Media Buyer
Excel Medical, Charlotte, NC, United States
We are looking for a data-driven, results-obsessed Media Buyer with a deep-rooted background in direct-to-consumer (DTC) performance marketing. This is not a brand awareness role — we live and die by the numbers. You will buy profitable traffic across a high-growth telehealth brand, driving patient acquisition at scale through subscription-based funnels that demand precision, creativity, and an unrelenting focus on ROI. If you have spent your career optimizing DTC campaigns, scaling subscription products, and navigating the complexities of health and wellness advertising, this role was built for you.
Plan, launch, and manage paid media campaigns across a variety of channels including, but not limited to, Google Search (PPC), Google Display Network (GDN), Meta Ads (Facebook & Instagram) and native advertising platforms.
Manage and optimize monthly media budgets exceeding six figures, with a relentless focus on CAC, ROAS, and LTV.
Conduct deep audience research and segmentation to identify high-value targeting opportunities across all channels.
Develop and execute A/B and multivariate tests for ad creatives, landing pages, audiences, and bidding strategies.
Collaborate with creative teams to brief, iterate, and deploy ad assets that perform — from static display to video and native formats.
Monitor campaign performance daily, identifying trends, anomalies, and optimization opportunities in real time.
Build and maintain detailed performance dashboards and weekly/monthly reporting for internal stakeholders.
Research, evaluate, and onboard new channels and traffic sources to diversify and scale acquisition efforts.
Stay current on platform algorithm updates, policy changes, and emerging media buying trends.
Other duties as assigned
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications
3+ years of hands-on media buying experience with a strong emphasis on direct-to-consumer (DTC) brands — agency experience alone will not be sufficient; we need someone who has lived inside a DTC or telehealth business and owned the numbers. Demonstrated experience managing monthly budgets of $100,000 or more with accountability for KPIs. Proven track record driving patient acquisition and retention for subscription or recurring-revenue products. Familiarity with telehealth industry regulations, compliance considerations, and advertising restrictions across platforms (e.g., Meta and Google health-related ad policies). Deep expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads Manager. Experience with native advertising platforms such as Taboola, Outbrain, or similar. Strong analytical skills with proficiency in Google Analytics (GA4), Sigma, or comparable BI tools. Solid understanding of tracking, attribution, and pixel implementation (Meta Pixel, Google Tag Manager). Ability to interpret data, draw actionable insights, and communicate findings clearly to non-technical stakeholders. Preferred Skills
Experience with programmatic advertising platforms (DV360, The Trade Desk, or similar). Familiarity with TikTok Ads, Pinterest Ads, Snapchat Ads, LinkedIn Ads, or YouTube pre-roll campaigns. Google Ads and/or Meta Blueprint certifications. Experience with CRM platforms and marketing automation tools (HubSpot, Salesforce, Klaviyo). Background in direct response, lead generation, telehealth, or e-commerce/DTC verticals. Experience marketing subscription products including trial-to-paid funnels, churn reduction campaigns, and LTV optimization. Knowledge of conversion rate optimization (CRO) principles and landing page best practices. Excel Medical is an equal opportunity employer and make employment decisions without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by federal, state, and local laws.
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3+ years of hands-on media buying experience with a strong emphasis on direct-to-consumer (DTC) brands — agency experience alone will not be sufficient; we need someone who has lived inside a DTC or telehealth business and owned the numbers. Demonstrated experience managing monthly budgets of $100,000 or more with accountability for KPIs. Proven track record driving patient acquisition and retention for subscription or recurring-revenue products. Familiarity with telehealth industry regulations, compliance considerations, and advertising restrictions across platforms (e.g., Meta and Google health-related ad policies). Deep expertise in Google Ads (Search, Display, Shopping, YouTube) and Meta Ads Manager. Experience with native advertising platforms such as Taboola, Outbrain, or similar. Strong analytical skills with proficiency in Google Analytics (GA4), Sigma, or comparable BI tools. Solid understanding of tracking, attribution, and pixel implementation (Meta Pixel, Google Tag Manager). Ability to interpret data, draw actionable insights, and communicate findings clearly to non-technical stakeholders. Preferred Skills
Experience with programmatic advertising platforms (DV360, The Trade Desk, or similar). Familiarity with TikTok Ads, Pinterest Ads, Snapchat Ads, LinkedIn Ads, or YouTube pre-roll campaigns. Google Ads and/or Meta Blueprint certifications. Experience with CRM platforms and marketing automation tools (HubSpot, Salesforce, Klaviyo). Background in direct response, lead generation, telehealth, or e-commerce/DTC verticals. Experience marketing subscription products including trial-to-paid funnels, churn reduction campaigns, and LTV optimization. Knowledge of conversion rate optimization (CRO) principles and landing page best practices. Excel Medical is an equal opportunity employer and make employment decisions without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by federal, state, and local laws.
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