Senior Manager, Trade Promotion Management (TPM) and Trade Promotion Optimizatio
Newell Brands, Atlanta, GA, United States
Location: Atlanta, GA
Reports To: Director, Enabling Technology
Role Overview The Senior Manager, TPM & TPO (TPx) owns the Newell TPx System (Visual Fabriq/Newell Trade Navigator) and is the subject‑matter expert for Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) within Newell. This role is responsible for the daily operation and continuous improvement of the TPX system, while enabling disciplined forecasting, planning, analytics, and go‑to‑market decision making.
Key Responsibilities TPM System Ownership & Daily Operations
Own the day‑to‑day operation of the TPX / TPM platform, ensuring system stability and data integrity
Serve as the TPM expert and system authority defining standards, workflows, and best practices
Partner with IT and vendors on system enhancements and issue resolution
Ensure TPM is the single source of truth for promotional planning and execution
Forecasting & Planning Process
Own TPM inputs into forecasting and planning processes
Partner with Sales, Market Planning & Development and Finance on accruals and checkbook management
Enable disciplined planning cadences and ways of working
Analytics – Post Event
Establish the Newell approach to TPO
Lead & enable post‑event promotion analysis including lift, ROI, and incrementality
Develop standardized post‑event templates and scorecards
Enable translation of analytics into actionable recommendations
Analytics – GTM Opportunities
Identify go‑to‑market optimization opportunities using TPM and syndicated data, starting with enabling outlier identification (pricing, trade investments, promotion execution)
Support pricing, promo mix, and execution decisions by Segment Market Planning & Development Teams
Process Modernization & Capability Development
Identify opportunities to automate, simplify, and streamline trade‑related processes.
Scale commercial discipline as the organization grows in complexity.
Act as a center‑of‑excellence leader for trade and commercial capability development.
Support long‑range planning and evolving commercial strategy.
Roadmap Execution
Execute the TPM/TPO roadmap and prioritize initiatives based on business impact
Drive adoption of new capabilities and track delivered value
Qualifications & Experience
7+ years of experience in TPM, TPO, RGM, or Commercial Planning
Experience owning or implementing TPM platforms such as Visual Fabriq, TPX, Anaplan, SAP TPM, or similar
Strong understanding of trade accruals, checkbook management and forecasting, and interpreting trade & promo data
Advanced Excel & Analytical skills; BI tools a plus
Strong cross‑functional communication and leadership skills
Experience working with technical teams translating business requirements to technical requirements
EEO Statement Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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Reports To: Director, Enabling Technology
Role Overview The Senior Manager, TPM & TPO (TPx) owns the Newell TPx System (Visual Fabriq/Newell Trade Navigator) and is the subject‑matter expert for Trade Promotion Management (TPM) and Trade Promotion Optimization (TPO) within Newell. This role is responsible for the daily operation and continuous improvement of the TPX system, while enabling disciplined forecasting, planning, analytics, and go‑to‑market decision making.
Key Responsibilities TPM System Ownership & Daily Operations
Own the day‑to‑day operation of the TPX / TPM platform, ensuring system stability and data integrity
Serve as the TPM expert and system authority defining standards, workflows, and best practices
Partner with IT and vendors on system enhancements and issue resolution
Ensure TPM is the single source of truth for promotional planning and execution
Forecasting & Planning Process
Own TPM inputs into forecasting and planning processes
Partner with Sales, Market Planning & Development and Finance on accruals and checkbook management
Enable disciplined planning cadences and ways of working
Analytics – Post Event
Establish the Newell approach to TPO
Lead & enable post‑event promotion analysis including lift, ROI, and incrementality
Develop standardized post‑event templates and scorecards
Enable translation of analytics into actionable recommendations
Analytics – GTM Opportunities
Identify go‑to‑market optimization opportunities using TPM and syndicated data, starting with enabling outlier identification (pricing, trade investments, promotion execution)
Support pricing, promo mix, and execution decisions by Segment Market Planning & Development Teams
Process Modernization & Capability Development
Identify opportunities to automate, simplify, and streamline trade‑related processes.
Scale commercial discipline as the organization grows in complexity.
Act as a center‑of‑excellence leader for trade and commercial capability development.
Support long‑range planning and evolving commercial strategy.
Roadmap Execution
Execute the TPM/TPO roadmap and prioritize initiatives based on business impact
Drive adoption of new capabilities and track delivered value
Qualifications & Experience
7+ years of experience in TPM, TPO, RGM, or Commercial Planning
Experience owning or implementing TPM platforms such as Visual Fabriq, TPX, Anaplan, SAP TPM, or similar
Strong understanding of trade accruals, checkbook management and forecasting, and interpreting trade & promo data
Advanced Excel & Analytical skills; BI tools a plus
Strong cross‑functional communication and leadership skills
Experience working with technical teams translating business requirements to technical requirements
EEO Statement Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
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