Marketing Operations Manager - AI Security
Lakera, San Francisco, CA, United States
Lakera is on a mission to ensure AI does what we want it to do. As AI becomes embedded in every product and workflow, from copilots to autonomous agents, we’re building the security foundation that keeps organizations safe. We help Fortune 500 companies, fast‑growing startups, and AI platform providers protect their systems from adversarial misuse and emerging AI risks.
We operate as a fast, high‑ownership business unit within Check Point, giving us the agility of a startup with the global reach of a cybersecurity leader. We move quickly, think boldly, and believe diverse perspectives create the best outcomes.
If you want to shape the security layer for the AI‑powered world, we’d love to meet you.
About The Role We’re building the marketing engine behind one of the fastest‑growing categories in cybersecurity: AI Security.
As part of the Check Point + Lakera team, you’ll play a critical role in scaling how we generate and measure demand across enterprise AI security solutions — from workforce AI protection to agent and application security.
This is not a traditional marketing ops role.
You’ll act as the operational backbone of our demand generation engine, owning the systems, data, and workflows that connect campaigns to pipeline.
What You’ll Do & Your Impact Marketing Systems & Infrastructure
Own and optimize our marketing automation and CRM ecosystem (Marketo / HubSpot, Salesforce)
Build and maintain lifecycle models, lead scoring, and routing logic across all marketing programs
Ensure clean, reliable data flow between systems (CRM, marketing automation, enrichment, webinar platforms, etc.)
Manage integrations across the marketing tech stack and introduce new tools where needed
Demand Generation Operations
Partner closely with Demand Gen to operationalize campaigns across paid media, events, webinars, and ABM programs
Translate campaign strategy into scalable workflows and automation
Own campaign setup, tagging, and tracking across all channels
Ensure leads are captured, enriched, routed, and followed up on correctly
Attribution, Reporting & Analytics
Build and maintain reporting infrastructure to track campaign performance, pipeline contribution, and funnel conversion
Implement attribution models that connect marketing activity to revenue
Develop dashboards for marketing, SDR, and leadership visibility
Identify gaps in funnel performance and recommend improvements
Lead Flow & Funnel Optimization
Design and continuously improve lead routing and handoff processes between marketing, SDRs, and sales
Monitor key funnel metrics (conversion rates, speed to lead, acceptance rates)
Reduce manual processes and eliminate friction across the funnelEnsure consistent campaign and UTM tracking across all programs
Cross-Functional Operations
Act as the connective layer between Marketing (Demand Gen, PMM, Content), SDR / Sales teams, RevOps / Data teams
Support webinar, event, and campaign execution from an ops perspective
Help standardize how campaigns are launched and measured across the team
Automation & AI-Driven Efficiency
Identify repetitive workflows and automate them
Leverage AI tools and integrations to improve speed, accuracy, and scalability of marketing operations
Build lightweight internal tools, workflows, or reporting mechanisms where needed
Who You Are & What Makes You Qualified
5–8 years of experience in Marketing Operations, RevOps, or GTM Systems in a B2B SaaS environment
Hands‑on experience with Marketo and/or HubSpot, Salesforce, campaign workflows, lifecycle stages, and lead routing
Strong understanding of funnel metrics and pipeline attribution
Experience supporting demand generation programs (paid media, events, webinars, ABM)
Familiarity with enrichment tools (e.g., ZoomInfo, Clearbit) and data hygiene best practices
Ability to operate independently in a fast‑paced, evolving environment
Bonus (Nice to Have)
Experience in cybersecurity or developer / technical GTM environments
Familiarity with integration tools (Zapier, Workato) or APIs
Basic SQL or data analysis experience
Experience supporting global / multi‑region marketing teams
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We operate as a fast, high‑ownership business unit within Check Point, giving us the agility of a startup with the global reach of a cybersecurity leader. We move quickly, think boldly, and believe diverse perspectives create the best outcomes.
If you want to shape the security layer for the AI‑powered world, we’d love to meet you.
About The Role We’re building the marketing engine behind one of the fastest‑growing categories in cybersecurity: AI Security.
As part of the Check Point + Lakera team, you’ll play a critical role in scaling how we generate and measure demand across enterprise AI security solutions — from workforce AI protection to agent and application security.
This is not a traditional marketing ops role.
You’ll act as the operational backbone of our demand generation engine, owning the systems, data, and workflows that connect campaigns to pipeline.
What You’ll Do & Your Impact Marketing Systems & Infrastructure
Own and optimize our marketing automation and CRM ecosystem (Marketo / HubSpot, Salesforce)
Build and maintain lifecycle models, lead scoring, and routing logic across all marketing programs
Ensure clean, reliable data flow between systems (CRM, marketing automation, enrichment, webinar platforms, etc.)
Manage integrations across the marketing tech stack and introduce new tools where needed
Demand Generation Operations
Partner closely with Demand Gen to operationalize campaigns across paid media, events, webinars, and ABM programs
Translate campaign strategy into scalable workflows and automation
Own campaign setup, tagging, and tracking across all channels
Ensure leads are captured, enriched, routed, and followed up on correctly
Attribution, Reporting & Analytics
Build and maintain reporting infrastructure to track campaign performance, pipeline contribution, and funnel conversion
Implement attribution models that connect marketing activity to revenue
Develop dashboards for marketing, SDR, and leadership visibility
Identify gaps in funnel performance and recommend improvements
Lead Flow & Funnel Optimization
Design and continuously improve lead routing and handoff processes between marketing, SDRs, and sales
Monitor key funnel metrics (conversion rates, speed to lead, acceptance rates)
Reduce manual processes and eliminate friction across the funnelEnsure consistent campaign and UTM tracking across all programs
Cross-Functional Operations
Act as the connective layer between Marketing (Demand Gen, PMM, Content), SDR / Sales teams, RevOps / Data teams
Support webinar, event, and campaign execution from an ops perspective
Help standardize how campaigns are launched and measured across the team
Automation & AI-Driven Efficiency
Identify repetitive workflows and automate them
Leverage AI tools and integrations to improve speed, accuracy, and scalability of marketing operations
Build lightweight internal tools, workflows, or reporting mechanisms where needed
Who You Are & What Makes You Qualified
5–8 years of experience in Marketing Operations, RevOps, or GTM Systems in a B2B SaaS environment
Hands‑on experience with Marketo and/or HubSpot, Salesforce, campaign workflows, lifecycle stages, and lead routing
Strong understanding of funnel metrics and pipeline attribution
Experience supporting demand generation programs (paid media, events, webinars, ABM)
Familiarity with enrichment tools (e.g., ZoomInfo, Clearbit) and data hygiene best practices
Ability to operate independently in a fast‑paced, evolving environment
Bonus (Nice to Have)
Experience in cybersecurity or developer / technical GTM environments
Familiarity with integration tools (Zapier, Workato) or APIs
Basic SQL or data analysis experience
Experience supporting global / multi‑region marketing teams
#J-18808-Ljbffr