Asset & Wealth Management, Marketing: Events Marketing, Strategy, Governance and
Goldman Sachs, New York, NY, United States
Job Description
The marketing function at Goldman Sachs (GS), led by the firm’s first Chief Marketing Officer, has unified the discipline, codifying a business‑critical function seen as core to the firm’s future growth. GS has built a data and technology‑enabled team of growth marketers delivering value for the brand and the business. The organization consists of key Centre of Excellence roles in Brand, Paid Media, and Content Marketing, as well as marketing leads for each revenue division.
Within the Global Marketing function sits the Asset Management Marketing team, responsible for end‑to‑end marketing strategies and programs for the entirety of the business. Marketing helps shape the Goldman Sachs Asset Management brand, protect and grow the business’s reputation, and create and deliver targeted integrated marketing campaigns across digital channels, paid media, and in‑person experiences.
Role Overview We are seeking a detail‑oriented and analytically minded Event Marketing Senior Associate to join our Asset Management Events Marketing team. This role sits at the intersection of event strategy, governance, and data, helping to build the firm’s events platform from the ground up while ensuring it operates with rigor, consistency, and measurable impact across all asset classes and businesses. The ideal candidate is a self‑starter who thrives in complex environments, can take ownership of a project from start to finish, and brings a structured approach to problem‑solving.
Key Responsibilities
Event Strategy and Budget: Support development of Asset Management event strategy, prioritizing budget allocation by channel and product in line with business objectives and market trends.
Budget Management & Analysis: Maintain event budgets through weekly, monthly check‑ins with stakeholders to ensure timely information; run analyses of budget data to maximize ROI for all initiatives.
Events & Sponsorships Roadmap: Build and maintain a living document mapping events‑related initiatives and enhancements to timelines, owners, and milestones.
Performance Measurement: Oversee tracking, analysis, and reporting on event performance metrics, including developing standardized templates for senior leadership reporting and providing insights and recommendations for continuous improvement.
Measurement Infrastructure: Partner with engineering, marketing, and sales to develop a prioritized infrastructure build plan to enhance event execution, automating measurement and integrating CRM and event platforms.
Governance Model: Develop and implement governance processes and frameworks for overseeing planned events and assessing new opportunities.
Self‑Directed Project Management: Independently manage multiple projects simultaneously, demonstrating strong initiative, problem‑solving abilities, and attention to detail.
Stakeholder Management: Build strong relationships and effectively manage expectations with internal senior leaders across marketing, sales, and investing.
Desired Attributes
Structured & Analytical: disciplined, data‑informed approach.
Self‑Directed & Resourceful: takes ownership, anticipates needs, drives work forward.
Comfortable with Complexity: navigates ambiguity and competing priorities.
Collaborative & Adaptable: works effectively across teams and adjusts approach.
Results‑Oriented: delivers measurable outcomes and continuously improves processes.
Qualifications
Bachelor’s degree in Marketing, Business Administration, Analytics, Communications, or related field.
4–6 years of experience in strategy, operations, or a related function; financial services or asset management preferred.
Strong project management skills – able to take a project from brief to completion with minimal oversight.
Comfort working with data – building reports, analyzing trends, and presenting findings to senior audiences.
Experience building processes, frameworks, or platforms where none previously existed.
Excellent organizational skills and ability to manage multiple workstreams simultaneously.
Strong written and verbal communication skills – distilling complex information into clear, concise deliverables.
Proven ability to navigate complex, matrixed organizations and build productive relationships across functions and levels.
Proficiency in Excel, PowerPoint; experience with CRM systems (e.g., Salesforce) and event platforms a plus.
Self‑starter with proactive mindset, intellectual curiosity, bias toward action.
Understanding of Asset Management products, client segments, and competitive landscape a plus.
Salary Range Base salary for this New York, NY, position is $100,000–$160,000. Eligible for discretionary bonus if active employee at fiscal year‑end.
Benefits Goldman Sachs offers competitive benefits and wellness offerings to active, non‑temporary, full‑time and part‑time US employees working at least 20 hours per week.
For detailed information, please view our benefits page.
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Within the Global Marketing function sits the Asset Management Marketing team, responsible for end‑to‑end marketing strategies and programs for the entirety of the business. Marketing helps shape the Goldman Sachs Asset Management brand, protect and grow the business’s reputation, and create and deliver targeted integrated marketing campaigns across digital channels, paid media, and in‑person experiences.
Role Overview We are seeking a detail‑oriented and analytically minded Event Marketing Senior Associate to join our Asset Management Events Marketing team. This role sits at the intersection of event strategy, governance, and data, helping to build the firm’s events platform from the ground up while ensuring it operates with rigor, consistency, and measurable impact across all asset classes and businesses. The ideal candidate is a self‑starter who thrives in complex environments, can take ownership of a project from start to finish, and brings a structured approach to problem‑solving.
Key Responsibilities
Event Strategy and Budget: Support development of Asset Management event strategy, prioritizing budget allocation by channel and product in line with business objectives and market trends.
Budget Management & Analysis: Maintain event budgets through weekly, monthly check‑ins with stakeholders to ensure timely information; run analyses of budget data to maximize ROI for all initiatives.
Events & Sponsorships Roadmap: Build and maintain a living document mapping events‑related initiatives and enhancements to timelines, owners, and milestones.
Performance Measurement: Oversee tracking, analysis, and reporting on event performance metrics, including developing standardized templates for senior leadership reporting and providing insights and recommendations for continuous improvement.
Measurement Infrastructure: Partner with engineering, marketing, and sales to develop a prioritized infrastructure build plan to enhance event execution, automating measurement and integrating CRM and event platforms.
Governance Model: Develop and implement governance processes and frameworks for overseeing planned events and assessing new opportunities.
Self‑Directed Project Management: Independently manage multiple projects simultaneously, demonstrating strong initiative, problem‑solving abilities, and attention to detail.
Stakeholder Management: Build strong relationships and effectively manage expectations with internal senior leaders across marketing, sales, and investing.
Desired Attributes
Structured & Analytical: disciplined, data‑informed approach.
Self‑Directed & Resourceful: takes ownership, anticipates needs, drives work forward.
Comfortable with Complexity: navigates ambiguity and competing priorities.
Collaborative & Adaptable: works effectively across teams and adjusts approach.
Results‑Oriented: delivers measurable outcomes and continuously improves processes.
Qualifications
Bachelor’s degree in Marketing, Business Administration, Analytics, Communications, or related field.
4–6 years of experience in strategy, operations, or a related function; financial services or asset management preferred.
Strong project management skills – able to take a project from brief to completion with minimal oversight.
Comfort working with data – building reports, analyzing trends, and presenting findings to senior audiences.
Experience building processes, frameworks, or platforms where none previously existed.
Excellent organizational skills and ability to manage multiple workstreams simultaneously.
Strong written and verbal communication skills – distilling complex information into clear, concise deliverables.
Proven ability to navigate complex, matrixed organizations and build productive relationships across functions and levels.
Proficiency in Excel, PowerPoint; experience with CRM systems (e.g., Salesforce) and event platforms a plus.
Self‑starter with proactive mindset, intellectual curiosity, bias toward action.
Understanding of Asset Management products, client segments, and competitive landscape a plus.
Salary Range Base salary for this New York, NY, position is $100,000–$160,000. Eligible for discretionary bonus if active employee at fiscal year‑end.
Benefits Goldman Sachs offers competitive benefits and wellness offerings to active, non‑temporary, full‑time and part‑time US employees working at least 20 hours per week.
For detailed information, please view our benefits page.
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