Analyze campaign performance metrics and optimize programs based on ROI
Represent Snowflake at key industry regional events across CA, WA, CO, and surrounding states
Assist with execution for major industry corporate events including strategy, booth logistics, staffing schedules, lead capture, shipping, setup, teardown
Qualifications
3-5 years of field or demand generation marketing experience in B2B technology/SaaS
Proven track record of driving measurable pipeline and revenue impact
Strong project management skills with ability to manage multiple programs simultaneously
Exceptional organizational skills and attention to detail with consistent execution reliability
Experience building scalable processes and playbooks that improve team efficiency
Experience working with sales teams in a quota-carrying environment
Excellent communication and stakeholder management abilities
Knowledge of marketing automation platforms (Salesforce, Marketo, etc.)
Bachelor's degree in Marketing, Business, or related field preferred
Travel will be required to support regional events and programs
Compensation and Benefits The estimated base salary range for this role is $122,000 - $160,600. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.
This role is also eligible for a competitive benefits package that includes medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.
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