Program Manager – Digital Content & Marketing (Retail)
BayOne Solutions, San Francisco, CA, United States
Overview
Job Title:
Program Manager – Digital Content & Marketing (Retail)
Job Duration:
8+ months (Only W2)
Description Job Overview: We are looking for an experienced Program Manager with a strong Retail background and deep expertise in Digital Content Management and Marketing Operations. The ideal candidate will drive cross-functional initiatives supporting digital merchandising, product content, and marketing programs, while partnering closely with business and engineering teams.
Key Responsibilities
Lead and manage end-to-end program delivery for digital content and marketing initiatives
Collaborate with cross-functional teams including Product, Marketing, Engineering, and Operations
Drive execution of digital content strategies, including product catalog and product feed management
Oversee implementation and optimization of Content Management Systems (CMS) and Digital Asset Management (DAM) platforms
Support marketing initiatives such as campaign launches, content workflows, and asset readiness
Ensure alignment of content with retail merchandising standards and customer experience goals
Track program milestones, risks, and dependencies; provide regular status updates to stakeholders
Improve processes related to content production, publishing, and asset lifecycle management
Required Skills & Experience
6+ years of Program/Project Management experience, preferably in retail or eCommerce environments
2–4 years of hands-on experience in Digital Content Management and Marketing Operations
CMS (Content Management Systems)
DAM (Digital Asset Management tools)
Digital merchandising / Photo studio workflows
Proven ability to support and execute marketing initiatives and campaigns
Excellent communication and stakeholder management skills
Experience working in cross-functional, fast-paced environments
Preferred Qualifications
Background in Retail / eCommerce companies (must-have preference)
Experience working with MarTech stack and content ecosystems
Familiarity with Agile/Scrum methodologies
Experience working with distributed teams across time zones (PST preferred)
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Program Manager – Digital Content & Marketing (Retail)
Job Duration:
8+ months (Only W2)
Description Job Overview: We are looking for an experienced Program Manager with a strong Retail background and deep expertise in Digital Content Management and Marketing Operations. The ideal candidate will drive cross-functional initiatives supporting digital merchandising, product content, and marketing programs, while partnering closely with business and engineering teams.
Key Responsibilities
Lead and manage end-to-end program delivery for digital content and marketing initiatives
Collaborate with cross-functional teams including Product, Marketing, Engineering, and Operations
Drive execution of digital content strategies, including product catalog and product feed management
Oversee implementation and optimization of Content Management Systems (CMS) and Digital Asset Management (DAM) platforms
Support marketing initiatives such as campaign launches, content workflows, and asset readiness
Ensure alignment of content with retail merchandising standards and customer experience goals
Track program milestones, risks, and dependencies; provide regular status updates to stakeholders
Improve processes related to content production, publishing, and asset lifecycle management
Required Skills & Experience
6+ years of Program/Project Management experience, preferably in retail or eCommerce environments
2–4 years of hands-on experience in Digital Content Management and Marketing Operations
CMS (Content Management Systems)
DAM (Digital Asset Management tools)
Digital merchandising / Photo studio workflows
Proven ability to support and execute marketing initiatives and campaigns
Excellent communication and stakeholder management skills
Experience working in cross-functional, fast-paced environments
Preferred Qualifications
Background in Retail / eCommerce companies (must-have preference)
Experience working with MarTech stack and content ecosystems
Familiarity with Agile/Scrum methodologies
Experience working with distributed teams across time zones (PST preferred)
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