Manager, Search Marketing
Publicis Groupe Holdings B.V, New York, NY, United States
Overview
As Manager of Search Marketing, you’ll manage the strategic components of an integrated SEM campaign. You will lead a team of analysts within the Digitas SEM capability team to establish performance metrics, report results and foster client and vendor relationships.
Responsibilities
Serving as primary contact for day-to-day clients
Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
Overseeing day‑to‑day internal team’s work on bid strategy optimization and testing
Establishing and driving paid search best practices for team to assimilate across tactics and activations
Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
Ensuring that media deliverables meet and align with client goals and objectives
Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
Ensuring that analysts are effectively developing and optimizing campaigns for added value
Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders
Providing creative solutions to client challenges
Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
Understanding big picture implications and how insights can be applied in other programs and environments
Active knowledge sharing with capability and broader agency
Qualifications
A four‑year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience
Prior experience managing direct report(s) preferred
Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi‑channel knowledge and DoubleClick search expertise preferred)
Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
Keen attention to detail and an analytical approach to achieving objectives
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred
Excellent client presence and ability to lead discussions with internal and external leadership
Strong ability to understand client objectives and how they translate into search and media strategies
Stellar communication and presentation skills – you’re poised, articulate and convincing
Willingness to travel as needed – you’re open to new places, new faces and new ideas
Familiarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Got the sparkle? Apply if you believe your unique skills are a fit. We’d love to hear from you.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $75,050- $120,159. This is the pay range the Company believes it will pay for this position at the time of this posting. The Company anticipates the application deadline for this job posting will be 7/1/26.
All your information will be kept confidential according to EEO guidelines.
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Responsibilities
Serving as primary contact for day-to-day clients
Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
Overseeing day‑to‑day internal team’s work on bid strategy optimization and testing
Establishing and driving paid search best practices for team to assimilate across tactics and activations
Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
Ensuring that media deliverables meet and align with client goals and objectives
Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
Ensuring that analysts are effectively developing and optimizing campaigns for added value
Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders
Providing creative solutions to client challenges
Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
Understanding big picture implications and how insights can be applied in other programs and environments
Active knowledge sharing with capability and broader agency
Qualifications
A four‑year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience
Prior experience managing direct report(s) preferred
Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi‑channel knowledge and DoubleClick search expertise preferred)
Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
Keen attention to detail and an analytical approach to achieving objectives
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred
Excellent client presence and ability to lead discussions with internal and external leadership
Strong ability to understand client objectives and how they translate into search and media strategies
Stellar communication and presentation skills – you’re poised, articulate and convincing
Willingness to travel as needed – you’re open to new places, new faces and new ideas
Familiarity with prompt‑based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Got the sparkle? Apply if you believe your unique skills are a fit. We’d love to hear from you.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $75,050- $120,159. This is the pay range the Company believes it will pay for this position at the time of this posting. The Company anticipates the application deadline for this job posting will be 7/1/26.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr