Principal Creative Content Strategist
Florida International University, Miami, FL, United States
Job Summary
The Principal Creative Content Strategist drives the university's storytelling efforts by crafting compelling, brand-aligned content strategies that resonate with key audiences and elevate institutional visibility. Reporting to the AVP of Brand and Content Strategy, this position plays a pivotal role in shaping the voice of the university across digital, print, and experiential platforms. This role combines strategic planning with creative execution – developing content frameworks, messaging hierarchies, and editorial guidelines that support marketing priorities, student recruitment, advancement, executive communications, and overall brand positioning. The Principal Creative Content Strategist is a collaborative partner to design, social, web, and video teams, ensuring that content not only informs but inspires and engages.
Develops and executes integrated content strategies that align with university goals and brand positioning.
Leads ideation of creative campaigns and content series that reflect institutional values and audience interests.
Oversees content calendars and workflows across digital platforms (web, social, media, email, print).
Serves as the primary guardian of brand voice and editorial tone, ensuring consistency across all materials.
Collaborates with internal teams and campus partners to shape narratives that support recruitment, advancement and reputation goals.
Tailors messaging and content formats for key audiences, including prospective students, alumni, donors, and the public.
Analyzes content performance to inform ongoing strategy and improvements.
Stays informed on content and marketing trends in higher education and beyond.
Minimum Qualifications Bachelor's degree and eight (8) years of experience working in digital design/publication agency environments as content strategist, copywriter, or an editorial related field.
Other Information
Ability to work flexible hours as needed.
Ability to work occasional evenings, weekends and at locations outside of the University.
Travel to FIU Campus.
Work Schedule Begin time: 8:30 AM End time: 5:00 PM
Advertised Salary $80,000 - $90,000
Pay Transparency Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
Notice of Non-Discrimination FIU is a State University System of Florida member, Equal Opportunity, Equal Access, and Afformatic Action Employer for individuals with disabilities and veterans. All qualified applicants will receive consideration for employment decisions, programs, and events without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status. For inquiries regarding nondiscrimination, contact FIU's Office of Civil Rights at 305.348.2785 or email ocr@fiu.edu.
Reasonable Accommodation Statement Should you need an ADA accommodation to participate in a University event, program, or activity or need to request materials in an accessible format, please contact FIU's Office of Civil Rights (OCR) at 305‑348‑2785 or accommodations@fiu.edu. All requests for ADA accommodation or accessible materials for this event must be submitted to OCR at least seven (7) business days prior to the event or at the earliest possible opportunity.
Clery Notice In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/. To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).
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Develops and executes integrated content strategies that align with university goals and brand positioning.
Leads ideation of creative campaigns and content series that reflect institutional values and audience interests.
Oversees content calendars and workflows across digital platforms (web, social, media, email, print).
Serves as the primary guardian of brand voice and editorial tone, ensuring consistency across all materials.
Collaborates with internal teams and campus partners to shape narratives that support recruitment, advancement and reputation goals.
Tailors messaging and content formats for key audiences, including prospective students, alumni, donors, and the public.
Analyzes content performance to inform ongoing strategy and improvements.
Stays informed on content and marketing trends in higher education and beyond.
Minimum Qualifications Bachelor's degree and eight (8) years of experience working in digital design/publication agency environments as content strategist, copywriter, or an editorial related field.
Other Information
Ability to work flexible hours as needed.
Ability to work occasional evenings, weekends and at locations outside of the University.
Travel to FIU Campus.
Work Schedule Begin time: 8:30 AM End time: 5:00 PM
Advertised Salary $80,000 - $90,000
Pay Transparency Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
Notice of Non-Discrimination FIU is a State University System of Florida member, Equal Opportunity, Equal Access, and Afformatic Action Employer for individuals with disabilities and veterans. All qualified applicants will receive consideration for employment decisions, programs, and events without regard to race, color, religion, sex, age, national origin, disability, or protected veteran status. For inquiries regarding nondiscrimination, contact FIU's Office of Civil Rights at 305.348.2785 or email ocr@fiu.edu.
Reasonable Accommodation Statement Should you need an ADA accommodation to participate in a University event, program, or activity or need to request materials in an accessible format, please contact FIU's Office of Civil Rights (OCR) at 305‑348‑2785 or accommodations@fiu.edu. All requests for ADA accommodation or accessible materials for this event must be submitted to OCR at least seven (7) business days prior to the event or at the earliest possible opportunity.
Clery Notice In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/. To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).
#J-18808-Ljbffr