Social Media Content Creator - Dollywood Parks & Resorts - Full Time Year Round
Selfmoneycare, Pigeon Forge, TN, United States
At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts and they will tell you this place is different. It’s not a difference that you can touch or see - it’s a difference you can feel. We are seeking a Social Media Content Creator who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand.
We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. They also bring fun, authenticity, collaboration, creativity, and genuine hospitality to their life and work. The right Social Media Content Creator checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.
The Social Media Content Creator drives and enhances The Dollywood Company’s marketing efforts by creating accurate, compelling and relevant content for social media and digital media formats. This role is responsible for working collaboratively with the Social Media Manager in the day-to-day creation of content including, but not limited to, photography, videography and written content for the Dollywood Parks and Resorts brands. The Social Media Content Creator also occasionally serve as an on-staff photographer and videographer to gather content for traditional media outreach, as well as other marketing channels including the Dollywood website, in-park signage, marketing literature, etc. The Creator must achieve these goals in a manner consistent with the mission, values and operating philosophies and standards of the Dollywood Company.
Additionally, the ideal candidate will be able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.
Summary of Essential Functions and Responsibilities
Write, shoot and edit social media content for social editorial calendars across Facebook, Instagram, Twitter and emerging platforms under direction and assistance of Social Media Manager
Work closely with the Social Media Manager to tell written and visual stories across all social channels that align with social strategy and appropriate brand voice
Maintain an eye for emerging social trends, plus pitch and execute content ideas related to trends and relevant cultural conversations
Stay up to date with new platform features and social media tools and work them into your ongoing content
Use discretion while assisting Social Media Manager as marketing team subject matter expert on social media presence, content creation and community monitoring
Maintain a solid grasp of relevancy as it relates to The Dollywood Company, the theme park/amusement and hospitality industries and the community (local, regional and global)
Maintain a thorough understanding of the Dollywood Company and Dolly Parton brands, to formulate internal and external written and video communications that position the Dollywood Company experience as unique, authentic and one-of-a-kind
Tell digital stories around some PR publicity events by capturing and editing content from events including, but not limited to: product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, media production/on-site photo/video shoots
Promote the various properties in a number of settings as a public face of The Dollywood Company
Support the Dollywood Marketing plan by being a dedicated team player, approaching tasks with an open mind, embracing creative thinking, and respecting the ideas of other team members
Assist as needed with major PR publicity events including, but not limited to: product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, media production/on-site photo/video shoots
Management reserves the right to change and/or add to these duties at any time
Education and Experience Required
Minimum 18 years of age
Bachelor’s Degree in public relations, marketing, or related field
A suggested, but not required, minimum of one year working in social media/digital marketing disciplines
An understanding of photography/videography and appropriate editing techniques
A work portfolio that demonstrates an understanding of social media content, photography/videography experience and appropriate editing techniques
An understanding of culture through social media and how to use it in branded social content
A passion for using audience and brand insights to create content that speaks to existing new audiences across various platforms to increase brand awareness, engagement and brand advocacy
A collaborative approach to content ideation and creation, and a willingness to both give and receive constructive feedback around the content ideation, capturing and editing process
A passion for visual storytelling, especially as it relates to short-form videos
Experience with writing and creating content for social media is required
Experience with graphic design and video editing in Adobe or related software is required
Experience in the theme park, hospitality and/or tourism industry is a plus
Experience with graphic design in Adobe or related software is required
Experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.
Must successfully pass a background check and drug test
Must have or have the ability to obtain a driver’s license and state required auto insurance
Knowledge, Skills, and Abilities
Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work
Must be self-motivated and disciplined
Must maintain strict confidentiality and judgment regarding privileged information
Must be committed to continuous improvement
Must have professional appearance with good personal hygiene
Must promote and support a “team” work environment by cooperating and helping co-workers
Must be productive in a fast-paced environment
Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
Self-supervised and disciplined to prioritize and complete workload on a timely basis
Detail oriented and maintains high level of accuracy
Strong organizational skills
Above average memory retention and recall
Ability to build and maintain relationships
Ability to function effectively in high-stress situations and sound decision-making skills required
Ability to organize, plan and meet deadlines and budget restrictions required
Able to comprehend instructions and retain information
Able to perform duties consistent with creating a safe and secure environment for hosts and guests
Able to be flexible to handle frequent changes in priorities
Able to add, subtract, multiply and divide with accuracy
Able to communicate effectively using standard approved verbiage and punctuation
Able to tolerate various temperatures while working indoors and outdoors
Able to meet the physical demands of the job
Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all-terrain vehicles as well as ability to enter and exit vehicle multiple times daily
Ability to sit, stand and walk; climb and descend indoor and outdoor stairs
Ability to move, bend, stoop, kneel, reach, twist
Physical and Cognitive Requirements
Lifting and Carrying: Position may require occasional to frequent lifting of up to 50lbsutilizing company’s safety guidelines for safe lifting
Mobility: Position may require intermittent toprolonged sitting,standingand/or walking for duration of shift, up to 13 hours. Employees may also be required to travel to various areas on property which may include changes in terrain,stairsand uneven surfaces
Repetitive Movements: This position may require performing repetitive movements and tasks throughout the shift, including repeated use of hands,armsor other body parts as part of typical job functions
Environmental Conditions: This position requires the ability to perform work tasks in varying weather conditions to include extreme cold and heat. Employees maybe requiredto work indoors and outdoors
Cognitive and Sensory Requirements: This position requires strong cognitive skills, including the ability to think critically, solve problems, process andretaininformation, have attention todetailand communicate effectively using approved methods
The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.
#J-18808-Ljbffr
We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. They also bring fun, authenticity, collaboration, creativity, and genuine hospitality to their life and work. The right Social Media Content Creator checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator.
The Social Media Content Creator drives and enhances The Dollywood Company’s marketing efforts by creating accurate, compelling and relevant content for social media and digital media formats. This role is responsible for working collaboratively with the Social Media Manager in the day-to-day creation of content including, but not limited to, photography, videography and written content for the Dollywood Parks and Resorts brands. The Social Media Content Creator also occasionally serve as an on-staff photographer and videographer to gather content for traditional media outreach, as well as other marketing channels including the Dollywood website, in-park signage, marketing literature, etc. The Creator must achieve these goals in a manner consistent with the mission, values and operating philosophies and standards of the Dollywood Company.
Additionally, the ideal candidate will be able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable.
Summary of Essential Functions and Responsibilities
Write, shoot and edit social media content for social editorial calendars across Facebook, Instagram, Twitter and emerging platforms under direction and assistance of Social Media Manager
Work closely with the Social Media Manager to tell written and visual stories across all social channels that align with social strategy and appropriate brand voice
Maintain an eye for emerging social trends, plus pitch and execute content ideas related to trends and relevant cultural conversations
Stay up to date with new platform features and social media tools and work them into your ongoing content
Use discretion while assisting Social Media Manager as marketing team subject matter expert on social media presence, content creation and community monitoring
Maintain a solid grasp of relevancy as it relates to The Dollywood Company, the theme park/amusement and hospitality industries and the community (local, regional and global)
Maintain a thorough understanding of the Dollywood Company and Dolly Parton brands, to formulate internal and external written and video communications that position the Dollywood Company experience as unique, authentic and one-of-a-kind
Tell digital stories around some PR publicity events by capturing and editing content from events including, but not limited to: product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, media production/on-site photo/video shoots
Promote the various properties in a number of settings as a public face of The Dollywood Company
Support the Dollywood Marketing plan by being a dedicated team player, approaching tasks with an open mind, embracing creative thinking, and respecting the ideas of other team members
Assist as needed with major PR publicity events including, but not limited to: product announcements, Dolly Parton appearances, park openings, media endearment events, industry events, media production/on-site photo/video shoots
Management reserves the right to change and/or add to these duties at any time
Education and Experience Required
Minimum 18 years of age
Bachelor’s Degree in public relations, marketing, or related field
A suggested, but not required, minimum of one year working in social media/digital marketing disciplines
An understanding of photography/videography and appropriate editing techniques
A work portfolio that demonstrates an understanding of social media content, photography/videography experience and appropriate editing techniques
An understanding of culture through social media and how to use it in branded social content
A passion for using audience and brand insights to create content that speaks to existing new audiences across various platforms to increase brand awareness, engagement and brand advocacy
A collaborative approach to content ideation and creation, and a willingness to both give and receive constructive feedback around the content ideation, capturing and editing process
A passion for visual storytelling, especially as it relates to short-form videos
Experience with writing and creating content for social media is required
Experience with graphic design and video editing in Adobe or related software is required
Experience in the theme park, hospitality and/or tourism industry is a plus
Experience with graphic design in Adobe or related software is required
Experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.
Must successfully pass a background check and drug test
Must have or have the ability to obtain a driver’s license and state required auto insurance
Knowledge, Skills, and Abilities
Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in work
Must be self-motivated and disciplined
Must maintain strict confidentiality and judgment regarding privileged information
Must be committed to continuous improvement
Must have professional appearance with good personal hygiene
Must promote and support a “team” work environment by cooperating and helping co-workers
Must be productive in a fast-paced environment
Must maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
Must be sensitive to the needs of our Guests and feel empowered to act to meet their needs within company guidelines
Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
Able to make a friendly impression when speaking to or corresponding with guests, vendors, and other employees
Self-supervised and disciplined to prioritize and complete workload on a timely basis
Detail oriented and maintains high level of accuracy
Strong organizational skills
Above average memory retention and recall
Ability to build and maintain relationships
Ability to function effectively in high-stress situations and sound decision-making skills required
Ability to organize, plan and meet deadlines and budget restrictions required
Able to comprehend instructions and retain information
Able to perform duties consistent with creating a safe and secure environment for hosts and guests
Able to be flexible to handle frequent changes in priorities
Able to add, subtract, multiply and divide with accuracy
Able to communicate effectively using standard approved verbiage and punctuation
Able to tolerate various temperatures while working indoors and outdoors
Able to meet the physical demands of the job
Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all-terrain vehicles as well as ability to enter and exit vehicle multiple times daily
Ability to sit, stand and walk; climb and descend indoor and outdoor stairs
Ability to move, bend, stoop, kneel, reach, twist
Physical and Cognitive Requirements
Lifting and Carrying: Position may require occasional to frequent lifting of up to 50lbsutilizing company’s safety guidelines for safe lifting
Mobility: Position may require intermittent toprolonged sitting,standingand/or walking for duration of shift, up to 13 hours. Employees may also be required to travel to various areas on property which may include changes in terrain,stairsand uneven surfaces
Repetitive Movements: This position may require performing repetitive movements and tasks throughout the shift, including repeated use of hands,armsor other body parts as part of typical job functions
Environmental Conditions: This position requires the ability to perform work tasks in varying weather conditions to include extreme cold and heat. Employees maybe requiredto work indoors and outdoors
Cognitive and Sensory Requirements: This position requires strong cognitive skills, including the ability to think critically, solve problems, process andretaininformation, have attention todetailand communicate effectively using approved methods
The Dollywood Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. The Dollywood Company drives a welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.
#J-18808-Ljbffr