E-Commerce Channel Manager
MSC Industrial Supply Co., Davidson, NC, United States
Overview
BUILD A BETTER CAREER WITH MSC
Serving customers and our community starts with the best people doing their best work. MSC Industrial Supply Co. is a leading North American distributor of metalworking and maintenance, repair, and operations (MRO) products and services. We offer more than 2 million products and have over 80 years of experience across dozens of industries. We aim to execute our Built to Make You Better brand promise for all our stakeholders, including our associates. Requisition ID :
20296 Employment Type :
Full Time Job Category :
Sales Work Location :
Davidson, NC (CSC) Brief Position Summary
The Ecommerce Channel Manager is integral to helping our wholesale division fulfill our goals of growing our e-commerce sales while maintaining and improving the consumer perception of the brands we carry online. This role encompasses functions related to online strategy, governance, and brand management for our wholesale business with e-retailers, offline (bricks) & online (clicks) and omnichannel accounts. This position is responsible for the delivery and implementation of e-Commerce projects and programs for all channels, including e-Commerce, resellers and Key Accounts. This position includes regular interaction with various stakeholders, the field sales organization, category teams, and the marketing communications team. The role will be directly responsible for go-to-market support, digital merchandising, distribution, and brand/category related projects in online marketplace. The Ecommerce Channel Manager drives distributor and end user sales by communicating these programs via the field sales organization. The Manager is also responsible for using sales, profit, customer, consumer, and competitor data to make informed decisions regarding tactical execution of channel marketing strategies that align with business objectives. Responsibilities
GO-TO-MARKET SUPPORT: Develop strategies to maximize channel opportunities with GTM (go-to-market) strategies, assortment optimization, and ongoing analysis of performance. Coordinate the development and distribution of digital merchandising content (product data, copy, images). Interact with online retailers/wholesalers/digital marketplaces and account managers across channels to provide feedback on how to improve business performance. Develop a thorough competitive and situational assessment of the channel to support strategic planning and annual marketing planning. Create and drive marketing programs to meet strategic growth objectives and to grow sales among customers (via push programs) and end-users (via pull programs). Collaborate with the sales team and category team to position products commercially that align with strategic goals. Work with sales, category managers, and marketing communications teams to engineer brand strategies and tactics at the customer level. Actively seek out and understand distributor and end user VOC through regular contact to establish new promotions and programs to meet end-user needs. Work closely with product teams to effectively launch new product promotions. Monitor, track, and analyze the effectiveness of programs to support reporting, course corrections, and decision-making. PROJECT & CHANGE MANAGEMENT
Form relationships with Sales leaders to understand how the team can support healthy online marketplace sales while growing overall company sales. Act as a thought leader to support accounts in developing an omni-channel relationship with resellers/consumers. Develop and deliver training to stakeholders within the sales organization on distribution management, go-to-market strategy, and digital merchandising support related to wholesale. Assist in preparing material to educate the organization on e-commerce projects and content best practices. Foster MSC culture to support the company vision and unity of purpose. Participate in special projects and perform additional duties as required. Qualifications
What You Need: Bachelor's degree in business, Communications, Merchandising, Marketing, or relevant experience required. Five years of experience in project management required. Ability to build strong relationships, high customer service orientation, organized, strong communicator and resourcefulness required. Excellent organizational, written and verbal communication, and interpersonal skills required. Strong presentation skills required. Excellent computer skills (Excel, PowerPoint, Word); SAP skills are a plus. Strong knowledge of pricing, promotion, and product placement principles and methods. Data analytics skills (gather, analyze, and interpret data) required. Experience conducting and analyzing market research and turning findings into actionable projects. Experience measuring and tracking success required. Knowledge of marketplace management (Amazon, Walmart, eBay, etc.) required. Bonus Points If You Have: Experience in the industrial distribution market preferred. Experience working with sales teams preferred. Other Requirements
A valid driver’s license may be required. Position requires up to 15% travel. May require access to ITAR information and/or Controlled Unclassified Information (CUI). Essential duties statements apply. To perform this job successfully an associate must be able to perform each essential duty satisfactorily. The requirements listed are representative of knowledge, experience level and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Compensation:
Starting at $72,100 - $113,300 depending on location and experience. The salary range is based on similar roles in comparable industries and market conditions. Actual compensation is based on relevant experience, education requirements and peer pay equity. The Company reserves the right to modify the range as market conditions change. Equal Employment Opportunity
Statement: MSC is committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants and associates without regard to race, color, religion, age, sex, national origin, disability, protected veteran status, sexual orientation or any category protected by applicable law. Accommodation requests can be made at any stage of the recruitment process; applicants are asked to make their needs known.
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BUILD A BETTER CAREER WITH MSC
Serving customers and our community starts with the best people doing their best work. MSC Industrial Supply Co. is a leading North American distributor of metalworking and maintenance, repair, and operations (MRO) products and services. We offer more than 2 million products and have over 80 years of experience across dozens of industries. We aim to execute our Built to Make You Better brand promise for all our stakeholders, including our associates. Requisition ID :
20296 Employment Type :
Full Time Job Category :
Sales Work Location :
Davidson, NC (CSC) Brief Position Summary
The Ecommerce Channel Manager is integral to helping our wholesale division fulfill our goals of growing our e-commerce sales while maintaining and improving the consumer perception of the brands we carry online. This role encompasses functions related to online strategy, governance, and brand management for our wholesale business with e-retailers, offline (bricks) & online (clicks) and omnichannel accounts. This position is responsible for the delivery and implementation of e-Commerce projects and programs for all channels, including e-Commerce, resellers and Key Accounts. This position includes regular interaction with various stakeholders, the field sales organization, category teams, and the marketing communications team. The role will be directly responsible for go-to-market support, digital merchandising, distribution, and brand/category related projects in online marketplace. The Ecommerce Channel Manager drives distributor and end user sales by communicating these programs via the field sales organization. The Manager is also responsible for using sales, profit, customer, consumer, and competitor data to make informed decisions regarding tactical execution of channel marketing strategies that align with business objectives. Responsibilities
GO-TO-MARKET SUPPORT: Develop strategies to maximize channel opportunities with GTM (go-to-market) strategies, assortment optimization, and ongoing analysis of performance. Coordinate the development and distribution of digital merchandising content (product data, copy, images). Interact with online retailers/wholesalers/digital marketplaces and account managers across channels to provide feedback on how to improve business performance. Develop a thorough competitive and situational assessment of the channel to support strategic planning and annual marketing planning. Create and drive marketing programs to meet strategic growth objectives and to grow sales among customers (via push programs) and end-users (via pull programs). Collaborate with the sales team and category team to position products commercially that align with strategic goals. Work with sales, category managers, and marketing communications teams to engineer brand strategies and tactics at the customer level. Actively seek out and understand distributor and end user VOC through regular contact to establish new promotions and programs to meet end-user needs. Work closely with product teams to effectively launch new product promotions. Monitor, track, and analyze the effectiveness of programs to support reporting, course corrections, and decision-making. PROJECT & CHANGE MANAGEMENT
Form relationships with Sales leaders to understand how the team can support healthy online marketplace sales while growing overall company sales. Act as a thought leader to support accounts in developing an omni-channel relationship with resellers/consumers. Develop and deliver training to stakeholders within the sales organization on distribution management, go-to-market strategy, and digital merchandising support related to wholesale. Assist in preparing material to educate the organization on e-commerce projects and content best practices. Foster MSC culture to support the company vision and unity of purpose. Participate in special projects and perform additional duties as required. Qualifications
What You Need: Bachelor's degree in business, Communications, Merchandising, Marketing, or relevant experience required. Five years of experience in project management required. Ability to build strong relationships, high customer service orientation, organized, strong communicator and resourcefulness required. Excellent organizational, written and verbal communication, and interpersonal skills required. Strong presentation skills required. Excellent computer skills (Excel, PowerPoint, Word); SAP skills are a plus. Strong knowledge of pricing, promotion, and product placement principles and methods. Data analytics skills (gather, analyze, and interpret data) required. Experience conducting and analyzing market research and turning findings into actionable projects. Experience measuring and tracking success required. Knowledge of marketplace management (Amazon, Walmart, eBay, etc.) required. Bonus Points If You Have: Experience in the industrial distribution market preferred. Experience working with sales teams preferred. Other Requirements
A valid driver’s license may be required. Position requires up to 15% travel. May require access to ITAR information and/or Controlled Unclassified Information (CUI). Essential duties statements apply. To perform this job successfully an associate must be able to perform each essential duty satisfactorily. The requirements listed are representative of knowledge, experience level and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties. Compensation:
Starting at $72,100 - $113,300 depending on location and experience. The salary range is based on similar roles in comparable industries and market conditions. Actual compensation is based on relevant experience, education requirements and peer pay equity. The Company reserves the right to modify the range as market conditions change. Equal Employment Opportunity
Statement: MSC is committed to providing an environment of mutual respect where equal employment opportunities are available to all qualified applicants and associates without regard to race, color, religion, age, sex, national origin, disability, protected veteran status, sexual orientation or any category protected by applicable law. Accommodation requests can be made at any stage of the recruitment process; applicants are asked to make their needs known.
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